Greg Emerson on How Native News Apps Can Boost Loyalty and Engagement with the Right UX

Greg Emerson is a mobile product specialist with deep experience in the digital publishing industry, having previously lead product teams at Huffpost, The Wall Street Journal and Newsday.
He wrote an excellent piece for Nieman Lab’s Predictions for Journalism 2020 entitled News Apps fall Further Behind.
Here at MobiLoud we’re all about helping digital publishers to build top-notch native news apps, so naturally we were very interested in Greg’s piece. We invited him to expand on his ideas on the Digital Media Growth podcast.
The result? An awesome interview – over forty minutes of Greg giving fascinating insights on strategy, UX, product design and the potential of mobile.
You can tell he really speaks from deep experience and expertise.
Check out the interview, and stay tuned for an upcoming blog post examining the key points.

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