Best Alternatives to Yotpo for Email & SMS (Shopify-first)

Over the past two years, a lot of Shopify brands leaned on Yotpo for all-in-one retention – reviews, loyalty, email, and SMS.

That changed on August 5, 2025, when Yotpo announced it’s exiting Email and SMS to double down on its core Reviews & Loyalty products.

In practice, that means existing Yotpo Email/SMS users need to migrate their campaigns, automations, and subscriber data to a new platform before the end-of-2025 sunset.

This guide lays out your best options – whether you plan to keep Yotpo for Reviews/Loyalty and swap out only the messaging layer, or you want a fresh start with an all-in-one engagement stack. 

For each contender, we’ll cover strengths, drawbacks, pricing, key features, and what to watch for (deliverability, compliance, migration support, and Shopify depth).

You’ll also get quick migration tips so you can rebuild your core journeys (welcome, abandon, browse, post-purchase, winback) with minimal downtime.

How to use this article:

• If you want one roof for Email + SMS, jump to the All-in-One section (Klaviyo, Omnisend, Attentive, and more).
• If you prefer best-of-breed, check Email-only and SMS-only picks you can mix and match.
• If you’re expanding beyond inbox and text, take a look at adjacent direct channels like mobile push and WhatsApp.

Bottom line: there are a lot of strong choices out there. The rest of this piece helps you pick the one that fits your budget, channel mix, and team workflow, and gets you migrated before the lights go out on Yotpo’s Email/SMS. 

How to Choose Your Yotpo Email & SMS Replacement

Before you dive into platform comparisons, it helps to get clear on how you want your messaging stack to work and what matters most for your business.

The “right” tool isn’t just the one with the slickest UI. It’s the one that fits your budget, integrates seamlessly with your store, and can handle the kind of campaigns you run.

Decide on Your Stack Philosophy

You’ve got two main routes:

1. All-in-One (Email + SMS in the same platform)
   
   
   • One login, one billing relationship, one set of analytics.
   • Shared audience data for smoother segmentation and automation.
   • Easier to manage, but you might compromise on depth in one channel.
     
     
2. Best-of-Breed (Email tool + separate SMS tool)
   
   
   • Pick the strongest provider for each channel.
   • Often gives you more advanced channel-specific features.
   • More moving parts; requires solid integration between tools.

Key Criteria to Compare

• Shopify integration depth – Can it sync customers, orders, products, and segments in real time?
• Migration support – Will they help recreate your Yotpo flows, segments, and consent data?
• Deliverability & compliance – Does it have strong inbox placement tools, A2P 10DLC registration, and automated TCPA/CTIA compliance for SMS?
• Pricing transparency – Are email sends unlimited or capped? Is SMS charged per message or via credit bundles? Are carrier fees extra?
• Channel mix – Does it support push, WhatsApp, or reviews if those matter to your retention strategy?
• Reporting & attribution – Can you clearly track revenue and engagement across channels?

Migration Prep Checklist

Before switching, make sure to:

• Export all subscriber lists, segments, and consent data from Yotpo.
• Document your automations and flows, including timing and content.
• Save templates for emails, SMS, and opt-in forms.
• Audit your signup forms and popups – plan how they’ll connect to the new platform.
• Test deliverability and compliance before going live.

Once you know your stack approach and non-negotiables, you can weigh up the contenders without getting distracted by nice-to-have features you’ll never use.

Now let’s get into the best options on the table for you to consider.

All-in-One Platforms (Email + SMS for Ecommerce)

If you want to replace Yotpo Email and SMS with a single platform that handles both channels, these are the top options for Shopify brands.

All of them integrate directly with your store, offer automation across email and text, and are built with ecommerce in mind.

Klaviyo

Why it’s a good pick:

Klaviyo is the market leader for ecommerce marketing automation, offering Email, SMS, and even product reviews in one ecosystem. It’s trusted by thousands of Shopify brands for its deep integration, powerful segmentation, and predictive analytics.

Standout strengths

• Deep Shopify integration: Real-time sync of customers, orders, products, and custom events.
• Advanced targeting & segmentation: Use purchase history, on-site behavior, and predictive CLV/churn to personalize messages.
• Robust automation (“Flows”): Pre-built and custom journeys for welcomes, abandoned carts, winbacks, and more.
• Multi-channel support: Email, SMS, and push notifications from one place.
• Native reviews: Option to run reviews alongside messaging if you want to consolidate.

Things to keep in mind

• Pricing can climb quickly at larger list sizes (especially if SMS volume is high).
• Some advanced features (like predictive analytics) are only on higher tiers.

Pricing snapshot

• Email+SMS plans start with tiered monthly pricing based on contacts, plus SMS billed per send (credits vary by country).
• Pricing starts at $60/mo for 1001-1500 active users, giving you 15,000 Emails + 1,250 SMS/MMS credits per month

Best for: Brands that want best-in-class ecommerce automation and are happy to invest in the most feature-rich option.

Omnisend

Why it’s a top pick: 

Omnisend combines Email, SMS, and even web push notifications in a streamlined, cost-friendly package. It’s designed for ecommerce from the ground up and integrates seamlessly with Shopify.

Standout strengths

• Omnichannel automation: Coordinate email, SMS, and push from the same workflow.
• Generous SMS credits: Pro plans include monthly SMS credits equal to your plan price.
• Unlimited emails on Pro, making it predictable for high-volume senders.
• Pre-built ecommerce workflows for abandoned carts, order updates, product recommendations, and more.

Things to keep in mind

• Lacks some of Klaviyo’s predictive features and data-science capabilities.
• Smaller app ecosystem compared to Klaviyo.

Pricing snapshot

• Standard plan starts around $16/mo for smaller lists.
• SMS billed per message outside of included credits (rates vary by country).

Best for: Brands that want multi-channel automation at a more predictable cost, with enough power for most ecommerce use cases.

Attentive

Why it’s a top pick:

Attentive is an SMS powerhouse that has added email capabilities. It is Yotpo’s official migration partner for Email/SMS. If SMS drives a big chunk of your revenue, Attentive offers deep expertise and white-glove migration.

Standout strengths

• SMS leadership: Conversational text messaging, compliance tools, and mobile-first campaign design.
• Migration support: Official partner for Yotpo Email/SMS transitions – it can recreate your flows, lists, and opt-in processes.
• Expanding email capabilities for a single-vendor setup.

Things to keep in mind

• Pricing is sales-led (no public tiers), so you’ll need to request a quote.
• Email side is newer, and less mature than Klaviyo or Omnisend’s offering.

Best for: Brands where SMS is the primary driver and migration speed/accuracy is critical.

Privy

Why it’s a top pick:

Built for Shopify from day one, Privy combines Email, SMS, and powerful list-growth tools (popups, banners, spin-to-win) in a beginner-friendly interface.

Since being acquired by Attentive, it’s gained access to more advanced SMS capabilities while keeping its SMB-friendly focus.

Standout strengths

• All-in-one for small teams: Onsite popups, email, SMS, and cart recovery without needing extra plugins.
• Unlimited email sends on all paid tiers.
• Starter SMS credits included on SMS plans.
• Easy to set up and launch. Ideal if you don’t have a dedicated marketing ops person.

Things to keep in mind

• Not as feature-rich for advanced automation or segmentation compared to Klaviyo or Omnisend.
• Better suited for smaller lists and simpler workflows.

Pricing snapshot

• Email plans from $30/mo.
• Email + SMS plans from $45/mo, with SMS billed per message after included credits.

Best for: Small-to-midsize Shopify brands that want one tool to capture leads and send campaigns quickly without a steep learning curve.

OneSignal

Why it’s a top pick:

Known for push notifications (mobile & web), OneSignal has expanded into Email, SMS, and in-app messaging, giving you a true multi-channel engagement platform. It’s not Shopify-exclusive, but it does integrate with Shopify for push campaigns.

Standout strengths

• Full channel mix: Mobile push, web push, in-app messages, email, and SMS.
• Strong mobile focus: Perfect for brands with a mobile app (or planning one).
• Developer-friendly APIs for custom triggers and targeting.
• Free tier available for small-scale push campaigns.

Things to keep in mind

• Email/SMS side isn’t as ecommerce-specific (fewer pre-built Shopify automations).
• May require more setup work than Shopify-native tools.

Best for: Brands that prioritize push and want to layer in email and SMS as part of a broader engagement strategy (keeping all their marketing & comms under one roof).

PushOwl/Brevo

Why it’s a top pick: 

Originally a web push platform for Shopify, PushOwl is now part of Brevo (formerly Sendinblue), which means you can access Email, SMS, and other channels in one connected stack.

Standout strengths

• Native Shopify integration for push notifications (abandoned carts, back-in-stock alerts).
• Brevo’s full marketing suite includes email, SMS, live chat, and CRM features.
• Affordable starting tiers.

Things to keep in mind

• PushOwl itself is push-first; email/SMS features come from the Brevo side.
• Feature depth in email/SMS may lag behind Klaviyo or Omnisend.

Best for: Brands that want web push as a core channel and are okay with more basic email/SMS features.

Firepush

Why it’s a top pick:‍

Firepush bundles SMS, email, and web push for store owners who want a lightweight, cost-effective solution to recover carts and send promos.

Standout strengths

• Simple, affordable pricing.
• Combines three channels in one dashboard.
• Good for quick setup of abandoned cart and promotional campaigns.

Things to keep in mind

• Limited advanced automation compared to bigger players.
• Best for smaller stores or as a complement to another ESP.

Best for: Shopify brands that want a budget-friendly multi-channel cart recovery tool.

ActiveCampaign

Why it’s a top pick:

A mature email marketing + CRM platform with advanced automation capabilities, plus add-ons for SMS and WhatsApp. While not Shopify-exclusive, it integrates well and is flexible for multi-channel campaigns.

Standout strengths

• Advanced automation builder that can handle complex, multi-step journeys.
• CRM features for managing leads and customers in one place.
• SMS add-on and WhatsApp support for reaching customers beyond email.

Things to keep in mind

• SMS/WhatsApp aren’t fully native – require separate setup and billing.
• Interface can feel heavy for simple ecommerce needs.

Best for: Brands that need sophisticated automation and CRM features, and are okay managing SMS/WhatsApp as add-ons.

Email-Only Platforms (Pair With an SMS Tool)

If you’d rather go best-of-breed – picking the strongest email platform and pairing it with a dedicated SMS provider – these are the top email-first tools Shopify brands should consider. 

This route often gives you more advanced channel-specific features and lets you change one piece of your stack without touching the other.

Mailchimp

Why it’s a top pick:

One of the original names in email marketing, Mailchimp has evolved with ecommerce in mind, adding a Shopify app, automation features, and even an SMS add-on. It’s widely known, relatively easy to use, and has plenty of integrations.

Standout strengths

• Familiar interface and simple setup for beginners.
• Large library of templates and pre-built automations.
• Affordable entry pricing.

Things to keep in mind

• Not as ecommerce-specialized as Klaviyo or Omnisend. Some deeper integrations or data triggers may be missing.
• Automation builder is less flexible compared to modern ecommerce ESPs.

Pricing snapshot

• Essentials from $13/mo, Standard from $20/mo (price scales with contacts).

Best for: Smaller brands or those already familiar with Mailchimp who want simple, affordable email and are okay with lighter ecommerce automation.

MailerLite

Why it’s a top pick:

Budget-friendly, lightweight, and clean-looking, MailerLite is popular among small businesses and creators. With the Shopify integration, it can run basic ecommerce campaigns and automations.

Standout strengths

• Very affordable for small lists; generous free tier available.
• Intuitive drag-and-drop editor and clean UI.
• Basic automations and segmentation for ecommerce.
• Can connect to SMS tools like Postscript or TxtCart via integrations.

Things to keep in mind

• Limited advanced ecommerce triggers and analytics.
• Fewer native Shopify-specific workflows.

Best for: Newer or smaller Shopify stores that want a simple, low-cost email platform to pair with a more advanced SMS tool.

Drip

Why it’s a top pick:

Ecommerce-focused ESP with a modern automation builder, strong Shopify integration, and a focus on segmentation and personalization. Designed to be a growth driver for DTC brands.

Standout strengths

• Visual workflow builder for complex automations.
• Built-in product recommendation features and revenue reporting.
• Strong Shopify sync. Products, orders, and customers update in real time.
• Works well paired with SMS-only providers like Postscript.

Things to keep in mind

• No native SMS; requires an integration for text messaging.
• Smaller ecosystem than Klaviyo’s.

Pricing snapshot

• Starts from $39/mo for up to 2,500 contacts.

Best for: Brands that want modern, ecommerce-centric email automation but prefer to keep SMS separate.

SMS-Only Platforms (Pair With Your Email Tool)

If SMS is a big part of your retention and revenue strategy, you might want a specialist SMS platform to pair with your preferred email tool.

This gives you deeper text-specific features, like conversational messaging, advanced compliance tools, and carrier registration, than most all-in-one platforms offer.

Postscript

Why it’s a top pick:

Built exclusively for Shopify, Postscript is one of the most established SMS platforms in ecommerce. It offers advanced automations, deep Shopify data sync, and strong compliance support.

Standout strengths

• Shopify-first: Real-time sync of customers, orders, and product data for hyper-targeted texts.
• Automation library: Pre-built flows for abandoned carts, winbacks, shipping updates, and more.
• Compliance baked in: TCPA, CTIA, and A2P 10DLC registration tools.
• Segmentation power: Filter audiences by behavior, purchase history, and custom tags.

Things to keep in mind

• SMS-only; no email or push.
• Pricing is usage-based; costs can rise quickly with large volumes.

Pricing snapshot

• Paid plans start around $100/mo, plus per-message fees depending on country.

Best for: Shopify brands that want SMS to be a major revenue driver and are happy to run email separately in another platform.

TxtCart

Why it’s a top pick: 

TxtCart focuses on conversational SMS; blending AI and live agents to recover carts, answer questions, and send offers. It’s a good fit for brands that want more than just one-way promos.

Standout strengths

• AI-assisted, human-like conversations to engage customers in real time.
• Cart recovery flows that re-engage abandoned checkouts.
• Integrates with Shopify to pull customer and product info.
• Transparent per-SMS and per-MMS rates.

Things to keep in mind

• Smaller provider; fewer pre-built integrations than larger SMS platforms.
• Not designed for high-volume broadcast SMS; better for personalized flows.

Pricing snapshot

• Starter plan: $29/mo + performance-based fee, plus SMS/MMS rates.
• Pricing scales with usage and level of AI/live agent support.

Best for: Brands prioritizing two-way, conversational SMS for higher engagement and cart recovery.

Twilio

Why it’s a top pick:

Twilio isn’t a plug-and-play Shopify app. It’s an API-based messaging platform. For brands with development resources, it offers maximum flexibility and some of the lowest raw SMS rates.

Standout strengths

• Highly customizable. You can build exactly the flows and triggers you need.
• Supports SMS, MMS, WhatsApp, and more through one API.
• Scales globally with transparent per-message rates.

Things to keep in mind

• Requires developer time to set up and maintain.
• No pre-built Shopify workflows or templates. Everything must be built from scratch.
• You’ll need a front-end tool or custom code for opt-ins and compliance management.

Pricing snapshot

• US SMS starts around $0.0079 per message, with rates varying by country.

Best for: Larger or more technical teams that want total control over SMS and have the resources to build their own integrations.

Alternative Direct Marketing Channels for Shopify Brands

Email and SMS are still the backbone of owned marketing. But they’re not the only direct channels worth building.

Many brands are layering in native push notifications, WhatsApp, and even direct mail to diversify how they reach customers, improve deliverability, and boost retention.

Here are three powerful complements to your email/SMS stack.

MobiLoud (Mobile Apps & Push Notifications)

What it is:

MobiLoud converts your Shopify store into fully native iOS and Android apps, giving you the ability to send mobile push notifications – a direct, high-visibility channel with higher open rates than email or SMS.

Standout strengths

• Instant sync: Your app mirrors your website in real time. No duplicate inventory or content management.
• Push-ready: Built-in integration with push platforms OneSignal and Klaviyo for promotional and transactional notifications.
• Full compatibility: Works seamlessly with your existing reviews, loyalty, email capture, and checkout tools.
• Retention boost: Apps make repeat purchasing faster, especially for loyal customers.

Things to keep in mind

• Doesn’t replace email and SMS – but a mobile app with native push notifications is the perfect complement to your existing marketing channels.

Best for: Brands with strong repeat purchase potential that want to own a permanent place on customers’ phones and add push to their retention mix.

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Want to see what's possible with MobiLoud? Get a free preview of your app now.

Coco (AI WhatsApp Marketing)

What it is:

A Shopify app for WhatsApp-based marketing, cart recovery, and customer engagement, powered by AI in 96 languages. Ideal for brands with audiences in WhatsApp-dominant regions (Europe, Latin America, parts of Asia).

Standout strengths

• AI sales assistant for two-way conversations, product recommendations, and upsells.
• Automations for abandoned carts, welcome sequences, discounts, and bulk broadcasts.
• List growth tools like pop-ups and chat widgets to collect WhatsApp opt-ins.
• Global-ready with multilingual support.

Things to keep in mind

• WhatsApp-only. Designed to complement, not replace, email/SMS.
• Conversation-based pricing can add up with high engagement.

Pricing snapshot

• Starter: $59/mo, Pro: $159/mo (both include credits; conversation charges apply).

Best for: Brands targeting WhatsApp-heavy markets or wanting a conversational commerce channel alongside email/SMS.

PostPilot (Direct Mail Automation)

What it is:

A direct mail platform for Shopify that works like Klaviyo. But instead of emails, it sends physical postcards to targeted customer segments.

Standout strengths

• Deep Shopify integration for automated triggers (e.g., lapsed customer winback, VIP thank-you cards).
• High visibility: Postcards get seen in a way emails and SMS might not.
• Easy creative: Drag-and-drop postcard templates or upload your own designs.
• Trackable ROI: Use coupon codes or QR links to attribute sales.

Things to keep in mind

• Best used for high-value customer segments due to cost per send.
• Creative turnaround is fast, but not as instant as digital channels.

Pricing snapshot

• Starts at around $0.50 per postcard, including printing and postage.

Best for: Brands wanting a tangible, memorable touchpoint to boost loyalty and stand out from digital inbox noise.

Recommended Direct Marketing Stacks

There’s no single “best” replacement for Yotpo Email & SMS. It depends on your budget, channel priorities, and how your team likes to work.

Here’s a quick cheat sheet to help you match the right stack to your situation.

Most Shopify Stores (Balanced Approach)

• Pick: Klaviyo (Email + SMS + Push)
• Why: Best-in-class ecommerce automation, deep Shopify integration, predictive analytics, and the option to run reviews in the same ecosystem.
• Pair with: MobiLoud, for native mobile push notifications.

Value-Driven Omnichannel

• Pick: Omnisend Pro (Email + SMS + Web Push)
• Why: Predictable cost structure, unlimited emails on Pro, and monthly SMS credits included.
• Pair with: Reviews tool like Okendo or Stamped if you want UGC without switching stacks.

SMS-Led Growth

• Pick: Attentive (SMS + Email)
• Why: SMS-first platform with mobile-optimized design, official Yotpo migration partner, and strong compliance features.
• Pair with: A separate reviews/loyalty platform if you’re leaving Yotpo entirely.

Best-of-Breed Power Users

• Pick: Klaviyo (Email) + Postscript or TxtCart (SMS)
• Why: Deepest channel specialization, maximum control over features, and the ability to swap providers without disrupting your whole stack.
• Pair with: MobiLoud for push, Coco for WhatsApp, PostPilot for direct mail.

Mobile & Push Priority

• Pick: MobiLoud (Mobile Apps & Push) + Your ESP/SMS of choice
• Why: Keeps your store synced to an app with instant push notifications, increasing repeat purchase rates and engagement.
• Pair with: Klaviyo, Omnisend, or Attentive depending on your email/SMS needs.

Bottom Line Recommendation

There are many amazing ESP and SMS tools out there to choose from. You can’t go too far wrong with any of them. 

We recommend checking out Klaviyo, Omnisend and Attentive first. If these don’t fit, consider branching out into alternatives, whether they’re cheaper alternatives or email-first/SMS-first.

Additionally, any brand with a solid amount of repeat customers needs a mobile app. 

Apps give you the option to send native push notifications, as well as providing a home for your VIP customers (which converts up to 7x higher, and drives 3.5–7x more revenue per user, with 10–50% higher AOVs).

MobiLoud is the best way to launch your mobile app. It fully converts your website, requiring minimal work to set up and maintain. Within a few weeks, you’ll be live in the app stores, unlocking powerful push notifications alongside your email & SMS marketing.

If you’re already making the switch from Yotpo to another email + SMS provider, take this opportunity to round out your direct marketing stack with an app + push notifications. Get a free preview now to see what’s possible.