Sending push notifications with UTMs

UTMs (Urchin Tracking Modules) are a great way to track the performance of your push notification campaigns, and the behavior of the users who get to your app through a push notification, in Google Analytics.

The first step would be to create a URL that contains all the UTM parameters for your campaign, you can do this easily with this tool:

Here is an example of how your URL will look like after you add your UTM parameters:

Make sure your have Google Analytics configured to track your app usage, you can check this guide for more details:

Now let's head to OneSignal to send a push notification:

In your account's "Push" area, on the top right side, click "New push":

Fill your push notification content with a title, message, and image (optional):

For your notification URL scroll a bit further until you see the "Additional Data" field. In the first field type "url", and in the second one add your URL containing the UTM parameters:

That's it! You can now send the notification to your users and track the UTM parameters via your Google Analytics account.

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