Why Your Salesforce Commerce Cloud Store Needs a Mobile App

Salesforce Commerce Cloud (SFCC brands) operate at a different scale:

• High-volume, 
• Omnichannel, 
• Global. 

They care about retention, loyalty, and long-term customer value. 

A mobile app isn’t a vanity project for these teams. It’s a performance channel that compounds over time and gives them an advantage their competitors can’t match on the mobile web.

If your store is on SFCC, below are the clearest reasons why your SFCC store needs an app.

1. Your Customers Already Shop on Mobile, and Apps Convert Far Better

Most SFCC brands see the majority of their traffic coming from mobile. But even a strong mobile site still competes with friction that apps don’t face: 

• Taps close tabs, 
• Browser sessions expire, and 
• Distractions pull shoppers away.

Apps flip that behavior.

From our latest findings in the Ecommerce Mobile App Benchmark Report:

• App users convert at 7.8%, compared to 3.3% on mobile web
• They view 4.7x more products per session
• They drive 2.2x more revenue per user

That lift alone explains why so many SFCC launch an app and treat apps as a core revenue engine, not an experiment.

2. Retention Is a Priority, and Apps Strengthen Repeat Purchase

SFCC merchants depend on repeat buyers. Beauty, fashion, luxury, lifestyle, CPG are just some of the categories that win through purchase frequency, loyalty program engagement, and second/third purchases.

Apps drive that behavior by:

• Living on the home screen
• Saving login and payment details
• Creating habitual browsing
• Making loyalty and subscriptions easier to engage with

Across categories, app customers come back more often, browse longer, and spend more. For brands with strong repeat potential, this compounds quickly.

3. Push Notifications Give You an Owned Channel With No CPMs Attached

Every SFCC brand faces the same pressure:

• Email is crowded
• SMS is expensive
• Paid media costs rise every year
• Algorithms limit reach

Push notifications cut through all of it.

They’re instant, free, and unlimited. That’s perfect for:

• Product drops
• Back-in-stock alerts
• Abandoned carts
• Replenishment reminders
• Personalized offers

In our benchmark, push notifications reached 28% average open rates, far higher than email or SMS. 

So if you’re already using Salesforce CRM, Loyalty, or Einstein, push notifications in your SFCC store becomes one of the most effective extensions of their existing personalization stack.

“See how push notifications perform across industries in our Ecommerce Mobile App Benchmark Report.”

4. Personalization Hits Harder in an App Environment

SFCC brands invest heavily in segmentation and 1:1 journeys. An app gives them the perfect environment to execute those plays:

• A fully branded, controlled space
• First-party behavioral data they own
• Clear pathways for personalized merchandising
• Support for in-app messaging, dynamic content, and micro-intent triggers

According to the SCAYLE U.S. Shopper Survey, customers are:

• 63% more likely to buy again from a brand with an app
• 60% more likely to engage with personalized experiences inside an app

Apps take the personalization your SFCC teams already build and make it land better.

5. Your Competitors Already Have Apps, and Customers Expect It

The following SFCC-heavy verticals already use apps:

• Top beauty brands 
• Top apparel brands
• Top luxury brands 
• Leading omnichannel retailers

Customers have already formed the habit. If a shopper buys from you more than once, they expect to find your app in the store.

Without one, you give up:

• Daily home-screen presence
• Free communication via push
• Stronger loyalty touchpoints
• Deeper brand recognition

This is one of the clearest competitive gaps SFCC brands run into.

6. Apps Keep Up With How Customers Actually Shop Now

Customers like fast and worry-free shopping, and apps make it possible for them. 

• In-app checkout is faster.
• In-app browsing is smoother.
• In-app loyalty sticks better.

And as AI-led shopping accelerates, apps are becoming the natural home for these experiences.

With Agentforce Commerce, Salesforce introduced a new generation of AI-driven shopping. These agents can answer product questions, recommend items, and guide customers through buying decisions. Salesforce said AI-driven features can influence 22% of all orders, making them a major lever for relevance and conversion.

Apps are the best environment for these interactions because they:

• Keep customers logged in
• Maintain state between steps
• Offer more consistent UI layers
• Support deeper personalization

If you’re planning to adopt Agentforce in your SFCC, a mobile app makes the experience smoother, more stable, and more effective from day one.

7. Apps Help SFCC Brands Deliver Consistent UX Across Markets

Many SFCC brands operate across:

• Multiple regions
• Multiple languages
• Multiple currencies
• Multiple catalogs

Mobile web fragmentation creates friction. Apps simplify it.

A mobile app lets you:

• Centralize the experience
• Maintain consistent branding
• Deliver faster Ux across regions
• Reduce confusion and drop-off for international customers

If you run a global SFCC team, this reduces operational load while improving customer experience.

MobiLoud syncs your SFCC languages, currencies, and catalogs automatically. You manage everything once in SFCC and the app updates itself.

8. Apps Provide Faster Reordering and Account Management

Many SFCC merchants run B2B or B2B2C channels, where buyers order on the job and expect consumer-grade speed. They need fast access to catalogs, negotiated pricing, past orders, invoices, and account-specific rules, without friction.

A mobile app makes everyday purchasing smoother with:

• Two-tap reordering
• Quick access to past orders
• Invoice and payment management
• Saved carts and lists
• On-the-go approvals

According to the IBM State of Salesforce report, companies investing in streamlined digital workflows outperform peers in both customer satisfaction and operational speed.

If you’re a B2B merchant on SFCC, an app makes daily purchasing easier and more reliable for your buyers who work primarily on mobile.

Give your buyers a faster way to reorder and manage accounts with a B2B app powered by your SFCC site. All your pricing, rules, and workflows work exactly as they do today.

9. Apps Fit Naturally Into the Omnichannel Retail Ecosystem

Most SFCC brands don’t live in a single channel. They operate across stores, ecommerce, service, fulfillment, and loyalty, and customers jump between these touchpoints all the time.

A mobile app brings all of that together in one place.

Salesforce’s State of Service report notes that companies with connected channels are 1.4x more likely to deliver effective digital and AI-driven customer interactions. An app strengthens that by giving shoppers a single, consistent hub for:

• Browsing and buying
• Tracking orders and deliveries
• Accessing loyalty rewards
• Booking services or appointments
• Managing profiles and preferences
• Receiving updates and alerts

Instead of moving between sites, emails, and store systems, customers get a seamless flow, which is exactly how SFCC is designed to operate.

Conclusion: The Fastest Way to Launch an App for SFCC

Apps outperform mobile web across conversion, engagement, and long-term value, and SFCC brands feel that lift more than most because of their scale and customer expectations.

MobiLoud gives SFCC merchants the simplest, fastest path to launch a high-performance mobile app:

• No rebuild
• Full connection to your existing SFCC site
• Launch in ~4 weeks
• Unlimited push notifications
• All maintenance included

See how your SFCC storefront would look and feel as a real app with a free preview.