Our guides and tips to launch and promote mobile apps effectively
App Store Keyword Optimization is an important step in ensuring that people can find your app listing the Google Play and Apple App Stores. You need to pick the right keywords, put them in the right places,…
People spend just 7 seconds deciding if they’re going to download an app or not. High quality App Store Screenshots are crucial to building initial trust, and to selling the benefits of your app to a potential user….
There are over 2.6 million Android apps in the Google Play store and over 2 million apps in Apple’s App Store, used by approximately 3 billion smartphone users worldwide, which these figures growing every year. These are…
With over 2 million apps now in the iOS app store, entering such a crowded market is not an easy feat. Every day, more and more mobile apps are being built and published. If you can successfully…
Anyone with a keen interest in SEO will tell you the importance of your App Store ranking. With approximately 63% of users finding an app through general browsing in the App Store, this is important stuff. A…
A higher App Store ranking for your chosen keywords makes it far easier for people to find you. If more people can find you, more people will download your app, right? But how do you make that…
So you’ve had this great idea and you’ve had an app put together… and you’re still not a millionaire? Given the hype, you’d be forgiven for thinking this. The term ‘gold rush’ has probably been applied more…
One of the fundamental problems facing app developers is to make sure people know their app exists; after all, no awareness, no downloads. This raises a significant question: How do you build this awareness? Well, if you’re…
You’ve got your app name and mobile app icon sorted. Your potential user was interested enough to open your app’s page, now it’s time to convince and convert that opportunity in a download. That’s what your app store…
When you launch an app, your app icon design is vital. The first thing a user will see on your App Store page is your mobile app icon. If this doesn’t capture attention, people won’t even bother…
Writing an app press release has two main purposes: it takes some of the work out of reporting on the release of your app (which news sites will love because it makes their lives easier) and allows…
There isn’t a single developer who’d turn down the chance to have their app featured in the App Store. With all the extra exposure you generate, being featured can launch a developer’s career in an instant. Of…
Think that your hard work is over now that you’ve finally finished developing your mobile app? Think again. If you want to your app to perform well you’re going to have to spend time actively promoting it…
You only get one chance to make a first impression. Whilst users get some idea of what your app is about from your description and screenshots in the App Store, where does their first impression of the…
Your app is created, and you’re waiting for the downloads to start. But, you aren’t seeing much activity, and there has only been a few downloads, with no clear sign that it’ll pick up. You may have…
What is it that makes some apps so successful, whilst others fall flat on their face? In most cases, the difference is a strong launch strategy, built around reviews from well-respected journalists and bloggers in your field….
Driving traffic to your app from your mobile site is the smartest way to gain new app users and retain mobile visitors. To get these people to down load your app, you can use smart app banners….
Are you looking for a great way to generate buzz prior to launch? How about to market an already launched app? Either way, you’ll want a dedicated page to show the world what your app can do:…
