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The 2025 BFCM App Playbook

Mobile apps are the best way to cut through the noise this BFCM and keep the momentum going. This Playbook shows how to win Black Friday and Cyber Monday with owned reach, higher-converting traffic, and lasting retention.
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How apps beat every channel on Black Friday

We analyzed live data from ecommerce and retail brands across fashion, wellness, beauty, and cosmetics.
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Mobile Traffic Dominates
55% of Black Friday and 57% of Cyber Monday US revenue in 2024 came from phones, about 70% globally.
Push Beats Crowded Channels
Push notifications bypass crowded inboxes and expensive paid ads, driving high-ROl sales.
Apps Convert and Retain Better
Brands see up to 7x higher conversion in apps, with 3-7x higher LTV from app users.
Cart Recovery That Moves The Needle
Abandoned cart pushes recover lost revenue on autopilot, with conversion rates as high as 22%.
Real Outcomes
MobiLoud-powered apps regularly drive 10x more revenue per user and 20-30% of brands' total revenue.

What's inside the playbook?

  • A simple 8-week plan to launch and prime your app for BFCM 2025, from install growth to push cadence and offer mapping.
  • High-impact campaign plays: app-only early access, bundles, timed drops, and flash sales with push.
  • Ready-to-use push templates for peak days, plus abandoned browse and cart flows.
  • On-site tactics to turn Black Friday traffic into app installs you can reach for free all year.
  • Post-BFCM retention plan to convert deal hunters into repeat customers.
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During BFCM, CAC spikes 2.5-3x, CPMs rise 58% and email volume jumps 28.5%. This playbook explains why mobile apps and push notifications are a competitive advantage, with an actionable plan to unlock the benefits for your brand.

What you can achieve with your app:
  • App users are far more loyal — 60% of first-time app buyers go on to make additional purchases
  • Ecommerce brands see mobile apps contribute 20–60% of online revenue, often from less than 15% of users
  • Push notifications drove up to $200K/month in recovered sales, with no discounts, ad spend, or extra work required
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About MobiLoud

MobiLoud turns your store into native iOS and Android apps in weeks. Keep your design, add push and cart recovery, and drive higher conversion and repeat revenue.
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