Moda di Andrea is a Paris-based luxury store, in business since 1982.
Mobile traffic and international demand were soaring, yet Moda di Andrea – a Parisian luxury boutique with a seven-language PrestaShop store – still relied on a single responsive website.
They wanted to see the impact an app could have; but building a fully native app looked like a six-figure gamble the lean team couldn’t justify.
Then they discovered MobiLoud’s approach. In less than four weeks, they shipped an app that preserves every pixel of their multilingual storefront, adds another reliable marketing channel with push notifications, and requires no extra development work to maintain.
Snapshot
Vertical: Luxury fashion
Platform: PrestaShop
Business Impact:
- Integrated fully with their multi-language website setup
- Launched for low budget and effort
- Let them test the impact of an app with zero risk
"MobiLoud transformed our PrestaShop site into a multilingual app without extra dev work or big upfront costs. Every request is handled fast, and we’re already reaching customers more directly."
The Challenge & Decision to Launch an App
Moda di Andrea, a 40-year-old Parisian luxury boutique, gets 80-90% of their sales online - which prompted the brand to double-down on digital channels.
Their site (built on PrestaShop) is available in seven languages, facilitating shoppers from a wide range of markets. This multilingual setup also signals trust and credibility, and reduces friction at checkout.
It was important to be able to convert this same experience into the app. However, there were certain blockers they had to overcome:
- Maintaining a second, fully native app codebase would eat scarce dev hours and budget
- A six-figure build might never pay back if users didn’t migrate
- None of their direct competitors had launched an app before – so there was no clear blueprint to follow
Why They Chose MobiLoud
MobiLoud let Moda di Andrea convert their existing PrestaShop store into a mobile app, while maintaining a single codebase.
The app would mirror every pixel of their PrestaShop front-end. No loss of features, no duplicate merchandising, no new CMS.
It was low risk. Fast.
And importantly, they were able to ship with their seven-language landing selector working out of the box. Customers still start in their preferred language/ currency.
Launch & Results
The entire timeline took under a month from kickoff to launching in the App Store & Google Play – much faster than any native solution could provide.
Their app was built with push notifications, ready to send from day one – a valuable addition alongside WhatsApp in their marketing stack.
No growing pains, no features lagging behind.
Everything was set up for them to find out the impact an app could have on their business, immediately. And most importantly, they had the full support of our team behind them, so the technical details of launching on a new platform never got in the way of running a luxury fashion brand.
“When I ask something, it’s done.”
The Takeaway
All of the other brands in Moda di Andrea’s market with an app are billion-dollar brands.
For brands like theirs, with a smaller scope, it didn’t seem feasible. Until MobiLoud proved otherwise.
The only question they had was why they didn’t do it sooner.
“I just wish we could have launched this earlier, because we would have more experience and more data.”
If you want to see the impact an app can have, without the risk, MobiLoud is the best way to do it.
We’ll help you turn your store into an app, no matter the platform, no matter what custom features you’ve built for the web. Everything works in your app, guaranteed.
Want to see how your app could look? Get a free preview of your app now.
Moda di Andrea is a Paris-based luxury store, in business since 1982.
