What SAP Commerce merchants actually need to know
An app channel for SAP Commerce Cloud brands, without the storefront rebuild
The question is not whether a mobile app makes sense for your SAP Commerce store. It is how to launch one without spending six figures on an SI engagement, hiring a mobile team alongside your SAP Commerce engineers, or rebuilding the storefront you have already invested years in.
Push reaches customers where email and search cannot
Email open rates have fallen for years, and the promotions folder eats a large share of what does get delivered. SMS works but carries TCPA-style compliance overhead, costs that scale with volume, and a customer-experience cap before opt-outs climb. For SAP Commerce merchants leaning on Emarsys, email, and SMS as the only repeat-purchase engines, the retention-channel ceiling is well below where it used to be.
Mobile apps change the shape of the channel. An icon on the home screen, persistent login, push notifications direct to the lock screen, and the install itself as a signal of your best customers. Push reaches the customer where email and SMS cannot, and app users are already opted in by definition. For B2B SAP Commerce merchants, push extends into order status, approval workflows, and contract renewal reminders, channels email handles poorly.
Across the ecommerce category, app users convert at up to 7x mobile web rates, spend 10-50% more per order, and deliver roughly 3x the lifetime value. The ecommerce brands MobiLoud has shipped apps for show the same pattern: Pharmazone accounts for 63% of online revenue through the app, with abandoned cart push converting at 22%. Sleefs ships 3x revenue per user and 30% higher AOV. XCVI drives 4.8x revenue per app user against the same brand's mobile web. Modere shipped a multilingual app during a BigCommerce Enterprise replatform and put it in the store in weeks, not quarters.
Every other path rebuilds your SAP Commerce storefront from scratch
The other routes to a SAP Commerce mobile app all ask the same thing: rebuild your storefront in a separate codebase. Custom native (Swift, Kotlin, React Native) means replicating every OCC integration, customer support module flow, hybris OMS workflow, S/4HANA connection, Customer Data Cloud identity flow, B2B account hierarchy, contract pricing rule, and Spartacus or Accelerator customization, all in a different language and on a different release cycle. The team then carries the duplicated work going forward: every catalog change in Smart Edit, every ImpEx import, every pricing rule, every B2B contract update ships twice.
The cost is real (in-house mobile teams cost $500K-$1M+/year fully loaded; agencies and SI partners $500K-$1M+/year, with enterprise-grade builds exceeding $1M), but the deeper problem is the duplication itself. You are not paying for a mobile app; you are paying to maintain a second version of your SAP Commerce storefront, separate from the first one. The older Hybris Mobile App SDK has been deprecated, and the BASE1 FLEX Flutter accelerator on the SAP Store still requires significant development resources and SAP expertise to operate.
Your stack handles the commerce. Our team does the native engineering
MobiLoud is the combination of a native platform and a service team. The platform bridges your live SAP Commerce storefront to an iOS and Android app and brings the features a native app needs built in: push notifications via OneSignal or Klaviyo, deep links into any page, persistent login, native navigation, smart banners, in-app payments, and analytics tied into GA4, Firebase, or Triple Whale. The native integrations you would otherwise build once-per-app are built into the platform once.
Together, your existing SAP Commerce storefront plus our platform is a custom mobile app experience, built on the storefront you already operate. Every Spartacus or Composable Storefront component, Accelerator template, hybris OMS workflow, S/4HANA integration, customer support module flow, B2B account hierarchy, ImpEx-loaded configuration, and agency-built customization that ships on the site shows up in the app automatically.
Your SAP Commerce team builds for the app the way they build for the site: Spartacus components, Accelerator templates, OCC extensions, B2B workflows, ImpEx imports, all on the release cycle they already have. Our team guides on the app-specific patterns and applies direct customizations to the app experience when something needs to look or behave differently in the app. The native SDK integrations that come up infrequently (custom payments, native analytics, a POS bridge) we handle from our side, and we manage the iOS and Android operational track: builds and submissions under your developer accounts, OS update cycles, certificate renewals, and store policy.
"In a very short amount of time, you got it up, you got it live in the app store."
Modere, on shipping a multilingual app on MobiLoud during their BigCommerce Enterprise replatform. The closest analog to a SAP Commerce replatform: a global B2C and B2B brand across 7 languages and 10 markets, app live in 4 weeks with zero customer complaints during the migration.
After launch is where the channel actually compounds
We are focused on the results we see SAP Commerce customers achieve regularly. The launch playbook is where we start: install prompts on your site, smart banners on mobile web, QR codes, email announcements to your existing customer base, and an app-user incentive to drive the first wave of installs. The push strategy gets built into the integration we set up (abandoned cart, back-in-stock, drops, order and shipping updates, B2B order status changes, contract renewal reminders, promotional campaigns), all sent directly from your existing Klaviyo or OneSignal account, alongside Emarsys if you already use it.
On Enterprise, the work does not stop at setup. Your customer success manager checks performance monthly against peer SAP Commerce merchants, builds analytics dashboards on the app channel, reviews what is working in the category, and proposes what to try next. The push strategy gets refined as the channel grows.
We have done this 2,000+ times across the ecommerce category. The results above are not exceptional. They are what the channel delivers when it is launched and managed properly. The fastest way to know whether it works for your SAP Commerce storefront is the free preview: we build a working version of your SAP Commerce mobile app from your live storefront in roughly 5 to 7 working days, so you can see exactly how it looks and feels before you commit to anything.