The 10 Best Mobile App Marketing Agencies to Boost Installs & Engagement

Finding the right agency for mobile app marketing can feel like scrolling through an endless app store: everyone claims to be the best, and every portfolio shines. 

But when it’s your app on the line, you need real results: installs, engagement, and growth you can actually see on the charts.

After all, more than half of all installed apps are uninstalled within just 30 days, and the difference between staying or getting deleted often comes down to how well you market.

That’s why it pays to go straight to the pros who live and breathe app marketing. 

We’ve rounded up the best to make your choice simple.

In this article, you’ll find:

• Agencies that specialize in user acquisition and retention
• Their standout strengths and strategies
• Real examples of their results

Scroll on, your next partner might be just a few lines away.

P.S. Still in the building stage? Check out our list of Top Mobile App Development Companies, the perfect place to find the team that’ll bring your app idea to life.

TL;DR: Top Mobile App Marketing Agencies

1. ‍inBeat: inBeat is the top choice for mobile app marketing, combining influencer partnerships and UGC to turn installs into long-term users. They specialize in ROI clarity, cross-platform attribution, and performance-driven growth across iOS and Android. Their full-service mix, from ASO and PPC to influencer and content marketing, makes them the best overall option for scaling app visibility and retention.‍
2. Udonis: Udonis approaches mobile marketing like an investment portfolio, every dollar is tracked, tested, and optimized. With $500M+ in managed budgets and 300M+ users acquired, they excel at user acquisition and creative production backed by precise analytics. ‍
3. App Radar: App Radar delivers measurable app growth through data-led marketing. Their ASO and user acquisition strategies consistently raise app performance by 30% on average. With 500+ successful projects and a track record of triple-digit ROI, they’re ideal for brands seeking structured, analytics-based marketing.‍
4. Avirise: Avirise blends marketing strategy with hands-on product expertise, leveraging insights from developing 110+ apps themselves. Their campaigns increase installs by up to 80%, using ASO, Google UAC, and social ads tailored to each niche.‍
5. Yodel Mobile: Yodel Mobile brings over 16 years of app marketing experience with award-winning ASO and user acquisition strategies. Having helped launch or scale more than 1,500 apps, their methods focus on sustainable growth and retention.

What is a Mobile App Marketing Agency?

A mobile app marketing agency helps apps find their place in crowded stores and even more crowded minds. They handle the strategy, content, and paid campaigns that put your app in front of real users. 

It’s a blend of psychology, analytics, and design thinking all aimed at one goal: visibility that converts. They test, track, and tweak every move to stay ahead of algorithm shifts.

For a deeper dive into how it all works, check out this video: App Marketing: Mobile app marketing strategies

With the basics covered, it’s time to see why partnering with one changes everything.

The Real Benefits of Partnering with an App Marketing Agency

Once you work with a real app marketing agency, the results feel different: faster, smarter, and way more measurable.

You Tap Into Specialized Ad Networks and Channels

Most generic agencies stick to Meta and Google Ads. App marketing teams go further: they navigate TikTok Spark Ads, Apple Search Ads, Unity, ironSource, and influencer-driven installs. 

Because they already know which creatives convert on which network, they can stretch every dollar across performance channels more effectively. 

In fact, advertisers that leverage six or more ad networks see up to 75% lower cost per install compared to those using fewer. That means you reach users where they actually play, scroll, and spend time, and your campaigns hit faster because the data’s already in their pocket.

You Expand Reach Beyond Local Boundaries

These agencies think globally by default. They track audience behavior across markets, adjusting messaging and creatives to fit cultural context and platform habits. 

Since nearly 80% of app downloads and spending come from international markets, this global mindset ensures your app connects with users where real growth happens. 

That awareness helps your app scale naturally instead of forcing growth through one-size-fits-all campaigns, giving you a wider, more sustainable user base shaped by genuine global engagement.

You Save Resources Without Building an Internal App Marketing Setup

Handling app promotion inside your own team means hiring performance marketers, creatives, analysts, and user acquisition pros: all expensive and hard to align. A specialized agency already runs with that full crew in place, ready to plug into your goals from day one. 

Roughly 60% of companies report that outsourcing digital marketing enables rapid operational scaling, a clear signal that flexibility and expertise often outweigh in-house setups. 

You get seasoned experts without fixed payroll or wasted ramp-up time, so every dollar goes into strategy and execution instead of assembling a team.

Let’s move from insight to examples and look at the agencies setting the bar for app growth.

An In-Depth Look at Leading Mobile App Marketing Agencies

This is where names meet proof. Every agency here has a track record that speaks louder than any tagline.

1. inBeat

inBeat ranks among the top mobile app marketing agencies that turn installs into real users. 

Their edge lies in precision influencer marketing and UGC production: two areas that power visibility and trust for app-based brands. 

By connecting you with the top 2% of creators, inBeat builds campaigns that generate organic buzz, high-quality downloads, and user retention long after launch.

Their work with Unroll.me shows exactly how this plays out. 

Through a blend of influencer and performance marketing, Unroll.me achieved 7M+ app installs across Android and iOS, supported by a $3M+ paid media budget. 

Every month, eight creators delivered more than 40 unique assets, driving a highly competitive blended CPA while keeping sign-ups cost-effective and growth measurable.

You’ll get full clarity on ROI thanks to inBeat’s data-driven execution. From platform-specific tracking to refined attribution, they deliver insights that go beyond spreadsheets, helping you make smarter spend decisions.

Beyond influencer marketing, inBeat fuels app growth with ASO, PPC, Meta & Google Ads, SEO & link building, and more. 

Each service complements their performance focus, amplifying reach and efficiency across acquisition channels.

Industries: Mobile Applications & Games , CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food & Beverage, Beauty 

Notable clients: Booksy, New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney

Key services:

• Mobile App Marketing
• Mobile App User Acquisition
• ABM Campaigns
• ASO
• Digital Marketing Services
• Link-Building
• Paid Media
• Social Media Marketing
• Brand Voice Strategy
• UGC Creation
• TikTok and Instagram Marketing & Advertising
• TikTok Shopping Integration
• Spark Ads
• Micro-Influencer and Nano-Influencer Marketing
• SEO Solutions
• Content Marketing Services
• Video Production
• Paid Traffic Acquisition
• Programmatic Marketing
• User Analytics
• Lead Generation

Reason to work with inBeat: You gain access to campaigns that deliver 7M+ app installs and scale efficiently across iOS and Android.

2. Udonis

Udonis runs mobile marketing like an investment desk: they know where every cent goes and why. With over $500 million in managed marketing budgets and 300 million+ users acquired, they’ve built one of the most performance-driven user acquisition engines in the mobile space.

Their mix of user acquisition, creative production, media buying, app store optimization, mobile business development, and real-time marketing dashboards gives you full control over spend and scale without the usual blind spots.

Their work with Playsome helped launch a mid-core game globally, hitting 500,000+ downloads and attracting high-value mobile game whales. 

Meanwhile, Tastypill went from a two-man studio to a multimillion operation, hitting 70+ million downloads for Bottle Flip 3D and 300+ million downloads across other titles.

Industries: Mobile Games, Consumer Mobile apps, Digital Entertainment / Interactive media, Start‑ups in the mobile software space

Notable clients: Tastypill, Playsome, FortuneFish, Tictales

Key services:

• User acquisition for mobile apps and games (ads, targeting, optimisation)
• Creative production (in‑house ad creative, video visuals, variation testing)
• App store optimisation (ASO) and strategy for visibility in app stores
• Media buying across mobile‑specific channels and networks
• Mobile advertising
• Marketing dashboards & analytics

Reason to work with Udonis: You partner with a team that has delivered 300 million+ users and managed $500 million in ad spend for top-performing mobile apps and games.

3. App Radar

App Radar runs mobile app marketing with a data-first focus that delivers precision instead of fluff. 

They’ve handled 500+ app-marketing projects, work across 12+ languages, and consistently deliver an average 30% increase in app performance through their integrated services.

Their full-stack offering covers App Store Optimization (ASO), paid user acquisition, creative asset production, and product optimization, all tied to performance insights that actually drive installs.

Their work on Kingdom Rush proves it. 

A full-service ASO revamp for a long-established title resulted in a 300% increase in organic installs and a 1,000% ROI, achieved through deep consulting, asset refinement, and continued optimization.

Industries: Mobile Applications, Health & fitness, Mobile games, Consumer‑mobile apps, SaaS/mobile utilities apps

Notable clients: Kingdom Rush, Ironhide Game Studio, Cocologics, Kolibri

Key services:

• App Store Optimization (ASO) for Apple App Store & Google Play
• Paid User Acquisition (UA) across channels (Apple Search Ads, Google UGC, social, DSPs)
• Creative asset design & conversion rate optimisation (icons, screenshots, videos)
• App launch strategy and metadata management (localisation, keywords, store listings)
• Consulting, auditing & coaching (growth audit, workshop, process setup)

Reason to work with App Radar: You gain a partner that’s delivered 1,000% ROI and helped over 500 apps outperform their competition with data-led marketing.

4. Avirise

Avirise delivers mobile marketing built on real metrics, not vague claims. 

They’ve completed 256 promotion projects for mobile apps, helping clients achieve up to 80% more installs through a mix of ASO, Google Ads (UAC), and social media campaigns.

With 4+ years of experience and 50+ specialists, they strike the right balance between agility and expertise, tailoring every strategy to the app’s category and audience.

Their technical background adds another layer. 

Having developed 110+ apps with 120 million downloads, they bring product insight most marketing teams never reach. 

As one client shared: 

“I turned to Avirise to create a marketing strategy for our new mobile app, and we were very satisfied with the results. Their team suggested launching an ad campaign on Google Ads and leveraging targeted advertising on social media. Thanks to Avirise, we successfully launched our app into the market!”

Industries: Healthcare / Medical Apps, Logistics and Transportation apps, Education / E-learning apps, eCommerce & Retail Mobile Solutions, Utilities, Mobile Services (e.g., VPN, cross-platform)

Notable clients: Easy Health, OnePhone, SkillStack, Find My Family

Key services:

• App-Store Optimisation (ASO) for iOS & Android
• App Development Services & App Design Services
• Paid user-acquisition campaigns via Google UAC, Apple Search Ads, Facebook/Instagram
• Market research & strategy: target-audience, competitive niche, budgeting
• Campaign execution, A/B testing and analytics-driven scaling
• Organic traffic growth: improving app ratings & visibility in stores

Reason to work with Avirise: You collaborate with a team that’s delivered 120 million downloads and helped apps achieve 80% higher installs through performance-led strategies.

5. Yodel Mobile

Yodel Mobile operates with over 16 years of mobile-first experience, focusing entirely on app performance through ASO, user acquisition, retention, and creative strategy. 

They’ve helped 1,500+ apps launch or scale worldwide, positioning themselves as a long-term partner for both startups and global brands.

Their campaigns consistently earn industry recognition, including titles like App Marketing Agency of the Year and Most Effective ASO Campaign.

For B&Q, they drove a 548% increase in new users and lifted app revenue by 190%, using a data-led ASO approach with refined keywords and seasonal creative. 

Their method also increased transaction volume by 37%, proving how strategic optimization ties directly to business results.

Industries: Mobile Applications, Retail & eCommerce, Media & Entertainment / Streaming apps, Finance & Fintech apps, Healthcare & Wellness apps, Travel & Mobility / Transportation apps 

Notable clients: B&Q, GuideAlong, Hoppa, EczemaWise

Key services:

• App Store Optimisation (ASO)
• Mobile Campaign Strategies
• Mobile Advertising
• Paid User Acquisition
• Business of Apps
• Mobile Consultancy & Growth Strategy
• Creative Testing

Reason to work with Yodel Mobile: You team up with an agency that’s launched 1,500+ apps and delivered 548% user gains with ASO strategies that scale across markets.

6. M+C Saatchi Performance

Founded in 2006, M+C Saatchi Performance was one of the first agencies to specialize in mobile marketing and has since evolved into a full-scale media and app marketing powerhouse. 

Their data-led approach starts with an in-depth audit of your app-store presence, followed by full-funnel media buying and daily optimization reporting to keep every metric under control.

With offices in London, New York, Singapore, Dubai, and other key markets, they manage campaigns that perform consistently across regions.

Their work with Maya Bank highlights their precision. 

Through keyword-specific custom store listings and optimized metadata, they achieved a 31% rise in visitor-to-acquisition, a 22% rise in visitor-to-open, and an increase in top-keyword conversion rates within six months.

Industries: Consumer Mobile-apps (utilities, lifestyle, services), Mobile Gaming apps (Casual, mid-core), Fintech / Financial-services apps, Retail & eCommerce apps, Health & Wellness / Fitness apps, B2B

Notable clients: Maya Bank, Rodd & Gunn, Headspace

Key services:

• App Store Optimisation (metadata, creatives, keyword research)
• Paid User Acquisition & media buying (search, social, programmatic)
• Measurement & attribution consulting (MMP selection, fraud prevention, cohort/LTV analysis)
• Retargeting & re-engagement campaigns (plugging “leaky bucket” of acquisition)
• Market insights & strategy (competitive research, localisation, funnel optimisation)

Reason to work with M+C Saatchi Performance: You partner with an agency that’s increased keyword conversion by 106% and delivers consistent app performance across multiple global markets.

7. Kurve

Kurve approaches mobile app marketing with a data-led performance mindset that connects strategy to real results. 

Their expertise spans ASO, influencer marketing, paid social across TikTok, Meta, Snapchat, and Twitter, plus full analytics dashboards designed around the app’s lifecycle, whether you’re scaling from 100K users to 100M+.

Every campaign is built on quantified targets and creative precision, balancing analytical rigor with fast execution.

For BackThen, Kurve drove expansion from 600K to 3M+ users in 12 months, cut CPM from £50 to £5, and improved efficiency by 20-30%. 

Their strategy shifted optimization from installs to registrations, applying data-science ratios (4 uploads : 2 invites : 1 comment) tied to subscription behavior.

They amplified the effect with viral baby-video content that built engaged audiences ready for retargeting.

Industries: Mobile Applications, Health & Fitness mobile apps, Fintech & Finance apps, eCommerce / Retail mobile apps, Web3 / Crypto apps, Gaming & Entertainment apps

Notable clients: BackThen, Bounty, Sweatcoin, Beanstalk

Key services:

• App Store Optimisation (ASO) - metadata, creatives, keywords for iOS & Android.
• Paid User Acquisition - performance campaigns across TikTok, Meta, Snapchat, etc.
• influencer Collaborations - influencer-led campaigns tailored for app installs and engagement.
• Growth Stack & Analytics - measurement, attribution, dashboards to inform growth strategy.
• Creative Studio / Media - ad creative development, video, banners, optimized for mobile-app campaigns.

Reason to work with Kurve: You get a partner that scaled an app from 600K to 3M+ users and cut CPM by 90% through strategy grounded in data and creative alignment.

8. App Media

App Media calls itself Australia’s #1 mobile app marketing agency, running mobile and web app launches with a clear focus on data-driven acquisition and retention. 

With 12+ years of experience, they’ve refined a process that ties creative execution directly to business performance.

Every partnership starts with a full audit of the app’s business model, UX onboarding flow, and marketing funnel, setting the foundation for targeted, scalable campaigns.

Their services cover the entire funnel: from pre-launch strategy and App Store / Google Play optimization to viral video campaigns across TikTok, Reels, and Shorts, as well as Apple Search Ads management. 

Clients consistently highlight their reliability, like Hitch-a-Ride, who shared:

“App Media say what they mean and do what they say. They are highly trustworthy and always provide outstanding advice and service. We have no hesitation in recommending them.”

Industries: Mobile Games (iOS & Android), Consumer-apps: health & fitness, productivity, education, finance, Web-apps & hybrid mobile-web solutions, Shopify ecosystem apps (web + mobile)

Notable clients: Hitch-a-Ride, CancerAid, Foyster Media, Fish Assist

Key services:

• App Store &  Google Play Optimisation (ASO-metadata, visual asset design, keyword research)
• Paid User Acquisition & Launch Campaigns (paid media, pre-launch planning, viral video)
• Apple Search Ads Campaign Management - high-intent install strategy for iOS
• Viral Video Marketing - short-form video strategy for installs and engagement
• Strategy & Consulting (growth marketing, onboarding optimisation, retention strategies & engagement support)

Reason to work with App Media: You work with a team that’s launched apps for over 12 years and runs end-to-end campaigns across ASO, video, and paid search with tailored funnel audits.

9. Growthcurve

Growthcurve presents itself as a next-generation mobile marketing agency blending creative, media, and engineering into one performance-driven system. 

Their services span user acquisition, ASO, conversion-rate optimization, creative production in 30+ languages, and full-funnel marketing, giving apps an end-to-end growth cycle under one roof.

Their team uses precision audience targeting, programmatic campaigns, and AI-powered tools to find and convert the right users efficiently across global markets.

Their partnership with King of Crabs shows this in action. 

They ran a high-frequency experimentation program across Europe and Asia, optimizing audiences, creatives, and media channels. 

By localizing hundreds of ad variants and applying machine-learning models to identify high-value users, they achieved 3 million installs, multiple top-10 chart positions, and an iOS Game of the Day feature in markets like the UK and Japan.

Industries: Mobile consumer apps (B2C), Start‑ups, Games, Finance

Notable clients: King of Crabs, Lungy, The Tenn, ANNA Money

Key services:

• App Store Optimisation (ASO) for app‑store visibility and conversion
• Paid user acquisition using AI‑driven audience segmentation and programmatic media
• Creative production of mobile‑optimized assets (ads, creatives) to improve conversion and retention
• Full‑funnel strategies including retention, engagement, and lifetime value maximisation

Reason to work with Growthcurve: You team up with an agency that’s delivered 3 million installs and top-10 rankings through AI-driven global app marketing.

10. Dot Com Infoway

Dot Com Infoway blends broad digital expertise with a full suite of mobile app marketing services. 

Their team handles performance campaigns, ASO, influencer marketing, and analytics, supported by certified ad specialists across Apple, Google, and Meta platforms.

With offices in India, the USA, Australia, and beyond, they position startup and emerging apps for global reach through structured, data-led campaigns.

Their work with IRIS Peridot demonstrates their strategic range. 

By repositioning the app from a niche GST compliance tool to a broader MSME growth platform, they ran ASO, paid campaigns through Meta and Google UAC, and targeted content efforts. 

In six months, the project delivered 10,000+ installs, a 35% rise in active MSME users, and a 40% lift in engagement for new features like MSME TV and AI Scheme Matchmaker.

Industries: Mobile games, Consumer apps, Subscription-based apps, Global / multi-language apps requiring localisation

Notable clients: IRIS Peridot, ThreeBuddhaLove, BrownWalker Press, Qitup

Key services:

• App Store Optimisation (ASO)
• Paid User Acquisition (UA)
• Influencer Marketing
• Analytics & Growth Strategy
• Pre-launch/Launch Campaigns & Monetisation Support

Reason to work with Dot Com Infoway: You collaborate with a certified ad team that increased user engagement by 40% and delivered 10,000+ installs for business-focused mobile apps.

How to Choose the Best Mobile App Marketing Agency for Your Business

We’re skipping the usual advice like “check case studies” or “read testimonials”, you’ve already done that. Now here’s what to actually dig into before signing anything:

Judge Their Depth in Data and Attribution Tracking

App growth lives or dies on attribution accuracy. If they can’t tell you which ad drove which install, your budget’s already slipping. A top-tier agency uses tools like Adjust, AppsFlyer, or Singular to link spend with lifetime value. 

That precision decides how efficiently you scale. It’s no surprise that 87% of marketers report better ROI when attribution improves, because knowing what’s working lets you double down with confidence.

Ask them to break down a campaign report and explain the ROI logic behind every number. If they dodge specifics, that’s a clear warning sign. Real app marketers speak in cohorts, retention curves, and revenue per user - vibes alone won’t cut it.

Verify Their Grip on Laws, Guidelines, and Platform Policies

Mobile app marketing runs on tight rules. Every platform has its own limits for data use, targeting, and ad formats, and breaking those can freeze campaigns or kill accounts. A serious agency knows these policies inside out and keeps your campaigns compliant without slowing performance.

This is more than a legal checkbox. Studies show that approximately 80% of the data collected by mobile apps is used for purposes unrelated to the app’s core functionality, and regulators are watching. 

Ask how they handle privacy frameworks and consent management. Check if they mention GDPR, FTC guidelines, or platform-specific ad policies without looking it up mid-call. Red flag: vague answers like “we have a team for that.” Real experts explain compliance as confidently as they talk metrics because both shape long-term ROI.

Explore Their Influencer and Social Media Strategies

Influencer marketing looks easy until contracts get messy. A solid agency manages collaborations with clear deliverables, transparent usage rights, and no surprise fees buried in fine print. 

Considering that brands typically earn around $5.78 for every $1 spent on influencer marketing, your agency should deliver performance that comes close to that benchmark.

Ask who owns the content after each campaign and where it can be reused. Make sure they disclose platform partnerships and agency margins on influencer deals. A good agency works like a talent manager and a legal partner combined, protecting your creative assets while keeping every collaboration clean and traceable.

Wrapping Up

You’ve just gone through the top mobile app marketing agencies that actually drive traction, build awareness, and keep users coming back. Each one brings its own edge (data, creativity, or speed) built for brands that want to scale.

Hiring the right team means outcomes you can measure in growth, engagement, and consistent revenue. These agencies turn downloads into users and users into loyal customers. You get clarity, execution, and results that hit the charts instead of living in reports.

If you’re ready to take that step, inBeat deserves a serious look. The team understands how to build campaigns that attract real users through influencer marketing and data-backed performance. It’s the kind of partnership that makes your app stand out in a market full of noise.

The next move’s yours. Pick the agency that matches your goals and growth stage, and get moving while the market’s hot. 

P.S. Start smart before you market. Read our Top Mobile App Builders for Small Businesses and find the tool that brings your idea to life.

Frequently Asked Questions

How much do mobile app marketing services cost?

It depends on your app, budget, and goals. Typical agency projects run between $10,000 and $50,000. Hourly rates fall around $25-$50 per hour for entry-level agencies, rising with specialization and global reach. Make sure you clarify what the fee covers: installs, retention campaigns, creative assets, analytics. 

Why should you hire a mobile app marketing agency?

Because you get specialists who understand app ecosystems, store algorithms, and user behavior. They build campaigns that connect with audiences already primed to download and engage. You skip trial-and-error and go straight to proven frameworks. Every decision ties back to app growth: acquisition, retention, and monetization.

Are mobile app marketing agencies worth it?

Yes, when your goal is sustained growth. These agencies bring experience, creative testing systems, and access to premium ad networks. Every decision they make ties back to retention and revenue. You pay for proven processes that already work at scale.

What’s the difference between a general marketing agency and an app-oriented marketing agency?

A general agency focuses on broad digital visibility, while app-oriented teams live inside the app economy. They know platform trends, ad formats, and audience triggers unique to mobile products. Every creative decision ties back to installs, user flow, and retention. That focus changes how they test, optimize, and scale.

How do I choose the best mobile app marketing agency?

Choose an agency that handles attribution, compliance, and influencer deals with the same precision they bring to campaign strategy. inBeat checks every box: clear data logic, transparent contracts, and performance rooted in real growth.