Over 300,000 merchants use PrestaShop to power their online store.
Every single one has the potential to scale their business, reach new customers and make more revenue, with their own PrestaShop mobile app.
The barrier of entry to mobile apps today is lower than you’d think.
Building a mobile app can be a long, expensive and tiresome process. But there are also tools on the market that allow you to skip this process and go live with your own professional, fully-functional apps for Android and iOS for a minimal investment in time and money.
Keep reading to learn how to convert your PrestaShop site to mobile apps right now, with MobiLoud's help.
Three Ways to Build a PrestaShop Mobile App
There are three options available to you as a PrestaShop store owner to build and launch your own mobile app.
You could go all out to hire a team of developers to code custom apps for you, built from the ground up, and connect these apps to your web store.
Alternatively, you could go the no-code route and create your app with a PrestaShop app builder.
Neither or these options are ideal. One is too expensive, the other is too limiting.
The ideal solution is to convert your PrestaShop site into an app with MobiLoud.
To help you understand and make an informed decision, we'll give you a summary of how each option works, and their pros and cons.
Let's start with building native apps for your PrestaShop store.
Native Development
Building a native app from scratch is a long, expensive, and complicated project - and not recommended for most PrestaShop store owners.
Assuming you don't have a team of mobile app developers in-house, you'll need to go out and hire developers, or contract the job out to an agency.
The developers will build native apps using mobile languages and frameworks like Swift, Java, Kotlin, React Native and Flutter, and link these apps with an API to your web store.
Mobile development isn't easy, and they'd essentially have to rebuild your website in the apps, redoing all the work you've done to build a user-friendly and high-converting website.
The end cost will be $50,000 minimum, and could easily run into the six figures, over the course of six months to a year.
And that’s not the end. You’ll still need to do updates, maintenance and tweaks to your app, which will run up significant ongoing costs.
Unless you need full customization over every single pixel of your mobile app - and unless you’re Amazon or Walmart, you probably don’t - it just doesn’t make sense to build from scratch.
PrestaShop App Builders
A cheaper, simpler option is to use a no-code PrestaShop app builder.
PrestaShop app builders let you create a mobile app for your store without coding, using pre-built templates and a drag-and-drop builder.
These tools are convenient for beginners, and let you create an app for a very low cost, in a much shorter time than native development.
However, they also come with limits.
There's only so much you can do to make your app stand out.
You won't be able to recreate all the features of your website in the app, leaving your app as a weak reflection of your website.
If you're looking to build a very simple app on a low budget, PrestaShop app builders can be a good choice.
But for serious businesses, these tools don't offer enough.
Convert Your Existing PrestaShop Site to a Mobile App with MobiLoud
MobiLoud converts your PrestaShop site into mobile apps, without the expense of native development or the limits of app builders.
MobiLoud fully recreates your PrestaShop experience in mobile apps for Android and iOS - including your existing themes, plugins, checkouts, products, collections, and any other custom functionality that your site relies on.
This is all you really need from a mobile app. It's unlikely that you'd need any brand new functionality built for your app, that's not on your website already.
That's what our approach gives you - reusing your mobile website experience to create an app experience that is just as good (or realistically, better).
With MobiLoud, your apps are fully synced with your website. When you make changes to your website, these changes reflect on your site as well. Orders, logins, products, collections, and everything else is shared across your apps and your website.
Our team takes care of the whole process, from building and testing the apps, to submitting them to the app stores. You just need to configure the elements you want as part of your apps, do your own testing and sign off on the final build.
We also stay with you to provide ongoing maintenance, updates, and any changes you need to your app in the future.
We save you hundreds of thousands on the initial build, months of development time, and hundreds of thousands in ongoing maintenance, for an app that delivers 95% of what a custom native app would.
Ready to learn more? Get a free consultation and get a look at how we'll convert your PrestaShop site into an app.
How to Build Your PrestaShop Mobile App
If you start now, you could have your own eCommerce mobile apps live and ready to be downloaded in a matter of just a couple of weeks.
It really is that easy, and at a fraction of the cost of building custom apps from scratch.
Here’s how to get started with MobiLoud.
1. Optimize Your Site for Mobile
First you’ll need to ensure your site is optimized and responsive for mobile devices.
Your apps are essentially going to show your website as it would appear in mobile web browsers, with just a few added elements, and the browser tabs removed. So if you don't have a responsive website that looks and works well for smartphone users, do that now.
Most site owners will be able to skip this step, because it’s likely something you’ve already done. Mobile optimization today is not a “nice to have”, it’s a "must-have".
If you're not happy with the mobile version of your site, fix this before moving on to creating your app.
2. Get a Free Consultation
To get the ball rolling, get on a call with us.
This call will help us understand your goals and any unique needs or desires you have from your app, and help you understand the process, and ensure you're comfortable that MobiLoud is the right option for you.
We'll also show you a free preview of your site as an app, to get an idea of what the final product could look like.
3. Choose Your Plan
Choose the right MobiLoud subscription plan for your needs.
Our subscriptions require no long-term commitments, with a low upfront cost, making the decision to build an app risk-free.
Your subscription enables you to receive full support, including updates and maintenance for your app after launch, at a fraction of what it would cost to keep mobile app developers on staff.
4. Hand Off to Our Team
Now you can hand off the project to our team to do all the heavy lifting.
We'll code the backend of your apps, along with all the minor touches and tweaks that make your mobile apps look and feel 100% native.
This includes a native tab menu and navigation and mobile UI elements such as progress indicators, back button behavior, loading animations and spinners.
We also enable push notifications in your app. Push is a powerful communication channel to use to reach out to your app users, boost engagement, and get people opening your app more often.
You can, of course, change how your push notifications work later.
You can send unlimited push notifications once your app is live, as well as setting up personalized workflows with our push notification partner, OneSignal.
“Push notifications are the cheapest and most powerful communication channel we have. We find that users who prefer to interact via an app are more loyal, buy from us more often and spend more time with our content.”
- David Cost, Rainbow Shops
5. Test the Initial Version of Your App
In approximately two weeks, your apps should be ready for testing.
Download the app onto your own devices, and play around to see how they look, act and feel. If you have any change requests or things you want to add, you can do so at this point before sending your apps out for the world to see.
6. Finish Up and Launch
Finally, it’s time to publish your apps, and make them available in the app stores. All in all, steps one to seven might take less than a month, which is significantly faster than if you were to build an app from scratch.
We also take care of the notoriously difficult process of submitting your apps to the Apple App Store and Google Play, ensuring your app store listings get approved with a minimum of fuss.
Post-Launch
We don’t stop once the final product is shipped. MobiLoud is a service, and our team remains on hand if you need any changes, due to customer feedback, OS updates, or anything else.
Multiple happy MobiLoud customers remark about how great the service element of MobiLoud is.
"The team at MobiLoud held my hand along the way; everything from App Notifications, Analytics and registering with Apple/Google. With MobiLoud’s assistance, we feel super comfortable in this new realm."
- Nick Barbarise, Director of IT at John Varvatos
This is the real difference to hiring contractors or putting something together with a no-code app builder, for example.
It frees up your headspace and energy to continue focusing on product and marketing, and other tasks that grow your revenue.
Ready to launch your own mobile app? Get a free consultation and start the process now.
Advantages of Mobile Apps vs Mobile Websites
Sure, your site needs to be responsive and optimized for mobile. If your site doesn’t work well on mobile, you need to fix that yesterday.
But if you really want to offer the best user experience on mobile, you need an app.
Apps are cleaner, easier to use, and have higher engagement than mobile websites.
78% of people would rather shop on a mobile app than a mobile website. And conversion rates on mobile shopping apps is 1.5 times that of mobile websites.
The big reason for this is the improved user experience, which makes people want to spend more time in apps than on mobile websites. There are a few other big benefits of apps vs mobile websites as well, which is why building a shopping app can be such a big boost for your business.
Here’s a quick breakdown.
The App Experience
People spend 90% of their time online, on their mobile devices, in apps. That’s because the app experience is just better than you get with a mobile website.
Apps are faster to load, and take fewer actions to get where you want to go. To get into a site on the browser, you need to open the browser, go to the address bar, type in the website, wait for it to load… and then you might also need to log in.
With an app, just one tap and you’re in. You might even be able to use it without an internet connection.
Once you’re in, it’s easier to navigate, with a layout, design, menus, etc all designed specifically for mobile.
This improved user experience means people are going to spend more time in your app. As a result, they’ll almost certainly spend more money, and come back more often, which is obviously a huge win for you.
Keeping Customers Engaged with Push Notifications
Apps also give you the use of features that help keep customers engaged, and increase their total spend in your store.
How are you communicating with your customers now? Email? Social media?
Push notifications are a much more effective communication channel. They let you send messages straight to your user’s mobile device, skipping the inbox, skipping any other apps and the social media algorithms.
Push notifications also make it easy for the user to take action. Just one tap and they’re into your app.
They’re great for announcing promotions, giving order updates, or simply to deliver helpful tips or pieces of content that keep your customers engaged with your brand.
Getting Your Shop in the App Stores
Launching your own app also gives you access to the Apple App Store and Google Play Store.
This can be huge for your brand. It gives you another acquisition channel, for one thing. There are millions of users on both these app stores, and some people will discover your store through these channels.
It’s also a huge play for social proof, which is massively important for ecommerce. When you can show off the App Store/Google Play logos on your site, people instantly take your brand a lot more seriously, meaning they’re more likely to feel comfortable about making a purchase.
Downloading the app itself is also a huge show of loyalty, and means your store is going to be one of the first places a person looks whenever they want to buy something.
“We're seeing that the customers who do use the app are more engaged, they're spending more time on site, they're spending more per transaction, they're spending more overall. The app is paying for itself.”
- Damien Smith from BoozeBud
Ready to Launch Your PrestaShop Mobile App?
More of your customers are on mobile, than desktop. Are you doing all you can to provide the majority of your users the best experience possible?
That’s what you get with mobile apps. You’ll be offering a mobile-specific experience, in a format that’s tailor-made to get people coming to your store more often and spending more money.
If you’re looking for the next step to take your PrestaShop store to the next level, this is it.
Converting your PrestaShop site to mobile apps is much easier than you’d expect, with MobiLoud. It’s fast, affordable, and makes it easy to maintain your store across each platform long-term.
Get in touch now to make the best business decision you’ve ever made.
