Pharmazone Launched an App in Two Weeks (With 15x More Revenue Per User Than Their Website)

In 30 years of operation, a business has to constantly evolve. For Kuwait-based brand Pharmazone, that meant diving first into ecommerce, then into mobile commerce.

Having just gotten comfortable with most of their business moving online, Covid brought another shift, as mobile became standard.

MobiLoud helped their brand not only stay relevant, but become a force in their market – while fully converting their Shopify site into a high-performance mobile app in just two weeks.

Snapshot

Vertical: Retail pharmacy & health

Platform: Shopify

Key Metrics:

• 63% of online revenue comes through the app
• 7x higher conversion rate in the app
• App users shop 5x as often, spend 40% longer in each session
• App drives 15x more revenue per user
• Push notifications convert at 6.43% (22% for abandoned cart notifications)

Business Impact:

• Launched in 2 weeks
• Ranks consistently in the top 3-5 pharmacy apps in Kuwait
• A direct line to more than 70,000 active users
• Seamless integration & sync with their website

“We've had a website for the past eight years and the suite of services and languages to develop an application we felt was not up to par. It was really a no-brainer to go with MobiLoud to get us live with the same integrations and all the apps that we use within Shopify.”
- Ahmed Yousef, Director of Ecommerce

The Roadblock

Pharmazone has 65 retail locations across Kuwait. And while their ecommerce presence was doing well, they were missing out by not having an app (especially in the Middle East, where many consumers exclusively use apps).

But their website was not exactly standard. They had a fairly complex tech stack to try and replicate. An ERP system for real-time inventory management, live updates on stock status, account delivery, a 24/7 pharmacist call center.

And they didn’t want to turn into a tech company with a bloated dev team to get it done.

Why They Chose MobiLoud

Like any product-focused business, Pharmazone had the challenge of staying on the cutting edge technically, with minimal dev resources.

MobiLoud was the best solution available. We let them fully convert their website and all its features into a mobile app, without costly and time-consuming custom development.

“Shopify is already very mobile responsive and well structured, so using MobiLoud to just mirror our Shopify site was for me the best option in terms of money and time.”

Launch & Results

In theory, MobiLoud sounded great. But Pharmazone’s board was skeptical it could be done.

“No one really believed that we were going to have an app in under a month, with the setup that we had to do initially. But within just two weeks, it was done.”

It surprised everyone how easy it was. Especially as they didn’t have to make any sacrifices with the feature set in their app.

And importantly, MobiLoud helped them cross off a major product milestone that had been on their wishlist for some time.

“Having a quick application that is international and doesn't crash and is integrated with our system was a very big challenge that is now behind us.”

Since launching, the mobile app has been transformative for their business.

• Over 60% of their online revenue coming through the app
• 7x higher conversion rate vs mobile web
• 7x higher AOV
• 5x more sessions, 40% longer sessions
• 15x revenue per user

Push notifications alone have been a major revenue driver. Push is converting at 6.43%, driving 4x higher revenue per user than email. And abandoned cart notifications convert at a whopping 22%, recovering five figures in would-be lost revenue each month.

The Takeaway

Many brands think a full-featured, high-performance mobile app is out of reach unless you have a deep dev team or a huge budget to spend.

Pharmazone proved otherwise.

“We've had a website for the past eight years and the suite of services and languages to develop an application we felt was not up to par. It was really a no-brainer to go with MobiLoud to get us live with the same integrations and all the apps that we use within Shopify.”

For brands with high mobile traffic (especially in app-first markets like the Middle East), there’s no reason not to have your app.

It’s easy, affordable – and you don’t need to cut any key features from your website to do it.

MobiLoud turns your existing website into a powerful mobile app, with no lift from your team, and little to no work to maintain.

Get a free preview of your app to see it in action for yourself.