StaffYourDealer Launches a Multi-Faceted Mobile App to Grow Brand Authority

After 10+ years in the business, StaffYourDealer’s founder John V Fruhmorgen knew that landing contracts with major automotive brands meant looking the part. 

A mobile app could make a major difference, helping them drive more staffing orders, as well as securing more lucrative contracts with national and international brands.

The challenge? Finding the right way to launch it. Read on and see how we made it happen.

Snapshot

Vertical: B2B / Automotive staffing and recruiting

Platform: WordPress

Business Impact:

• Unified two separate systems (interview portal and campaign ordering) into a single platform
• Positioned their business to scale by attracting more enterprise partnerships
• Streamlined ordering process, allowing dealerships to order campaigns directly from the app without phone calls
• Provides real-time push notifications when candidates complete virtual interviews

"Having an app helps with social proof and validation. The app makes us look more serious, more real. When I'm getting ready to execute these contracts, this mobile app is very important."
— John V Fruhmorgen, Founder

The Roadblock

StaffYourDealer has a unique business model. They advertise positions across major job boards, then funnel candidates into custom virtual interview portals, helping to supply automotive dealerships with staff (a constant need in the industry).

Each dealership gets their own portal where hiring managers can watch candidate videos and receive push notifications when new interviews come in.

For a business like this, an app is a crucial asset to have. It simplifies the ordering process (leading to more staff orders) and makes accessing the platform easy.

And on a high level, launching an app meant a whole new level of credibility, which would help them secure more partnerships with major car brands.

The challenge?

Their platform was complicated, with multiple portals needing to be integrated into the same app. A non-starter for a lot of no-code tools, and an expensive undertaking were they to build a fully custom app. 

Why They Chose MobiLoud

John talked to multiple vendors. What made MobiLoud different was the ability to unify his entire platform into one clean mobile experience.

Think about what needed to happen: take separate candidate portals, dealership portals, and a third-party ordering system, then make it all work together seamlessly in a mobile app. Most solutions would have required rebuilding everything from scratch.

MobiLoud's approach integrated all of StaffYourDealer's existing systems without needing to tear anything down and start over.

"A lot of these places try to sign you up and then you never hear from them again. The ease of onboarding is key, but constant communication is what matters long-term. That's been the difference."

MobiLoud's approach allowed Staff Your Dealer to integrate both their custom interview portal and JotForm ordering system into a single app. Dealership managers could now access everything from one place - review candidate interviews, receive push notifications, and order new campaigns.

Communication was another factor. John needed a partner who would stay engaged beyond the initial sale.

We gave him a partner, not just a platform that would be handed off and left for them to handle on their own.

Launch & Results

The app went live on iOS and Android, giving StaffYourDealer a unified platform they could confidently show to enterprise clients.

The timing was perfect. John had just secured a massive contract to become a preferred staffing vendor for a major automotive manufacturer across the US and Canada, where the company would end up serving potentially 500+ dealerships.

His rollout strategy is built into the onboarding process. When dealerships sign up for recruiting campaigns, StaffYourDealer's recruiters walk them through installing the app. It's not optional or an afterthought - it's central to how they work together.

"When dealerships sign up for hiring campaigns, my recruiters reach out and install the app on their phone and desktop. That's one of the most important things they do."

To make adoption easy, MobiLoud set them up with:

• Smart banners for their website (automatically detects device type and links to the right app store)
• QR codes for presentations, printed materials, and email campaigns
• Direct app store links for outreach

The app solves real friction points. Dealership managers don't need to remember multiple logins or systems anymore. They open one app, review candidate interviews, get push notifications when new applicants come in, and order new recruiting campaigns – all in the same place.

"The whole purpose is to streamline the process to get more orders. A dealership manager doesn't have to call in, they just open the app and order sales people. That's it."

For a business scaling to hundreds of new clients, that simplicity matters. The app doesn't just look professional. It actually makes things easier.

The Takeaway

For B2B service businesses managing multiple backend systems, a mobile app is a powerful way to streamline operations and improve the client experience.

It’s a crucial sign of credibility for businesses chasing enterprise contracts. But, outside of that, it’s also a reliable way to make ordering easier, and the experience smoother for your customers and clients.

Ready to build an app that helps you close bigger deals? 

Get a free preview of your app with MobiLoud. We'll show you how to turn your platform into a mobile experience that makes your business look ready for enterprise contracts, without rebuilding everything from scratch.