MobieTrain Launches a Native App to Remove Friction and Increase Engagement for Frontline Training

MobieTrain helps companies train frontline employees - a notoriously hard audience to reach with traditional LMS tools. 

While the product was designed mobile-first from day one, reliance on a browser-based experience created friction for users who needed fast, repeat access. 

By launching a native app with MobiLoud, MobieTrain removed that friction, making training easier to access, easier to remember, and better positioned for long-term engagement.

Snapshot

Vertical: SaaS (eLearning)

Platform: Custom web application

Business Impact:

• Removed dependency on browser links and saved shortcuts
• Simplified access for non–tech-savvy frontline employees
• Established a native foundation for higher engagement and push notifications
• Created a scalable base for future custom and branded client apps

“Native was always on our mind from day one… at a certain point we just said, let’s go with a mobile app and see what it takes.”

- Kristof, Product Owner at MobieTrain

The Roadblock

MobieTrain’s product philosophy has always been mobile-first. They might have gone with an app as soon as they launched the business - but reality imposed constraints.

They had to accommodate different ways their clients would use the platform, some on phones, some on tablets, some on desktop. 

So it made sense to start with a responsive web app; but launching a full mobile app was always a priority.

They needed a smoother, more convenient way for people to engage with the platform. And that was an app.

Why They Chose MobiLoud

As a scaling SaaS business, MobieTrain needed to:

• Move quickly
• Preserve their mobile-first web experience
• Maintain compatibility across devices
• Avoid adding unnecessary technical debt

After years of discussion and exploration, the decision came quickly.

“At a certain point, we just said: let’s go with a mobile app and see what it takes.”

MobiLoud made it possible to launch a native app without replatforming, while still supporting:

• App store distribution
• Persistent login sessions
• Push notifications
• Native app presence for end users

We let them go live with the mobile app they always knew they needed, without a complete upheaval to their technical workflow.

Launch & Early Results

The app launched in December, with plans to roll it out broadly across MobieTrain’s customer base.

The app is starting to get adoption among their clients, and early feedback confirms it does what it’s supposed to do.

The team expects native access to significantly improve engagement over time, based on industry benchmarks and the reduced friction of app-based access.

They’re also in the process of adding push notifications to increase engagement, as well as setting the foundation to launch individual branded apps for their top clients, through MobiLoud.

The Takeaway

For eLearning and training programs, having a convenient way to access the program is about as important as the content itself.

By launching a native app with MobiLoud, MobieTrain removed one of the biggest barriers to engagement for frontline workers - friction at the point of entry.

The result is a more accessible product, a stronger engagement foundation, and a scalable path toward deeper adoption across enterprise clients.

Want to make your web platform easier to access — and harder to forget?

MobiLoud helps SaaS and ecommerce brands turn mobile-ready web apps into native experiences that drive higher engagement, better retention, and faster adoption.

Get a free app preview and see how your product performs as a native mobile app.