
Freedom Rave Wear, established in 2014, is a family-run business based in San Diego, California, specializing in unique and eco-friendly rave and festival attire.
Festival-fashion brand Freedom Rave Wear’s first mobile app was confined to a template. But their business model was far from standard.
Each week, they drop 200-400 new products, manufacturing on-demand and shipping within 24 hours. This high-velocity business model demanded a unique app experience to match.
"Our constant flow of new releases gives customers endless reasons to shop with us. It’s all about keeping the momentum alive and ensuring there’s always something fresh to discover."
See how MobiLoud helped them do it; 10Xing their flexibility while slashing operational lift at the same time.
Snapshot
Vertical: Festival fashion & accessories
Platform: Shopify
Key Metrics:
- 62% higher conversion rate vs mobile web
- 6x higher revenue per app user
- 10% higher AOV
- 5.75x sessions per app user
- 20-30% of revenue through the app
Business Impact:
- No third-party integration limits
- Integrated their resale subdomain & improved discoverability for their loyalty program
- Reduced maintenance burden and operational lift for the app
"Innovation is at the heart of everything we do, and our mobile app reflects that. It keeps up with our fast-paced operations and helps drive the results we need."
- Michael Hodgen, CEO, Freedom Rave Wear
The Roadblock
Freedom Rave Wear’s first app (built with a popular Shopify app builder) looked decent enough. It was a core part of their business, but rising operational headaches and limitations had them looking for a new solution.
The block and template-based approach was too limiting.
Custom features from their website wouldn’t work in the app. Some essential Shopify apps they used on the website couldn’t be integrated in the app, either because they weren’t supported, or because of integration limits on their plan.
On top of that, it was becoming more and more work to manage.
Every website update meant a corresponding app update. New banners had to be configured twice. Collection launches required double the setup time. This was duplicate work they’d prefer to avoid.
Why They Switched to MobiLoud
MobiLoud’s approach was different. Instead of squeezing their unique business into a pre-defined template, we gave them complete flexibility.
Their mobile app would reflect their website 100%. Everything they’d built for the web would transfer to the app, with no limitations.
The app featured:
- Instant product launches across all platforms
- Seamless integration with push notifications
- Custom features preserved without rebuilding
- A single platform to maintain
Not only were they able to execute their exact vision in the app, but they did it with significantly less overhead.
Launch & Results
Their app remains a crucial part of their high-velocity business model. It drives 20-30% of their revenue, plus major lifts in key metrics over their mobile website:
- 62% higher conversion rate
- 6x higher revenue per app user
- 10% higher AOV
- 5.75x sessions per app user
Launching hundreds of new products each week comes with a lot of moving parts.
MobiLoud streamlined a significant area of complexity, giving them a unified web and app experience they don’t have to think about.
The Takeaway
Fast-moving, modern ecom brands like Freedom Rave Wear need mobile apps to align with how modern customers shop. But many solutions drown you in busywork just keeping everything in sync.
MobiLoud makes it easier – and doesn’t ask you to sacrifice the features that make your brand unique.
If you’re ready to build a better app experience, get in touch. Get a free preview of your app to see what’s possible with MobiLoud.

Freedom Rave Wear, established in 2014, is a family-run business based in San Diego, California, specializing in unique and eco-friendly rave and festival attire.