Speculation has been rife over the last year that Apple would kill the Identifier for Advertisers (IDFA). Well, they did. At Apple’s recent WWDC event a number of new privacy features were outlined for iOS 14 which will launch…
The Best WordPress Advertising Plugins for Your Site [2020]
Are ads part of your revenue strategy in 2020? Displaying ads on your website effectively requires optimal use of space. The right WordPress advertising plugins can really help. Every site has different advertising needs, so choosing which…
Greg Emerson on How Native News Apps Can Boost Loyalty and Engagement with the Right UX
Greg Emerson is a mobile product specialist with deep experience in the digital publishing industry, having previously lead product teams at Huffpost, The Wall Street Journal and Newsday. He wrote an excellent piece for Nieman Lab’s Predictions…
Reporting on the Fashion and Beauty Industry through the Lens of Technology with Jill Manoff from Glossy Media
Jill Manoff is the Editor-in-Chief at Glossy. Glossy is a B2B publication that covers the evolution of the fashion, beauty and wellness industry through the lens of digital technology. In this episode we cover Jill’s role at…
Redefining Engagement, Quality over Quantity and Saving the Internet with Mario Vasilescu from Rewordly Inc
We have a great new podcast episode for you. Mario Vasilescu is the CEO of Rewordly Inc, the creators of Readefined, the audience engagement engine. He’s on a mission to bring integrity back to the internet by…
Chartbeat’s Research Shows How Loyalty Is Higher on Mobile
As we know, the last few years have seen publishers and content businesses shift focus from raw traffic to building the deep connections and loyalty that can support a strong subscription business. Nick Lioudis, content manager at…
Scroll Launches Aiming to Boost Publisher Revenue and Give Audiences a Better Experience
As reported in Tech Crunch, this week Scroll officially launched after a long period in beta. What is Scroll? Scroll will offer ad-free access to major publisher sites like Salon, BuzzFeed News, Vox and Business insider for…
Browsers Are Cracking down on Web Push Notifications, so What Is the Optimal Push Strategy for 2020?
Back in 2013, Google introduced web push notifications to browsers for the first time. Other browsers scrambled to do the same after seeing the popularity and potential, and a whole new marketing channel was created. 4% of…
Google’s Featured Snippet Update
As reported in 9 to 5 Google, this week Google rolled out an important featured snippet update. Google’s public search liaison Danny Sullivan announced on Wednesday that pages that earn a featured snippet will no longer be…
State of Mobile 2020: How Much Time Do People Spend on Mobile?
App Annie recently released The State of Mobile 2020 report, which is full of interesting mobile statistics and trends for publishers. You can download the report from here, but in the meantime here are some of the…