NumberC Generates 20-30% of Total Sales Through Their Hassle-Free Mobile App

Middle Eastern beauty brand NumberC wanted to offer a more engaging experience for regular customers, by launching their own mobile app.

But their first attempt, with a drag-and-drop app builder, added more hassle than they anticipated.

Eventually they found MobiLoud. With a seamless conversion of their website to the app, no custom development, and full consistency between website and app, they were able to launch the perfect app experience - without the hassle.

Snapshot

Vertical: Health and beauty

Platform: Shopify

Key Metrics:

• 3x engagement time per user
• 20-30% of total sales through the app

Business Impact:

• Launched app in weeks, with no custom development required
• Seamless integration with all their existing Shopify apps and features
• Unified marketing through Klaviyo integration (email + push notifications)

"We're building this thing together. So we're thinking, what do we need, sending it to you guys, and then we envision it together. So the MobiLoud team also helped us build things, instead of just solving things."
- Zawar Kamal

The Roadblock

NumberC initially had ambitious plans for a native community app with influencer content and shop-the-look features, but put the high-budget project on hold to test the market first.

They tried traditional mobile app builders first - but faced significant challenges:

• Many features weren't working properly.
• Simple tasks like changing banners or page hierarchy were a consistent hassle.
• Their small, growing team lacked the manpower to maintain the mobile app, which functioned as a completely separate platform.

“We explored several mobile solutions early on, but most required too much manual effort or had compatibility issues. MobiLoud stood out because it allowed us to move fast while keeping everything centralized.”

In their industry, and in the app-first Middle East market, they knew having a mobile app was crucial; but struggled to find a solution that worked with their lean team structure.

Why They Chose MobiLoud

NumberC’s CEO discovered MobiLoud, and transferred the project to the implementation team. 

Initially skeptical about speed and feature capabilities, they were convinced by several key factors:

• All website features and apps are automatically reflected in the mobile app.
• They were able to manage a single codebase, with no duplicate efforts across platforms.
• Changes made to their website instantly appeared in the app.
• All their existing Shopify apps worked seamlessly in the mobile app.

“We wanted everything to reflect on the mobile app. We have a lot of features and a lot of apps right now installed on our website, and all of them are reflecting seamlessly to the mobile app as well.”

Also encouraging was our approach to service, making the relationship more of a partnership than a vendor-customer relationship.

“We're not just sending you an issue and you guys solve it. We're building this thing together. We're thinking, what do we need, sending it to you guys, and then we envision it together. The MobiLoud team helped us build things instead of just solving things.”

Launch & Results

NumberC has been with MobiLoud for 1.5 years and sees consistent month-over-month growth. The app has become integral to their operations:

Revenue Performance:

• 20-30% of total company sales through the mobile app
• Small but steady flow of daily orders coming through the app

Operational Efficiency:

• Internal usage: Team members directly open the app to show each other updates.
• Described as a "hassle-free mobile app" with no ongoing work required. No extra dev hours managing bugs, syncing platforms.
• The Klaviyo integration helps unify their marketing channel, allowing single segmentation for both email and push notifications.

Market Performance:

• Strong performance in Kuwait's mobile-first market.
• Month-over-month sales growth for both the company and the app channel.

The Takeaway

For growing ecommerce brands wanting to be mobile-first, NumberC proves that you don't need a massive budget or technical team to launch a successful mobile app.

The key is finding a solution that works with your existing infrastructure rather than against it. 

MobiLoud helped NumberC maintain their rapid pace of feature development and marketing campaigns without the operational overhead of managing separate platforms.

"It's just convenient, fast, in terms of setup and support, and it’s reliable as well. I can think of something and then it happens. MobiLoud is the least of our worries."

If your mobile website drives revenue, there's no reason you can't launch an app that does the same – without the complexity.

“We're happy with the technology, with the app, with the convenience, with the team, with just having a hassle-free mobile app.”

Ready to see how MobiLoud can help your business achieve similar results?

Get a free app preview now, for an interactive demo of your site as an app.

In just a few weeks, your brand could be in the app stores and on your customers' phones, driving real loyalty and sustainable revenue.