Poems and Power is an online women's studies and poetry class, serving live classes and poetry writing prompts to members all over the world.
Chelsie Diane founded Poems and Power, an international women's organization teaching poetry and women's studies classes to students worldwide.
After growing rapidly through word-of-mouth and building an engaged student base, she was looking for a solution that would give her students on-the-go access to her entire library of classes on mobile, without requiring constant computer logins.
Her customers were asking for an app. MobiLoud helped her give it to them.
Snapshot
Vertical: Education/Membership Site
Platform: Squarespace
Key Metrics:
- Nearly 1K active users
- 34 minutes average engagement time
- 4x monthly sessions from app users
- 10 minutes average session duration
Business Impact:
- Improved accessibility for their international student base, with on-the-go classes.
- Launched a professional app to increase authority, engagement and retention, without a major investment.
- Enhanced the student experience and increased engagement with push notifications.
"Working with you has been so incredible. It feels like as soon as I email you with anything, immediately it gets put on. And that's why I use MobiLoud and stick with it, because you guys are so responsive."
- Chelsie Diane, Founder, Poems and Power
The Roadblock
Chelsie's membership platform, Poems and Power, had a devoted user base – an engaged international community who wanted to watch classes during their daily routines, whether commuting, traveling, or simply away from their computers.
Yet the friction involved in accessing the platform via the web presented a potential issue. It wasn’t just guesswork, either. Chelsie’s customers were literally asking for an app.
The issue? Creating an app for her lean, independent business was not exactly straightforward. She needed a partner that would fit within their business model.
Why They Chose MobiLoud
What stood out was MobiLoud's ability to convert Chelsie’s existing Squarespace website into a fully functional app, without creating new work for her team.
She could continue managing content in one place (her website), while the app automatically synced up.
This meant:
- No hiring expensive mobile developers
- No juggling multiple platforms
- Giving her users the choice to engage with content wherever they want
With hundreds of requests for a mobile app from Chelsie’s students, she needed a partner who could help her easily navigate the technical challenges of launching an app, while maintaining a strong user experience that measured up to expectations.
Launch & Results
MobiLoud converted Chelsie's Squarespace membership site into iOS and Android apps that seamlessly delivered her video classes to students' phones.
Within the first few weeks of launch, hundreds of students downloaded the app, with that number growing to thousands as promotion increased.
The app has become a home for Poems and Power's most engaged students:
- Nearly 1000 actively engaged users on the app
- A huge 34 minutes average engagement time showing deep content consumption
- An average of 4 sessions per month from app users
- Average ~10 minutes per session
This despite casual promotion of the app thus far. Chelsie has found every mention of the app drives downloads, with minimal persuasion required.
“Everytime I talk about the app, I get more users.”
Students from all over the world are using the app. The combination of a frictionless mobile channel, with innovative use of push notifications to prompt users to open the app and study, is making for a strong engagement lift – which is sure to lead to stronger membership retention as well.
The Takeaway
For membership-based education businesses with international audiences, mobile accessibility is essential.
Students today expect to learn on their own terms, whether that's during their morning commute or while traveling abroad.
Yet not many businesses have the resources to build (and manage) a fully custom app, separate to their website.
MobiLoud enables organizations like Poems and Power to meet their students where they are, without creating additional operational burden. With automatic sync between website and app, you maintain one platform while serving students across all channels.
Ready to transform your educational platform into an engaging mobile app?
Get a free preview of your app and see how MobiLoud can help you level up your business, through stronger engagement and lasting retention.
Poems and Power is an online women's studies and poetry class, serving live classes and poetry writing prompts to members all over the world.
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