The 6 Best Shopify Mobile App Builders for Beauty & Lifestyle Brands (2025 Edition)

Your customers are already shopping on mobile. The question isn't whether you need a mobile app. It’s how soon you can launch one.

Mobile apps drive serious business results for beauty & lifestyle brands. Brands routinely see higher AOV, more repeat purchases, and higher LTV when launching apps.

The biggest challenge is choosing the right app builder. And finding the right tool can be tough. It’s important to choose one that maintains all the features and visual muscle you need to drive conversions, while keeping investment and lift low.

Your brand may have more specific criteria as well – such as support for global markets, or integration with specific CX & retention tools.

This guide evaluates six leading Shopify mobile app builders specifically for beauty and lifestyle brands. We'll show you which tools are the best choices in the market right now, so you can make the right choice and start building.

What to Look For

You don’t just need any old no-code tool. You need a platform or service that’s made for ROI.

That’s why we graded every Shopify mobile app builder against the factors that matter most to beauty & lifestyle merchants.

Visual Merchandising Muscle

People buy with their eyes. Especially in the beauty industry.

Can the mobile app builder reproduce HD galleries, video, variant swatches, and AR try-ons without breaking your brand aesthetic?

Your products need to look great in the app. Full stop.

Rapid Drop & Collection Launches

Beauty brands live on buzz. You need to be able to move fast, run limited-time drops and set up custom collections without a hitch.

We favoured tools that sync inventory in real time and let marketers clone web merch blocks or schedule product drops without developer help.

Retention Tools

Retention is the reason to launch an app. So what tools does the platform offer for keeping customers engaged? 

Push notifications, in-app messaging, loyalty program integration, and subscription management are essential for repeat purchases.

Personalization & Segmentation

Another major reason to launch an app is the ability to get real personal with first-party data.

The platform should let you create personalized experiences, from skin-tone quizzes to AI “complete-the-routine” bundles. 

Segmenting and targeting by shade, routine stage, scent preferences, or buying cadence are also powerful tools to help your loyal customers get a more tailored experience through the app.

Global & Omnichannel Readiness

Does it support international growth? Multi-currency support, multiple languages, and point-of-sale system integration matter if you're expanding globally or have physical stores.

Total Cost of Ownership

What's the real cost beyond monthly fees? This includes development workload, ongoing maintenance, and how quickly the platform releases updates and new features.

Support is crucial too. We’re guessing you don’t have a huge development team to run your app. Whichever tool you choose should be there to help should anything go wrong, to minimize disruption to your customers.

The 6 Best Shopify Mobile-App Builders

Here are the best of the best – six tools that serious beauty brands can use to launch serious mobile apps. 

1. MobiLoud

Best for: Brands that want to turn their existing storefront into a high-converting app (without rebuilding it from scratch).

MobiLoud takes a different approach to most. Instead of rebuilding your store with blocks, it converts your existing website into a native app.

This keeps all your custom features intact. It comes with less work to build, less work to manage, and fewer limitations (since you can replicate anything you do on your website in the app).

Ultimately, it’s the Shopify mobile app builder that gets you the best results with the lowest lift. What more can you ask for?

What makes it a strong fit for beauty brands:

• Fully mirrors your Shopify theme and design. Ideal for content-rich brands or those with bespoke PDP layouts.
• Seamless integration with your entire tech stack. Klaviyo, Recharge, Yotpo, Gorgias, subscriptions, loyalty, live chat, and anything else already on your site.
• Native push notifications powered by Klaviyo or OneSignal for launches, restocks, and automation flows.
• No-code, white-glove setup and maintenance: the MobiLoud team handles app submission, updates, and branding tweaks.
• Fully compatible with global, multi-language/multi-currency sites.

Tradeoffs:

• Not ideal for brands starting from a poorly-optimized mobile web experience.

MobiLoud converts your existing storefront 1-to-1. In doing so, it keeps rich editorial layouts, user-generated content, video tutorials, and any other key features transfer perfectly to the app.

Push notifications are built in, and direct integration with Klaviyo and OneSignal lets you target specific customer segments (like "dry skin" or "cruelty-free shoppers").

Since it uses your actual website, every integration keeps working. Klaviyo, Recharge, Yotpo, Gorgias - nothing breaks. No limits on what apps you can use.

Perfume.com, FragranceX and Kiokii are some notable examples of successful beauty brands that use MobiLoud for their apps.

On top of these two brands, a host of other major Shopify and ecommerce brands also use MobiLoud, including global fashion brands Jack & Jones and John Varvatos.

These are brands that care deeply about design and user experience. They know that having a seamless experience across web and app is crucial, as is being able to move fast and manage an app with minimal lift. That’s why they love MobiLoud.

Pricing:

Starts at $299/month, up to $949/month (with custom plans available for specific needs). Plans include a one-time setup fee ($850-$1500), and 15% annual discount is available. No revenue share, no success fees.

Want to see MobiLoud in action? Get a free preview of your app now.

2. Tapcart

Best for: Design-forward beauty brands that want full control and high-end performance without touching code.

Tapcart is one of the most widely used mobile app builders for Shopify. It lets you build a native iOS/Android app with a polished, premium feel, using a drag-and-drop interface that doesn’t require technical skills. 

For beauty brands that thrive on visual storytelling, Tapcart’s layout blocks let you feature carousels, influencer content, video tutorials, and product drops in a clean, high-converting UI.

What makes it a strong fit for beauty brands:

• Drag-and-drop editor built for aesthetics: perfect for showcasing collections, bundles, and lookbooks.
• Unlimited push notifications built-in.
• Deep integrations with Klaviyo, Yotpo, Recharge, Nosto, and more (though limits on total number of integrations, and custom features require dedicated development).

Tradeoffs:

• Some customization limits if you need very niche features or break out of the standard layout block system.
• Needs to be managed separately from your store (updates, adding new features in the app), which adds to the maintenance load.
• Can get expensive. Not ideal for smaller or earlier-stage brands.

Used by:

Kitsch, About-Face, Glamnetic, Birchbox, Princess Polly, BYLT Basics.

Pricing:

Starts around $250/month (Core plan). Higher tiers $500–$1,000/month, and unlock more custom blocks, priority support, and advanced integrations.

3. Shopney

Best for: Growing beauty brands that want a polished, conversion-focused app for a low cost

Shopney offers an intuitive way to turn your Shopify store into a native mobile app. It’s especially popular among small to mid-sized DTC beauty and lifestyle brands thanks to its user-friendly editor, fast launch times, and strong ROI track record. 

You can choose from multiple themes, customize layouts, and style the app to match your brand, all without needing a developer.

What makes it a strong fit for beauty brands:

• Visual-first design interface with support for variant swatches, mobile-friendly PDPs, and wishlist functionality.
• Unlimited rich push notifications across all plans. Great for promoting restocks, launches, or flash sales.
• Integrates with beauty-friendly tools like Yotpo, Judge.me, Smile.io, Klaviyo, and Recharge (on higher tiers).
• Multi-language and multi-currency support included (helpful for international cosmetics or skincare retailers).

Tradeoffs:

• Some key integrations (like loyalty and subscriptions) are limited to higher-tier plans.
• Fully replicating all your site’s features will be challenging.
• AR features and deep customizations may require plugins or additional development.

Used by:

The Lash Oasis, Touché, Negative Apparel.

Pricing:

Starts at $149/month (Silver plan) with unlimited push and in-app chat. Higher tiers ($299–$599/month) unlock cart abandonment automations, loyalty & subscription support, AI segmentation, and live selling features. No sales commission.

4. Vajro

Best for: Beauty brands that do live selling, product tutorials, or community-driven shopping experiences.

Vajro stands out by blending mobile commerce with live video commerce. This makes it appealing to boutique beauty and skincare brands that rely on demos, drops, or influencer content. 

It’s a native app builder with a simple, drag-and-drop interface and powerful engagement tools baked in, including live selling modules and rich push automation.

What makes it a strong fit for beauty brands:

• Built-in live shopping. Stream tutorials, launches, or influencer content directly in the app (and on Facebook).
• Pre-designed mobile templates with wishlist, reviews, reordering, and subscription compatibility.
• Unlimited push notifications.
• Integrates with Klaviyo, Yotpo, Recharge, LoyaltyLion, Judge.me, and more.
• App-wide personalization and analytics dashboards to fine-tune offers and track performance.

Tradeoffs:

• Some integrations and advanced features (e.g. Klaviyo sync, subscription management) require mid- or upper-tier plans.
• Will struggle to replicate all of your website’s features.
• Each pricing tier is capped at a certain level of in-app revenue (limiting ROI).

Used by:

Popular with smaller beauty retailers and boutique cosmetics brands, especially in Asia and North America.

Pricing:

Starts at $149/month (Starter), with more powerful features like advanced push and integrations unlocked at $299–$999/month depending on the plan. All plans include unlimited products and push notifications.

5. Plobal Apps

Best for: Beauty brands seeking deep personalization and conversion optimization through data-driven recommendations.

Plobal Apps stands out with its AI-powered tools designed to boost engagement and sales. 

It’s built to support brands that want to accelerate their mobile growth via smart upsells, loyalty-driven repeat purchases, and seamless in-app experiences.

What makes it a strong fit for beauty brands:

• AI-driven recommendations & cross-sells. Suggests complementary products or replenishment routines based on purchase history and browsing behavior.
• Native loyalty and subscription connectors. One-click integrations with Smile.io, Recharge, LoyaltyLion, and Klaviyo, simplifying reward-based buying and restock reminders.
• Custom push campaigns. Schedule segmented pushes for restocks, limited releases, or Birthday offers with high deliverability.

Tradeoffs:

• The default UI themes are effective but feel generic; brands often request design support to elevate their app appearance.
• Some app configurations, like custom product quizzes or hybrid editorial pages, may require assistance from Plobal’s team or a third-party expert.

Used by:

Sustainably-focused and mid-market beauty brands that prioritize growth metrics—especially those attentive to segmentation, lifecycle campaigns, and AI recommendations.

Pricing:

Tiered pricing begins at around $249/month, with flat plans that include AI features—higher tiers unlock advanced analytics, A/B testing tools, and custom theming options. Flat monthly fee, no revenue share.

6. MageNative

Best for: Beauty & lifestyle brands looking for a global-ready, budget-conscious mobile app solution.

MageNative offers a feature-packed platform with a keen focus on international support, making it ideal for brands expanding into new markets. 

It’s a solid pick for those who need multi-language/RLT capability and are managing a tighter budget, without compromising core mobile commerce tools.

What makes it a strong fit for beauty brands:

• Budget-friendly pricing with unlimited push notifications and segmentation included across all plans.
• Multi-currency, multi-language (including RTL) support.
• Useful in-store integrations like barcode/QR scanner modules lets customers scan testers and buy on the spot via the app.
• Pre-built monetization features: loyalty/rewards, wishlist, and social login components included out of the box.
• Native checkout and fast load times ensure smooth purchase experiences, even on mobile.

Tradeoffs:

• UI and UX are more functional than refined, so brands may need to further polish the design.
• Internationalization features are solid—but don’t expect advanced localization like dynamic copy swapping by region.
• Onboarding support is limited compared to full-service builders like Tapcart or MobiLoud; some setup may require basic dev familiarity.

Used by:

DTC beauty and lifestyle brands in Southeast Asia, the Middle East, and Latin America looking for an affordable path to mobile.

Pricing:

Plans start around $99/month with no setup fee; higher tiers ($199–$499/month) add custom branding, advanced analytics, and deeper integrations. No transaction fees or revenue share.

Final Thoughts: Choosing the Right App Builder for Your Beauty Brand

Mobile apps aren’t just a nice-to-have for beauty brands anymore. They’re a crucial, high-performance channel for driving repeat purchases, boosting retention, and building loyalty with your most valuable customers.

Whatever stage your brand is at, or whatever your specific needs, there's a mobile app builder for you.

Not all tools are a good fit for what beauty & lifestyle brands need. Your brand needs a great-looking app, which integrates with your loyalty program (a major revenue driver for beauty brands), as well as other innovative features that drive conversions on your site.

And you need to be able to do it with minimal lift, so you can focus on things like sourcing and merchandising - not software development.

That's why MobiLoud is such a good fit.

There's zero friction when it comes to converting your existing, perfectly optimized web experience to the app. The app plays nicely with your existing stack, syncs automatically (so you don't need double the work with each update), and still lets you create the app-exclusive experiences that your VIP customers need.

It's the best way to build and launch the app your customers deserve, while keeping expense and lift to a minimum.

To get a closer look at what MobiLoud can do, get a free preview of your app now.