Own the biggest week in ecommerce
See how brands use their apps and push notifications to win Black Friday and Cyber Monday, and get a week-by-week plan to do the same.
What’s inside
Ads cost more during BFCM, and everyone’s inbox is full of noise. Worse, most of the customers you acquire during this time disappear once the hype recedes. Mobile apps change all of this.
Learn what happens to attention and margins during Cyber Week, and the four ways that having an app helps you win the holidays.
App-only early access, in-app exclusives, high-frequency push and cart recovery, with the results brands see from them.
Get an actionable guide into how to grow your audience, build loyalty, get heard above the noise, and make your BFCM sales compound.
See how to prep for BFCM ahead of time, preparing everything you need in advance.
Get notifications ready to send for drops, countdowns, VIP deals and last calls.
Find out how to turn your sales spike into long-term growth with an app-first retention strategy.
A look inside the playbook
The brands that win BFCM don’t start on Friday morning. We give you an eight-week plan to prepare, including how to get your app live and ready in time.
Weeks 8–7
Get the app ready
Finish your build and QA, connect push, and tag app users in your analytics.
Weeks 6–5
Start growing the user base
Promote the app on your site, in email and SMS, in ads and in every order you ship.
Weeks 4–3
Prime push and app habits
Lift your opt-in rate and send every week, so shoppers get used to opening your pushes.
Week 2
Campaign lock-in
Finalize your offers and segments, and get every piece of creative ready.
Week 1
Launch the install blitz
Make a final push for installs, tease early access, and test everything under load.
BFCM week
Full-speed execution
Open early access, send two or three pushes a day, and refresh your deals daily.
About MobiLoud
MobiLoud turns your website into full-featured iOS and Android apps, fully synced with the site you already run. There’s no second codebase and no new team: your apps are live in 6 to 8 weeks, with everything that makes your site unique carried over.
With an app, you can reach your best customers with push notifications at no cost per send, give them early access and app-only deals, and keep them coming back after the sales end.
We’ve published more than 2,000 apps since 2013, and we can do the same for you. See what your app could look like with a free, live, interactive preview.
Get our full playbook on how to use your app and push notifications to turn your holiday rush into long-term growth.
