Custom mobile apps for beauty brands
Your customers reorder the products they love. Make sure they reorder from you. Native iOS and Android apps, built on your live store, put your brand on their home screen and your restock reminders on their lock screen.
2,000+ apps published since 2013
How an app grows repeat sales
Your customers' next order often starts with a small moment: a favorite that's nearly empty, a new shade or limited edition, points waiting to be spent, or a sold-out product coming back. An app lets you reach them at each of those moments.
Your products get used up on a fairly predictable schedule. Send a reminder around the time a favorite is nearly empty, with a link straight to the product, and the reorder comes to you before they think to look anywhere else.
6.7x higher revenue per user (Kiokii)Your fans want to be first to try a new shade or limited edition. Announce it on their lock screen the moment it goes live, and reward app users with early access or a set that is only available in the app.
3x higher conversion rate in the app (MASC)Your loyalty program only pays off if members remember it. Your app keeps them signed in with their points a tap away, and push brings them back for double-points days, member offers and gifts with purchase.
Viral moments on social can clear out your most wanted shades in days. When stock comes back, a push goes to every app user at once and takes them straight to the product, before they settle for a dupe.
See the complete guide to mobile apps for beauty and skincare brands
Case studies
Mobile apps help beauty brands sell more, engage their best customers more often, and grow LTV. For brands built on repeat purchases, a mobile app is one of the strongest channels you can have.
Kiokii
Asian skincare and cosmetics Shopify
35% of Online Revenue
↑3X
Engaged Sessions
↑6.7X
ARPU
MASC
Men's skincare and grooming Shopify
20% of Online Revenue
Yon-Ka Paris
Luxury skincare Shopify Plus
5/5 App Store Rating
NumberC
Health and beauty Shopify
20-30% of Total Sales
"MobiLoud made launching our app fast, simple, and incredibly effective. With minimal effort, we're seeing strong results and higher engagement. It runs almost on autopilot."
"MobiLoud helped us launch a real mobile app at very low cost by turning our website into an app with just a few small adjustments!"
What's in your app
You've put a lot into your store: quizzes and shade finders, subscriptions, loyalty rewards, reviews and a custom theme that's unique to your brand. MobiLoud lets you carry all of this into your app, alongside all the native features your customers expect.
Seasonal collections, shade ranges and gift sets appear in the app the way you've merchandised them in your store.
Skin quizzes, shade finders and routine builders work in the app, with the same recommendations customers get on your site.
Your checkout, sample selectors and gift-with-purchase promos, with payment options such as PayPal and Klarna.
How-to and shoppable videos, routine guides and ingredient pages look exactly the way you designed them, in your own theme.
Reviews from Yotpo, Okendo or Judge.me on every product page, with customer photos, and skin type and shade details where reviewers share them.
Subscription portals such as Recharge or Skio let customers manage their deliveries in the app, as they do on your site.
Points, tiers and rewards from Yotpo Loyalty, Smile.io or LoyaltyLion, with members signed in and their balance ready whenever they open the app.
Build-your-own sets, routine bundles and add-on offers from tools like Rebuy, with nothing to set up twice.
Including tools like:
...and every other tool on your site. See all integrations
The operating model
Publish a new shade, a holiday gift set or a member offer on your site, and it's in the app too. You keep the tools and workflow you use today, and our team handles the app side.
Your team
Updates the app by updating your site
Our team
Builds, publishes and maintains the native app
MobiLoud vs the alternatives
Custom native apps can take as much as a year to build, and a team to maintain. Template app builders are limited, and still give you a second storefront to worry about. MobiLoud gives you the app you want, without the burden.
MobiLoud
Template app builders
Custom native
Weighing us against one builder in particular? See all comparisons.
Getting live
Our team does the build and handles both app store reviews. Your team shares brand assets and approves each stage.
Week 1
We meet to plan your app's setup and launch, and you give us access to your store and developer accounts.
Weeks 2 to 3
We build the app on your live store, set up tab menus and navigation, and check that every tool on your site, from quizzes to subscriptions and loyalty, works in it. You'll have a working preview by week two.
Week 4
We tune the design to your brand, connect push to your account and send analytics to GA4 and Firebase. After QA on iOS and Android, you give the final approval.
Weeks 5 to 8
We submit both apps under your developer accounts and manage the App Store and Google Play reviews, which typically take one to two weeks. Once they're approved, your launch plan kicks off.
We can deliver everything your legal, security and finance teams will ask for:
Have any more questions we didn't answer? Book a 30-minute call or send us a message to clear it all up.
Book a callBeauty brands send push notifications to remind customers when it is time to reorder, announce new shades and limited editions, bring shoppers back when a sold-out product returns, promote loyalty offers and recover abandoned carts. Each notification can include an image and open a specific page in the app, such as the product to reorder. You send push from your own OneSignal account, or from Klaviyo on the Enterprise plan, and we set it up with you during onboarding.
Yes. Subscription tools like Recharge or Skio are part of your store, so customers can start a subscription, skip or change a delivery and reorder in the app the same way they do on your site. The app keeps them signed in between visits, which makes a reorder a few taps.
Yes. Quiz funnels such as Octane AI or Typeform, shade finders on your product pages and product recommendation tools keep working, because they are part of your site. If you use a native try-on SDK, our team can add it to the app as a native SDK integration on the Enterprise plan.
Yes. App-only launches, early access, a free sample with a first app order and member-only discount codes are all set up on your own store, the same way you set up any other offer. Your site can tell when a page is open in the app, using a JavaScript library that comes with MobiLoud, so you can show app users their own banners, products and offers.
Yes. Customers download your app from the App Store and Google Play, where it's published under your own developer accounts. MobiLoud builds it on your live site and adds the native features customers expect from an app, such as a tab bar and navigation, push notifications, staying signed in, social login and deep links. We've published more than 2,000 apps since 2013, and Yon-Ka Paris's app is rated 5 out of 5 on the App Store.
Yes, for customers who have your app installed. We set up universal links on iOS and app links on Android, so a link to your site in an email or text message, such as the product link in a reorder email, opens that page in your app. Customers without the app see your mobile site as usual. Your web team adds two small setup files to your site, which we provide.
MobiLoud builds apps on Shopify and Shopify Plus, Magento and Adobe Commerce, Salesforce Commerce Cloud, BigCommerce, WooCommerce, Shopware, PrestaShop and custom platforms. Kiokii, MASC and NumberC are on Shopify, Yon-Ka Paris is on Shopify Plus, and wellness and personal care brand Modere is on BigCommerce.
Plan on 6 to 8 weeks from kickoff to launch. The first four weeks cover setup, the build, testing and your final approval. Then we submit both apps, and store review typically takes one to two weeks. If you have a big launch or the holiday season coming up, we plan the release around it.
Start with your current customers. We help you plan the launch: a banner on your mobile site, an email to your list, social posts, and QR codes on packaging inserts or in stores. A reason to install helps too, such as bonus loyalty points or first access to your next launch.
On the Business plan, you pay $1,499 a month, or $1,274 a month billed annually, plus a one-time fee to build and submit your app. It includes up to 10,000 monthly active users. Enterprise pricing is custom. Neither plan takes a share of your sales, so your bill doesn't go up when app revenue does.
Your brand does. Both apps are published under your own Apple Developer and Google Play Console accounts, so the listings, ratings, installs, analytics and customer data are yours. MobiLoud retains the intellectual property in the platform that builds the app, and if you ever leave, your listings and your users stay with you.
After a short call, we build a free, interactive preview of your app from your live store. See your collections, product pages and checkout the way your customers will.
