Country Life Foods is a family-owned company offering high-quality, all-natural, and sustainable food products. With a focus on organic and non-GMO ingredients, they prioritize both health and environmental responsibility in every product.
For Country Life Natural Foods, launching a mobile app wasn't just about adding another sales channel.
It was about building more loyal, lifelong customer relationships, without creating operational headaches for their lean team.
MobiLoud helped them do it – leveling up their mobile user experience with minimal lift for their team.
"Having an app just helps with social proof and validation. The app makes us look more serious, more real."
-Isaac, Director of Sales and Business Development
Snapshot
Vertical: Natural & organic food
Platform: Shopify
Key Metrics:
- 2.4x conversion rate in the app vs mobile web
- 20% higher average order value
- 15x revenue per user in app vs mobile web
- >5x more sessions per app user
- >1000 active users in less than 2.5 weeks of promotion
Business Impact:
- App users are engaging significantly more
- More customers are getting to key LTV inflection points
- Went live with less than 10 hours of work from their team
- Launch & ongoing updates are handled from the website – no extra code to maintain
The Roadblock
Isaac knew that Country Life Natural Foods needed a modern facelift.
They were getting around 80% of their site traffic on mobile. But this traffic wasn’t converting, and these shoppers weren’t sticking around.
The focus was on getting more shoppers to a key inflection point in terms of purchase frequency, where customer loyalty sharply increased.
"Once we get that third, fourth purchase, it's done. They're in for life."
He knew a mobile app would be an ideal solution. But with a small team,
Why They Chose MobiLoud
Isaac looked at:
- Custom development (Ionic/React Native)
- Drag-and-drop app builders
Custom native builds were quoted at six figures and months of work (impossible for a lean team). While app builders had limited flexibility, the risk of the app falling out of sync with their site, and poor third-party app integrations.
They didn’t want to maintain two codebases. And it was important that the app aligned with their brand experience.
"I don't want a channel that I have to babysit and watch all the time, the only thing I really do is check the analytics data occasionally."
MobiLoud let them launch an app maintaining full parity with their website. All apps, features, and design synced automatically, and they only ever had to manage one platform: their website.
Launch & Results
With MobiLoud, it took them <10 staff-hours to go from “idea” to being live in the app stores.
MobiLoud handled the build, app store approvals, and assisted them with best practices for launching.
There was no problem with adoption: in the first 2.5 weeks of promoting the app, they already had 1000 active users.
They’ve also seen encouraging results from the app:
- 2.4x CVR & 20% AOV lift versus mobile web.
- 15x revenue per user and 5x session frequency from app users.
- A growing share of their total sales now coming through the app.
They’re beginning to add in push notifications as a low-cost, high-engagement way to expand on their current Klaviyo retention flows – and get even more engagement through the app.
The Takeaway
For a brand like Country Life Natural Foods, where repeat customers are absolutely crucial, launching an app is a no-brainer.
You don’t need to reinvent the wheel. You just need to provide an easier way for your customers (who are already on mobile) to come back and buy from you again.
MobiLoud helps you do that with virtually no lift, and minimal overhead, making the mobile app purely additive for your brand.
"Great software, great people to work with. It actually works. Going with them was like having an agency for the mobile app - I've got teammates, I've got help. The process was easy and there was no pushback."
It’s so easy to start. Just get a free preview of your app and see how MobiLoud can help you elevate your brand.
Country Life Foods is a family-owned company offering high-quality, all-natural, and sustainable food products. With a focus on organic and non-GMO ingredients, they prioritize both health and environmental responsibility in every product.
