CUSTOMER STORY

How Hill Reporter Boosted Engagement and Grew Pageviews by 400% with MobiLoud

Got hundreds of downloads in the first week

Doubled user engagement through the apps

Boosted CTR through Push Notifications by over 200%

“The amount of people jumping into the app and engaging is really high. On average, a user who installs the app will view between 2 and 5 articles a day, compared to a reader from social who’ll view between 1.25 to 1.5 a day. So we have a much higher engagement rate thanks to our app”

James Kosur
Co-Founder
Company

HillReporter.com is an independently owned news publisher, reporting on breaking political stories that speak to the current political climate in the United States

Location

USA

Industry

Political Journalism

Hill Reporter is an American news site that focuses on political and social issues.     We sat down with the Hill Reporter’s cofounder, James Kosur, to hear about their experience with a custom mobile apps, built by MobiLoud.   

How Can We Boost Engagement, Increase User Retention, and Give Our Biggest Fans The Mobile Experience They Deserve?

  A great website used to be all you needed to grow a news publication. Now, you need a mobile app to maximise your results.   James realized this and decided to take action:  

“We realized that our users were on mobile and that they were looking for a mobile experience, so we started to investigate the various platforms.” 

  Social media promotion is still a powerful tool – but native apps offer a more personal way to connect with your readers and drive them to your content, through a channel that you 100% own.  

“Our biggest pain was attracting returning users. In our industry, you might get a 0.5% – 1% click-through rate on Twitter, and that’s not really engaging them in real time. We focus a lot on breaking news. So if a story breaks, the goal is to get it in front of as many people as possible as quickly as possible, so that our story goes viral.”

  Push notifications sent directly to users are a better way to get them involved with your latest content, as James and his team later found out.   First though, they needed to find the right solution to get the app built and launched.  

Finding MobiLoud

  Hill Reporter considered the traditional route of developing their app in-house. This can be a good option, but there are serious drawbacks:  

“You have to worry about maintenance and paying thousands of dollars if there’s a major IOS update. It was just something we didn’t think would be economically feasible.”

  In-house development will cost at least $50,000-$100,000 and the work never stops with ongoing maintenance and updates. Our service includes ongoing maintenance and app updates, which saves you a lot of hassle and expense.   James had heard of us before – and knew we’d been around a while and built a lot of successful apps for our customers.   Our pricing structure appealed to James and his team more than the other options they’d checked out.  

“We looked at some MobilLoud competitors and found that the price structure was better with MobilLoud. It just made sense to go with them. Their track record speaks for itself.”

 

Building and Launching for Early Wins on the App Stores

  We got to work building the Hill Reporter apps for iOS and Android to their exact specifications.      Our team also provided advice on how to market their app on the App Stores to get more downloads. It worked, and they started seeing positive results as soon as they launched.  

“The MobiLoud team had us upload all our tags and choose the right screenshots to help us get found by our target audience on the App Stores. Within the first week, without any promotion whatsoever, we’d already got around 300 downloads.”

 

Boosting CTR and Engagement

  It’s easier to build a connection with your audience when you’ve got a place on their phone home screen.   Your brand is more visible, and far more convenient then going into the browser and trying in your website URL every time they want to read your stuff.   James and his team have seen this in action since launching their app:  

“The amount of people jumping into the app and engaging is really high. On average, a user who installs the app will view between 2 and 5 articles a day, compared to a reader from social who’ll view between 1.25 to 1.5 a day. So we have a much higher engagement rate thanks to our app.”

  Our apps also fully integrate with OneSignal, which gave the team another powerful engagement tool in the form of push notifications.   

“When we have major breaking news we send out push notifications that are set up through MobilLoud. We see a 2.5 – 3% click-through rate, 200 to 400% higher than users that come through social media. That’s a pretty big win for us.”

 

A Winning Partnership and a Bright Future for Hill Reporter

  We take care of everything for our clients and our support team solves any issues quickly.   

“It’s such a simple system to use and the technology that they’ve implemented has been right on point with what we’re looking for, but my favourite thing is the support. Whenever I had any technical questions, MobiLoud were really quick to give me everything I needed. They always go a step above and beyond to help you reach whatever goals you’re working towards.”

  We’re excited to keep helping Hill Reporter toward their goals and help them drive growth with their mobile app.   If you enjoyed their story and want to learn more about how we can help you succeed on the App Stores too – let’s have a chat about how we can make it happen.  

Why MobiLoud?

We make building native mobile apps truly easy and affordable with our native app platforms and our publishing and development services.

Fast native apps

Unlike PWAs, you get native apps in the stores, an improved UX, push notifications across iOS and Android.

Fully customizable

Build a white label app, customized with your own brand, style and content and any functionality you need.

Integrated with WordPress

Posts, custom post types, themes and plugins, your app will play nicely with your WordPress site. Manage it directly from WordPress.

Custom Development

Build your own app at a fraction of the cost an agency would charge. Our team is available for customizations and integrations.

Done for you

We can help with the whole setup and configuration and always take care of submitting your app to App Store and Google Play, on your own accounts.

Exceptional support

Our team of app experts will answer your requests within a few hours and never leave your side. We’re very hands-on and will help you get exactly what you want done!

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