Top 11 Shopify Loyalty Program Apps to Boost Retention (2026)

Acquisition gets a lot of attention, but retention is what compounds revenue over time.

With ad costs rising and competition increasing, a well-run loyalty program can help you drive more repeat purchases and higher customer lifetime value by giving shoppers a clear reason to come back.

The key is picking the right loyalty app for your Shopify store. You want flexible rewards (points, tiers, referrals, or store credit), smooth earning and redemption, and integrations that fit your existing stack without adding friction.

In this guide, we review 10 of the best Shopify loyalty apps and compare their strengths, trade-offs, and pricing approach, including where Shopify rewards apps fit for your stage of growth.

Best Shopify Loyalty Apps: Comparison Table

To help you make a quick decision, here is a snapshot of the top loyalty apps for Shopify. We’ve compared them based on their key strengths and pricing models so you can identify the best match for your business size and budget, alongside popular Shopify rewards apps in the ecosystem.

Top 11 Shopify Loyalty Apps

We reviewed Shopify App Store listings and core feature sets to curate this list. Here are 10 of the best Shopify loyalty apps to help you boost retention and customer lifetime value.

1. Joy Loyalty Program & Rewards

Joy Loyalty Rewards has become a go-to choice for Shopify merchants who want a loyalty program that looks on-brand and stays easy to manage. Since launching in 2021, Joy has earned over 1,500 5-star reviews on the Shopify App Store, and many merchants point to three reasons: fair pricing, flexible widget design, and dedicated support when something needs fixing. 

It works well across fashion, beauty, and pet brands, where repeat purchase matters most. So instead of forcing you into a rigid rewards template, Joy lets you shape the loyalty experience to fit your store, then helps you keep it running smoothly as you grow. 

Key features

Joy Loyalty focuses on giving merchants control over how loyalty works and how it appears on the storefront. This means you can run points, referral, and VIP tier programs, with your clear rules for earning and redeeming rewards. In addition, you can also style the loyalty widget to match your brand by changing colors, button shape, and placement. Joy also connects with Shopify Flow, Klaviyo, Gorgias, and Judge.me, allowing loyalty data to move smoothly across your store tools. 

Pricing

Joy offers 4 pricing plans, including: 

• Starter: free forever
• Essential: $24.99/ month
• Advanced: $499/ month
• Ultimate: $499/ month 

Joy Loyalty works best for ambitious and fast-growing Shopify brands across fashion, beauty, lifestyle, and niche industries. 

Install Joy Loyalty and start building an on-brand rewards program today! 

2. Marsello: Loyalty, Email, SMS

Marsello is designed for omnichannel brands that sell online and in-store. It combines loyalty with email and SMS, so you can manage retention from one platform, and many users call out the convenience of this setup when you’re using Shopify POS.

The most consistent pushback in reviews is about plan mechanics and billing expectations, plus occasional friction with loyalty rules or SMS delivery in certain configurations.

Key Features

• Omnichannel Support: Connect loyalty with Shopify POS and other systems.
• Branded Portal: Give customers a clear place to see points and rewards.
• Automation + Segmentation: Use loyalty data for campaigns (including RFM segmentation).
• Wallet Support (plan-dependent): Apple & Google Wallet options are included on Launch.

Pricing

Plans start at $60/mo (Loyalty Launch). The next tier is $120/mo (Loyalty Accelerate).

3. Rivo: Loyalty Program, Rewards

Rivo is Shopify-first, with a modern customer-facing portal that sits cleanly inside your theme, and reviews often praise the customization and design control compared to more rigid tools.

Where users run into issues, it tends to be expectations around “no-dev” setup, some plan confusion, and complaints about leftover elements after uninstall in a handful of cases.

Key Features

• Dedicated Loyalty & Referral Pages: Build a clean hub for rewards and referrals.
• VIP Tiers + Points Expiry: Core mechanics for long-term retention.
• Advanced Branding: Custom CSS and fonts on paid plans.
• Checkout Extensions (higher tier): Deeper checkout personalization options.

Pricing

Free plan includes up to 200 monthly orders. Paid plans include a $49/mo tier (order-volume based) and a $499/mo tier (up to 2,500 orders/month).

4. Yotpo: Loyalty Rewards Program

Yotpo is a common choice for larger brands that want loyalty connected to broader retention workflows. Reviews often point to its fit for more complex setups, including multi-storefront builds and headless storefronts.

The main trade-off mentioned in reviews is price tiering, with some users frustrated that capabilities they consider “core” are gated behind higher plans, plus occasional feedback that the UI feels heavy.

Key Features

• Rewards Page: A destination for points, rewards, and earning actions.
• Checkout Redemption: Redeem points at checkout.
• Webhooks: Useful for advanced integrations and workflows.
• Additional Integrations (plan-dependent): Listed options include tools like Klaviyo and Recharge.

Pricing

Free plan is available for stores with fewer than 100 monthly orders. Paid plans start at $199/mo, with $0.20 per order after 500 orders/month.

5. Growave: Loyalty & Wishlist

Growave is a comprehensive Retention Solution app built specifically for Shopify plus merchants, designed to increase conversions, enhance customer engagement, and foster long-term brand loyalty.

While other apps can feel a bit heavy and complicated, Growave brings together reviews, wishlists, loyalty programs, referrals, and UGC tools so you don’t have to juggle multiple apps. It’s designed for Shopify brands of all sizes that want to scale with all in one clean dashboard.

Trusted by thousands of Shopify stores, Growave is often chosen for its broad feature set, smooth Shopify integration, and responsive customer support. It performs especially well for fashion, beauty, and lifestyle brands where repeat purchases and customer engagement are key. 

Key Features 

• Loyalty & Rewards: Incentivize repeat purchases by rewarding customers with points and personalized offers.
• VIP Program: Enhance customer loyalty through customizable VIP tiers. Reward top spenders, increase average order value, and deliver a tailored shopping experience.
• Points Program: Create a custom points-based rewards system to drive engagement, boost retention, and increase sales - complete with multi-currency support and detailed analytics.
• Referral Program: Fuel organic growth by encouraging happy customers to refer others through reward-based referral programs.
• Product Reviews & Ratings: Build credibility and trust by collecting and displaying genuine user-generated reviews.
• Wishlist & Gift Registry: More than just a “save for later” feature, Growave’s Wishlist is a strategic retention tool that helps recover lost sales, increase AOV, and bring customers back repeatedly.
• Instagram Shop Gallery: Turn your Instagram feed into a sales channel. Showcase user-generated content in shoppable galleries, fully compatible with Instagram’s latest API - transforming social engagement into revenue.

Pricing

Growave offers a free plan, and paid plans start at $49/month, with higher tiers offering more advanced loyalty tools, higher order limits, and priority support.

6. Smile: Loyalty Program Rewards

Smile.io is one of the most widely used loyalty apps on Shopify because it’s straightforward to launch and easy for customers to understand, and reviews often describe it as the “safe” choice for standard points, referrals, and tiers.

Some reviews flag two recurring friction points: pricing can climb as order volume grows, and referral or discount codes can sometimes spread beyond the audience you intended, including ending up on coupon sites.

Key Features

• Points, Referrals, VIP: Core loyalty features in one dashboard.
• On-Site Nudges: Prompts to increase redemption and engagement.
• Analytics & Reporting: Included on paid tiers.
• Integrations: Connect with tools like Klaviyo (integration limits vary by plan).

Pricing

Free plan supports up to 200 monthly orders. Paid plans start at $49/mo (up to 500 monthly orders).

6. S Loyalty and Rewards Program

S Loyalty aims for “feature-rich but manageable,” and reviews often mention the variety of earning events and reward types for stores that want more flexibility without stepping into enterprise platforms.

The most common drawbacks mentioned by users are limitations for certain setups (multi-currency is a frequent example) and pricing that can rise quickly as your order volume grows.

Key Features

• Multi-Language: Useful for international selling.
• Event-Based Rewards: Options like birthday bonuses.
• Reward Variety: Includes options like “Pay with Points,” free shipping, fixed or percentage rewards (plan-dependent).
• Expiration Controls: Points and codes expiration on paid tiers.

Pricing

Free plan supports up to 100 monthly orders. Paid plans start at $19.99/mo, with higher tiers for larger order volumes.

7. Gameball: Loyalty Points Games

Gameball leans hard into gamification, with challenges and progression designed to keep customers interacting between purchases, and users frequently point to the “game” mechanics as the main differentiator.

The trade-off is that some users report onboarding and setup hurdles, including domain verification issues and cases where stores struggled to get meaningful participation without extra iteration.

Key Features

• Points + Referrals: Core loyalty mechanics.
• Games: Includes options like spin wheel and slot machine on paid plans.
• VIP Tiers: More tiers on paid plans.
• Segmentation: RFM segments listed on Pro.

Pricing

Free plan is available. Paid plans start at $34/mo (Starter) and scale up (Pro listed at $159/mo).

8. BON Loyalty Program & Rewards

BON is a strong option for global stores, and users often state localization as a standout feature (multi-language and multi-currency) alongside solid points, tiers, and referral capabilities.

The most common downside mentioned by reviews is billing expectations around trials and auto-charges, rather than day-to-day feature gaps.

Key Features

• Multi-Language Display: Built for global stores.
• POS Rewards: Reward in-store customers as well as online.
• VIP Tiers + B2B Tier Program (higher tiers): Options expand on Growth+.
• Custom CSS (higher tiers): Unlock custom CSS with their dev support on Growth.

Pricing

Free plan is available. Paid plans start at $25/mo (Basic) and that tier includes 500 monthly orders; Growth is listed at $99/mo.

9. Rise Gift Cards & Store Credit

Rise.ai approaches loyalty through store credit and gift cards, which many brands like because it’s real value customers can use on the next purchase instead of abstract points.

However, some users are unhappy about charges based on overall store sales rather than only gift card or credit activity, plus occasional localization constraints like translation limits.

Key Features

• Store Credit: Issue credit for loyalty rewards, refunds, or retention incentives.
• Gift Card Program: Advanced gift card options.
• Workflows: Automations and operational tools for credit.
• Usage-based pricing: Designed to scale with order volume.

Pricing

Starter plan is $19.99/mo and includes 100 monthly orders, then $0.20 per order above 100.

10. LoyaltyLion: Rewards & Loyalty

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LoyaltyLion is a premium option often used by high-growth brands that want deeper analytics and tighter lifecycle workflows. Users praise the platform’s flexibility and integration value once you’re beyond a basic points program.

The most common drawbacks in reviews are pricing pressure as you scale and a small number of reports about storefront performance impact tied to the SDK in certain setups.

Key Features

• Points Program + Money-off Vouchers: Core program mechanics.
• Customization + Branding: Strong on-site control.
• Analytics: Program performance insights.
• Onboarding and design support (paid tier): Includes loyalty page design on Classic.

Pricing

Free plan is listed with 400 monthly orders. Paid plans start at $199/mo (Classic) and include 1,000 orders, with custom quotes above that.

Another Way to Get More Engagement From Your Loyalty Program

Shopify loyalty apps handle points and tiers, but the real challenge is staying top-of-mind so customers actually come back and redeem rewards.

A full-featured mobile app helps by putting your loyalty program on the home screen, with push notifications that reach customers who have the app installed.

With MobiLoud, you turn your existing Shopify store into a native app, using your current site as the foundation and carrying over the design and optimizations you’ve already tested.

If a loyalty widget works on your mobile site, it will work the same way inside the app.

Once you have the app channel, you can complement email and SMS with push triggers like points balance reminders, tier upgrades, back-in-stock alerts, and abandoned cart recovery.

That’s often where brands see the biggest lift in repeat purchases and revenue per customer.

• Push Notifications: Reach customers directly with time-sensitive loyalty reminders and reward nudges.
• One-Tap Access: Customers can return to your store faster from their home screen.
• Exclusive App Rewards: Use Shopify rewards apps inside your mobile app to offer app-exclusive bonuses, driving downloads and retention together.‍

Ready to explore an app as a retention channel? Read this step-by-step guide on turning your Shopify store into a mobile app.

Final Thoughts

Building a loyalty program isn’t “set it and forget it.” You need the right tool and a plan to keep customers engaged so they actually earn and redeem rewards.

Whether you choose Joy for simplicity, Yotpo for advanced workflows, or Rise.ai for store credit, the goal is the same: make it easy and rewarding for customers to come back.

The most successful brands pair loyalty software with a channel strategy that keeps them top-of-mind.

If you want loyalty to be more than a hidden widget, a mobile app gives your program a dedicated place customers can return to again and again.

If you’re ready to level up retention, pick one of the apps above and consider how an app can amplify its impact. Check out our examples to see how other Shopify brands are using mobile apps to drive customer loyalty and retention.