When a company can call itself one of the largest privately-owned fashion companies in the world, they must know something about building and growing ecommerce brands.
That's what Bestseller is - a company with double-digit brands under their umbrella, and happy customers across the world.
Now they're looking to continue growing in the mobile space. And with MobiLoud, they found the best solution to help them build and manage multiple powerful shopping apps with minimal fuss and effort.
Who is Bestseller?
Bestseller is a fashion company with a worldwide reach.
Founded in Denmark in the 1970s by the Holch Povlsen family, Bestseller today is one of the world's largest privately-owned fashion companies. Their global customer base and multi-brand umbrella can attest to that.
Here are a few numbers that show the true scale of Bestseller:
- 3000 branded retail stores in 32 countries
- More than 20 individual brands under the Bestseller umbrella
- A presence in 70 countries, across Europe, Asia, North America, South America, Oceania and the Middle East
- Positioned in 17,000 multi-brand and department stores worldwide
- 18,000 Bestseller employees around the world
The list of brands under Bestseller includes ONLY, ONLY & SONS, JJXX, JACK & JONES, MAMALICIOUS and VERO MODA.
On top of the success of thousands of retail stores around the world, Bestseller has an app store presence for a number of these brands, and is in the process of launching more.
Mobile Shopping Apps, and Moving from Native Code to Wrapper Apps
Like many successful businesses, Bestseller understands the value of launching their own mobile apps to cater to today's mobile-centric and app-centric consumers.
Before finding MobiLoud, they'd already launched a number of manually-coded native apps that were linked on the backend to the brand's website.
However, they wanted a simpler and more cost-effective option moving forward.
"We were looking to decrease the cost and time investment of running an application. We had a code-based app, not showing the website but using data from an API endpoint, and we didn’t want to do that anymore."
As it turned out, native development was not worth the hassle. It requires a much larger investment, in terms of time, money and expertise, not just to build apps but to keep them updated, and the UX consistent across web and app.
The company had been exploring moving to a hybrid wrapper app approach for a while, but had struggled to find a way to do this with the full feature set they required.
"Through history we’ve tried doing what MobiLoud does. But we wanted a solution that could enable push notifications, and MobiLoud has a way of doing that with Onesignal. We couldn’t find another company that could offer the same features at the same price point, same time to market, and make it as easy as MobiLoud could."
The combination of power and simplicity from MobiLoud fit perfectly.
4 Branded Apps, and More on the Way
Having found the right solution, Bestseller began launching hybrid MobiLoud apps with two brands - ONLY & SONS and ONLY.
ONLY & SONS is a menswear brand with an urban Scandinavian aesthetic, selling uniquely styled denim items, blazers, t-shirts and more.
ONLY is a women's fashion brand, featuring a similar collection of timeless classic looks.
Both apps use the hybrid approach, which makes it far simpler and more cost-effective to manage. The team only needs to maintain their mobile website, which translates to a great user experience in the apps.
All the data shows that customers love the apps as well.
ONLY has nearly 250,000 downloads across Android and iOS, and counting, with 4.6/5 on the iOS App Store from 149 ratings.
ONLY & SONS has over 100,000 downloads, with a perfect 5/5 rating on the App Store.
What's more, the insights show better revenue and retention metrics from their app users.
"Something we’ve noticed is that users who use the app are better customers. Either they spend more or they spend more often."
Want to Launch Your Own Ecommerce Mobile Apps?
If MobiLoud fits for a company as big as Bestseller, why not follow their lead?
It's such a simple process to launch your own mobile shopping apps, and start reaping massive benefits, such as:
- Increased revenue
- Increased retention
- Greater brand image and social proof
- Wider audience and acquisition from the app stores
All this with very little investment and commitment up front.
Here's what Svend from Bestseller had to say:
"I’d tell people to do it, and test it. Building an app with MobiLoud doesn’t involve a lot of money, and that's how we did it.
We decided we are ok with spending 3 months' worth of money to get it all figured out. It's fine, it works, and we've had no hiccups".
Then there's the service element. No other app builder on the market offers the same level of personalized service and round-the-clock support that MobiLoud does. Time after time, we hear this is the number one thing our customers love about working with us.
"The MobiLoud team has developers around the world - which is great because you can "follow the sun" and get support any time of the day."
It really is easy to get started. Just book a demo call with one of our app experts to get a personalized walk through the platform and what it can do for your brand.
It's risk-free, with a 60-day money-back guarantee. Not that you'll need it once you see the boost in revenue you get from launching your own branded shopping apps on iOS and Android!
Get in touch today and see how MobiLoud helps you take your brand to another level.
Bestseller is a fashion company, owning over 20 brands, with a presence in 70 countries around the world. They have approximately 3,000 retail stores in 32 countries, along with mobile apps for several individual brands.