Price Chopper is the local grocery chain in Kansas City, led by four ownership groups that joined together to serve their communities.
Quality, fair prices, and a sense of belonging sit at the center of how they go to market. Retention and repeat customers are their life blood – and having a consistent digital experience across web and mobile has become essential to supporting customer engagement and loyalty.
When the time came to retire their previous mobile app, the team needed a way to ship a new one on an aggressive timeline without pulling developers off the website roadmap.
Snapshot
Vertical: Grocery & Pharmacy
Platform: Custom .NET CMS
Markets: Kansas, Missouri
Business Impact:
- Replaced aging app without a rebuild from scratch
- Unified website and online ordering in a single app experience
- Hit an aggressive launch timeline
- Freed development capacity to website enhancements instead of app maintenance
“Ultimately, it was the right choice. It gave our team and Price Chopper the flexibility to focus on other priorities while creating a unified foundation for the app and website, allowing us to enhance both concurrently and deliver a more connected digital experience moving forward.”
The Roadblock
Price Chopper’s existing app had served its purpose, but as the business and customer expectations evolved, so did the role the app needed to play. A comprehensive refresh was needed to improve ease of use, introduce new functionality, and create a more connected digital experience. The goal was a new app solution that could be launched quickly and would be easier to maintain and enhance over time.
The smarter move was to find a specialized partner who could manage the app layer entirely, allowing the agency’s development team to remain focused on higher-value work.
There was also a clear product gap to close: the existing app did not include integrated online ordering. When customers tapped to place an order, they were redirected to an external browser, a friction point that disrupted the experience. The new app needed to resolve that issue and provide a seamless ordering experience.
Choosing a dedicated app solution allowed Price Chopper to achieve these goals while keeping its developers focused on advancing the broader digital ecosystem and strengthening alignment between the app and website.
Why They Chose MobiLoud
Price Chopper worked with its agency partner to identify the right app vendor, with Tina Marie Lindahl leading the procurement process on the agency’s behalf. With an aggressive launch date already set, Tina needed a vendor that could meet the timeline without requiring a lengthy commitment, preserving the team’s flexibility if the solution was not the right long-term fit.
“The risk was low. If it didn’t work out, we were only committed for a year, which would still give us time to rebuild an app if needed. MobiLoud also committed upfront to meeting the very aggressive timeline we had.”
Tina discovered MobiLoud through its website, which clearly outlined how the platform could meet Price Chopper’s needs and how quickly it could be delivered. Following a demo, she determined that MobiLoud’s combination of speed, flexibility, and ongoing support aligned best with Price Chopper’s goals.
The Solution
MobiLoud delivered a native mobile app powered by Price Chopper’s existing website. With this approach, website enhancements can also extend to the app, keeping both experiences aligned while allowing the team to improve them concurrently.
“MobiLoud was a viable option because it gave us a quick-to-market approach while preserving our ability to improve the experience over time. Enhancing the website also enhances the mobile app. It gives us the right balance: we can optimize the app experience while continuing to introduce new features without the delays that can come from relying on a third-party vendor to implement every change.”
One of the most significant improvements was bringing online ordering directly into the app. Customers can now browse products, select a pickup date and time, and complete their orders without leaving the app, creating a far more seamless shopping experience.
“Now it’s a complete ordering experience. Customers can choose a pickup date and time and place their orders within Price Chopper’s own digital experience instead of being redirected elsewhere.”
The weekly ad, a cornerstone feature for Price Chopper shoppers, also received a significant upgrade. Through several iterations, the team developed a streamlined, universal PDF viewing solution that integrates seamlessly with Price Chopper’s custom .NET content management system. The result is a smoother, more intuitive in-app experience.
The Takeaway
Price Chopper now has a modern, unified mobile app that delivers meaningful value to customers without requiring additional development resources. Its specialized developers can remain focused on the broader digital roadmap, including ongoing website enhancements, while the app evolves in step with those improvements and new capabilities.
For a grocery retailer built on repeat business and community loyalty, this connected approach creates a strong foundation for long-term customer engagement and growth.
“Instead of hiring someone solely to support Price Chopper’s app, this was a great solution for us. Technology grows and changes so quickly, and this approach allows us to keep pace with it.”
MobiLoud provided a seamless way to transform Price Chopper’s website (and the interconnected systems operating behind it) into a full-featured mobile app, backed by a team aligned with the company’s goals.
“What we asked for, discussed, and needed, your team delivered. The initial timeline was very aggressive, and your team worked closely with us to launch as quickly as possible.”
If you need a native app that ships fast and keeps pace with your website, book a free strategy call. We’ll show you a custom app preview built on your site, walk you through our process, and help you understand the best way to turn your site into a mobile app.