Twixl Publisher vs MobiLoud: Side-by-Side Comparison
Twixl Publisher and MobiLoud are very different - find out how in this breakdown.
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Are you a digital publisher wondering what the difference is between MobiLoud and Twixl Publisher?
In this article we’ll provide a detailed overview of the key features of each, how they compare, and help you decide which solution fits your needs best.
Both help streamline the app development process, allowing you to bring a native app to market efficiently. However, they serve different types of users with distinct workflows.
Read on and we’ll cover:
Let’s begin the review.
Twixl Publisher is a Mac OS X application combined with an Adobe InDesign plug-in.
Twixl’s core offering integrates closely with Adobe InDesign, a leading software for creating digital magazine editions.
They provide a plug-in for InDesign that enables you to create custom, interactive content for mobile apps, including video, audio, photo slides, and more.
PDF content is supported as well, and you can also choose to create content using an HTML tool, which allows for responsive layouts from the start.
You can design the app’s interface, navigation, and visual presentation. Decide whether to publish as separate editions, individual articles, or a continuous stream of content.
You also select which articles are highlighted and how readers can easily browse and access content.
Automation options include:
After preparing content and setting your app interface, you can preview your app on devices using Twixl’s app reviewer and share it for feedback.
When ready, you use Twixl’s software to build the app and publish it on iOS and Android app stores.
Twixl supports both single-issue and multi-issue apps.
Twixl’s distribution platform stores your content and connects with workflows and automation tools such as WoodWing Enterprise and Enfocus Switch.
This platform manages distribution to your apps, subscriptions, purchases, reader entitlements, analytics, and push notifications.
Twixl Publisher’s pricing ranges from $5,000 to $7,000 per year depending on features like reader segmentation and content automation.
This pricing reflects its deep InDesign integration and edition-based publishing focus. It is more affordable than Adobe DPS for similar workflows.
Twixl provides a solid solution for publishers producing polished digital editions through InDesign.
Next, let’s look at MobiLoud and why it’s the best alternative if you run a WordPress-based publishing site.
MobiLoud converts your existing news or content website into custom native apps for iOS and Android.
Unlike DIY tools, MobiLoud offers a fully managed, done-for-you service. We handle everything from concept to published app so you don’t need to write code or spend extensive time managing the build.
We provide ongoing support, maintenance, and updates, allowing you to focus on growing your app’s impact rather than technical details.
Edition-based apps like those from Twixl look polished but often require manual publishing of new issues.
Your readers want immediate access to your latest content. MobiLoud apps sync automatically with your WordPress site, delivering fresh content in real time without manual updates.
You can also set up push notifications to alert users automatically when new content goes live.
Not every publisher has an in-house development team or wants to invest $50,000-$100,000 with traditional agencies.
MobiLoud acts as your dedicated app team. We handle development, configuration, app store submission, and ongoing maintenance.
We also create App Store screenshots tailored to showcase your brand and app effectively, helping drive downloads.
If you monetize with advertising, the app offers advantages since ad blockers do not work within mobile apps.
MobiLoud apps integrate with AdMob, Mopub, Facebook Audience Network, and more.
If you offer premium subscriptions, the app can sync with your system so users have seamless access to saved content, profiles, and comments.
Rich push notifications can be sent automatically when new content is published or manually whenever you want to engage users.
Clients appreciate how MobiLoud helps increase traffic, engagement, and ad revenue without the complexity and cost of traditional app development.
Delivering high-performance apps that integrate seamlessly with WordPress is a common theme among our clients.
For more reviews, visit Capterra or our testimonials page.
MobiLoud has a tiered pricing model:
Annual subscriptions receive a 15% discount.
Higher-tier plans include features such as:
Pricing includes all development, configuration, publishing, and maintenance.
For more details on MobiLoud pricing, click here.
MobiLoud and Twixl Publisher offer feature-rich solutions at comparable price points, with MobiLoud typically being more cost-effective.
Which one suits you depends largely on your existing workflow.
As outlined here:
Twixl Publisher is an excellent choice if you use Adobe InDesign to create polished content. It integrates well within the InDesign ecosystem and supports edition-based publishing through a kiosk-style interface.
It’s well-suited for design-heavy operations where collaboration between designers and developers involves combining InDesign content with custom HTML features.
MobiLoud is the best alternative if you publish and manage content on WordPress and want a dynamic native app that automatically syncs with your existing site.
Your website remains the single source of truth, with no need to duplicate or rebuild content. MobiLoud handles app development, submission, updates, and maintenance as a fully managed service.
This approach minimizes hassle and keeps your focus on content and business growth. Your app will have features comparable to top news publishers and will update automatically with new content pushed to users’ home screens.
We provide a full native solution for WordPress publishers—a quality news app that can elevate your business. Hundreds of clients have benefited, and we’re ready to help you too.
Ultimately, the choice is yours. If you’re a WordPress publisher curious about what MobiLoud can do for your brand, schedule a demo call with one of our app experts today.
See how your site performs as a native mobile app. Get a free preview built by our team at app.mobiloud.com, or book a demo with an expert to explore how MobiLoud can boost your retention and revenue.
