Jack & Jones is an international fashion brand, with an online presence and more than 800 retail stores across Europe and Canada.
They also have apps with hundreds of thousands of downloads in the iOS and Google Play stores. Despite holding hundreds of reviews and a near-perfect rating, they decided to pivot away from custom-coded apps, and use MobiLoud instead.
The result was a much simpler workflow, while maintaining the quality of the app experience, of which their customers had come to expect.
Part of the BESTSELLER Family of Brands
Jack & Jones is among a number of brands operated by fashion company BESTSELLER.
Founded in Denmark in the 1970s by the Holch Povlsen family, BESTSELLER is one of the world’s largest privately-owned fashion companies today, with a global customer base and multi-brand umbrella.
The company’s resume includes:
- 3000 branded retail stores in 32 countries
- More than 20 individual brands under the BESTSELLER umbrella
- A presence in 70 countries, across Europe, Asia, North America, South America, Oceania and the Middle East
- Positioned in 17,000 multi-brand and department stores worldwide
- 18,000 BESTSELLER employees around the world
Jack & Jones was founded in 1990, and today is BESTSELLER’s top-performing brand.
Why a Change Was Necessary
Jack & Jones originally had custom native apps, with unique builds for iOS and Android systems.
On the customers’ side, there was nothing wrong with this. The apps worked well, and the reviews showed that shoppers were happy with them.
But it was a headache behind the scenes. Two apps, plus the web platform, meant three code bases, with separate teams needed to maintain each.
That resulted in a large cost to keep everything up to date, as well as a length process whenever updates were needed.
The Jack & Jones brand was looking for something simpler, which could still provide a great user experience, with less complexity behind the scenes.
Getting Top Support and Key Mobile Features with MobiLoud
MobiLoud offered Jack & Jones a way to build wrapper apps - apps that simply recreated the web experience, wrapped in mobile code that allowed these apps to function similarly to native apps.
They tried to do this earlier, but struggled to do so while enabling push notifications in the apps. This is where MobiLoud stands out. Our seamless integration with OneSignal made it incredibly easy for Jack & Jones to harness the power of mobile push notifications.
The support we were able to offer them was another big plus. As a fully remote company, we provide support around the clock, perfectly suited for an international brand like Jack & Jones.
Of course, the simplification behind the scenes and high-quality support means nothing if the result is a sub-par customer experience. But they found no drop off in this when switching their apps to MobiLoud.
Their customers still love to shop on the apps, and app users continue to spend more and shop more often.
Build Your E-Commerce Apps with MobiLoud Today
Jack & Jones is a huge, worldwide brand. Their case proves that even the largest e-commerce brands have no need for custom native apps.
A wrapper app does everything a native app does, providing a great customer experience, and all the benefits of mobile apps, for a much lower investment in time and money.
Even if you’re not convinced, the minimal cost required to get your app set up means there’s zero risk in trying it out, as Svend from BESTSELLER said to us.
“We decided we are ok with spending 3 months’ worth of money to get it all figured out. It’s fine, it works, and we’ve had no hiccups”.
- Svend Hansen, Product Owner at BESTSELLER
You can do the same as Jack & Jones did for your e-commerce store. Whether you already have apps or not, whether your brand is niche or worldwide, MobiLoud is the perfect fit.
Get in touch with us now for a free, personalized demo to see how it works. You share what you want from your app, and we’ll show you how you can get it done with MobiLoud.
The entire process could take less than a month - in which time you’ll have high-quality Android and iOS apps live in the app stores, actively growing your business.
Reach out now and help your brand take the next step.