What PrestaShop merchants actually need to know
An app channel for PrestaShop merchants, without the storefront rebuild
The question is not whether a mobile app makes sense for your PrestaShop store. It is how to launch one without rebuilding the storefront you have already invested in.
Push reaches customers where email and search cannot
Email open rates have fallen for years, and the promotions folder eats a large share of what does get delivered. SMS works but carries TCPA-style compliance overhead, costs that scale with volume, and a customer-experience cap before opt-outs climb. The retention-channel ceiling for ecommerce brands is well below where it used to be.
Mobile apps change the shape of the channel. An icon on the home screen, persistent login, push notifications direct to the lock screen, and the install itself as a signal of your best customers. Push reaches the customer where email and SMS cannot, and app users are already opted in by definition.
Across the ecommerce category, app users convert at up to 7x mobile web rates, spend 10-50% more per order, and deliver roughly 3x the lifetime value. MobiLoud customers show the same pattern: Pharmazone accounts for 63% of online revenue through the app, with abandoned cart push converting at 22%. Sleefs ships 3x revenue per user and 30% higher AOV. XCVI drives 4.8x revenue per app user against the same brand's mobile web.
Every other path rebuilds your storefront from scratch
The other routes to a PrestaShop mobile app all ask the same thing: rebuild your storefront in a separate codebase. Custom native (Swift, Kotlin, React Native) means replicating every PrestaShop module, every theme override, every hook customization, every multi-store configuration, and every language pack your team has wired in, in a different language and on a different release cycle. The team then carries the duplicated work going forward: every module install, every theme tweak, every product change ships twice.
The cost is real (custom-native costs $500K-$1M+/year fully loaded), but the deeper problem is the duplication itself. You are not paying for a mobile app; you are paying to maintain a second version of your storefront, separate from the first one.
Your stack handles the commerce. Our team does the native engineering
MobiLoud is the combination of a native platform and a service team. The platform bridges your live PrestaShop store to an iOS and Android app and brings the features a native app needs built in: push notifications via OneSignal or Klaviyo, deep links into any product or category, persistent login, native navigation, smart banners, in-app payments, and analytics tied into GA4, Firebase, or Triple Whale. The native integrations you would otherwise build once-per-app are built into the platform once.
Together, your existing PrestaShop store plus our platform is a custom mobile app experience, built on the storefront you already operate. Every module, theme override, hook customization, multi-store configuration, and language pack that ships on the site shows up in the app automatically.
Your PrestaShop team builds for the app the way they build for the store: PHP, Smarty templates, hooks, modules, all on the release cycle they already have. Our team guides on the app-specific patterns and applies direct customizations to the app experience when something needs to look or behave differently in the app. The native SDK integrations that come up infrequently (custom payments, native analytics) we handle from our side, and we manage the iOS and Android operational track: builds and submissions under your developer accounts, OS update cycles, certificate renewals, and store policy.
"MobiLoud keeps this whole thing simple and streamlined. No more juggling two different platforms."
Eric Lowe, Director of Ecommerce at XCVI, on keeping an ecommerce mobile app on the same stack as the web store.
After launch is where the channel actually compounds
We are focused on the results we see PrestaShop customers achieve regularly. The launch playbook is where we start: install prompts on your site, smart banners on mobile web, QR codes, email announcements to your existing customer base, and an app-user incentive to drive the first wave of installs. The push strategy gets built into the integration we set up (abandoned cart, back-in-stock, drops, promotional campaigns), all sent directly from your existing Klaviyo or OneSignal account.
On Enterprise, the work does not stop at setup. Your customer success manager holds monthly performance checkpoints against peer PrestaShop merchants in your category, builds analytics dashboards on the app channel, reviews what is working in the category, and proposes what to try next. The push strategy gets refined as the channel grows.
MobiLoud has published 2,000+ apps since 2013. The results above are not exceptional. They are what the channel delivers when it is launched and managed properly. The fastest way to know whether it works for your business is the free preview: we build a working version of your PrestaShop mobile app from your live store in roughly 5 to 7 working days, so you can see exactly how it looks and feels before you commit to anything.