The future is mobile commerce. With smartphones becoming an integral part of our daily lives, it's no wonder that the number of people shopping on their mobile devices is growing rapidly. And if you're not already taking advantage of this trend, you're missing out on a huge opportunity to increase your reach, conversions, and revenue.
That's why in 2023, it's critical to turn your Salesforce Commerce Cloud store into a mobile app. With a mobile app, you can tap into this growing market and reach even more customers, wherever they are. And the benefits don't stop there.
Keep reading to discover why turning your Commerce Cloud store into a mobile app is essential for success in 2023 and beyond.
More than 72% of the total ecommerce market share is dominated by mobile, showing a significant rise from just above 52% within five years.
This trend is consistent with the pattern of mobile internet usage, which tips heavier each year in favor of mobile. Mobile now dominates internet traffic market share, with approximately 60% market share worldwide. On top of that, 15% of Americans today only access the internet via their mobile devices, making them smartphone-only users. Customers who are not just mobile-first, but mobile-only, are the future of ecommerce.
Optimizing your Salesforce Commerce Cloud site for mobile is a good start, but it is not sufficient. Apps offer an improved user experience on mobile, resulting in better conversion rates, a higher average order value, and more products viewed per session.
Further data indicates that ecommerce mobile app users are twice as likely to return to the store within 30 days compared to those on mobile browsers.
Another advantage of apps is the ability to use mobile push notifications, which have an average of 20% open rates and 28% click-through rates. Apps are also a great tool for nurturing loyal, repeat customers.
Perhaps you do not need to convert your Salesforce Commerce Cloud store into a mobile app, but such an app can provide significant benefits to your business.
Publishing a mobile app directly from Salesforce Commerce Cloud is not possible, as it's primarily meant for webstores. However, there are options you can explore to create a mobile app using Salesforce Commerce Cloud:
With Salesforce Commerce Cloud, you have several methods to turn your store into an app. However, hiring developers to build native apps is not recommended for most store owners.
The main reason for this is the cost. Building a native app can cost anywhere from $20,000 to $150,000 for just one operating system. You'll need to multiply that cost by two to launch apps for both Android and iOS, which is recommended.
Moreover, app development is time-consuming, complicated, and expensive. It becomes even more costly when your developers need to build an API and connect the back end of your apps to your Salesforce Commerce Cloud store.
Considering the budget required to build and maintain an app, it's likely that it's not feasible for you at this time.
Most people don't realize the ongoing costs that come with creating an app. You need to keep it up-to-date with OS updates, Salesforce Commerce Cloud updates, bug fixes, new features, and enhancements, which can cost at least 15-20% of your initial investment each year.
In fact, these costs can add up to more than a million dollars per year, as David Cost from Rainbow Apparel found out when they were launching their apps.
"If we had unlimited time and money, we would probably go for a custom native app, but that is half a million to a million a year to maintain."
Assuming you spent $100,000 to build apps for both mobile platforms, it would cost you $15,000 a year to maintain and update them conservatively. That's too much for most store owners to bear. Also, managing multiple platforms can be a real headache, as it triples your workload and adds unnecessary complexity to your workflow whenever you want to make changes to your site.
The best solution is to transform your Salesforce Commerce Cloud store into an app using a Salesforce Commerce Cloud mobile app builder.
With a Salesforce Commerce Cloud mobile app builder, your current Salesforce Commerce Cloud website can be transformed into a mobile app that users can download and install on their mobile devices, giving them an experience similar to that of a native app.
The greatest mobile app builders provide a mobile app that offers 90-95% of what you get with a native app, but with lower costs and fewer complications. However, it's crucial to keep in mind that not all options on the market are suitable for creating high-traffic, professional mobile apps that represent your brand effectively.
Big brands like Nike, Target, and Zara often have the means to create their own native shopping apps from scratch. Unfortunately, smaller businesses and individuals don't have the same resources.
But don't worry! There's a solution that's both affordable and quick. MobiLoud is the perfect option for building an app, and it's easy to maintain on an ongoing basis.
Here's how it works, step-by-step:
You have two options to get started:
Regardless of which option you choose, you'll find that 90% of the work to create your app is already completed if your site is optimized for mobile.
If you need help with mobile optimization, please let us know. This is a critical step in making the entire process as smooth as possible.
When you're prepared to begin building, join MobiLoud . All our packages come with a 60-day money back guarantee and no long-term commitment is required.
Our team will collaborate with you to configure and design your app. Keep in mind that much of the work is already done. You don't have to create a new UI from scratch, just a few modifications to make it appear and function like a native app.
Once you're satisfied, we'll begin constructing your mobile app. We handle all technical aspects, so you don't need to write code or comprehend coding.
If you'd prefer our team to oversee the entire process, from start to finish, we can do that as well. Our full-service package includes everything necessary to configure, design, and publish your app, allowing you to be completely hands-off.
After building your app, it's time to prepare for its launch to the public. A launch plan is crucial to draw people to download your app.
We offer various resources for app store descriptions, launch announcements for your website and email list, press releases, and other materials. Furthermore, you can enable extra features without any additional charges, such as smart app banners and exclusive app discounts to encourage current customers to make purchases through the app.
Finally, we'll launch your apps to the Apple App Store and Google Play Store.
The submission process for these app stores is notoriously difficult, particularly for first-time app owners and developers. However, we’ve been through the process thousands of times, and know it inside and out.
Our team takes care of the app submission process with Apple and Google. We have a 100% app approval guarantee and will handle multiple submissions if needed and recommending and implement any necessary changes as needed. You don’t have to lift a finger
Once your listings are live, you can officially start getting downloads, and enjoying all the benefits of having your own Salesforce Commerce Cloud mobile app.
The mobile era is here, and if you're not earning most of your revenue from mobile users yet, you will soon. Simply having a mobile-optimized online store may not be enough to capture all the revenue potential from your mobile users. It's imperative that you offer your own branded app.
Transforming your Salesforce Commerce Cloud store into a mobile app is now easier than ever, as long as you choose the right method. MobiLoud's app builder makes it accessible and simple without having to pay tens (or hundreds) of thousands of dollars on mobile developers.
Discover some of the principal benefits of using MobiLoud's ecommerce app builder:
This app builder is simple and doesn't require any coding skills, allowing you to release your shopping apps and join the leading brands in the app stores.
Don't hesitate to contact us to find out more about how we can assist you in launching an app for your Salesforce Commerce Cloud store. Get a free, bespoke demo and one of our app professionals will guide you through the whole procedure.