Matomo is an open-source web analytics platform.
It offers detailed reports on web traffic and user behavior while emphasizing privacy and data ownership.
The platform is very popular for ecommerce, and can track customer activity, engagement, sales and more with ease.
If you use Matomo now, it’s probably a crucial part of your stack.
So, can you use it in ecommerce mobile apps?
Matomo has SDKs for Android and iOS, so it’s very possible to integrate it into full-fledged native apps.
But this assumes two things:
Native apps cost $100k+ to build, and take months.
Integrating Matomo is more work on top of that.
There’s a much better way, that gets your brand on the App Store and Google Play in just weeks, for a fraction of the cost, and lets you reuse Matomo straight out of the box.
MobiLoud is an app builder for ecommerce.
The neat part: you can reuse everything from Matomo.
No matter how you use Matomo right now, no matter how you track actions and set up reporting - you can keep that exact same system for your MobiLoud iOS and Android apps.
Your app users will be your most loyal and engaged customers, so understanding their behavior on a deep level is crucial!
Matomo will work in your iOS and Android apps straight out of the box.
This is possible thanks to how MobiLoud works.
MobiLoud apps themselves are fully native, with native components necessary for the perfect app UX.
But you can think of them as a native layer on top of a web layer, because the apps display the content from your site via webview.
This works perfectly, and is the same model used by some of the world’s biggest online retailers like Amazon and Ebay.
At MobiLoud, we ourselves power thousands of apps for businesses ranging from small startups to multibillion dollar multinationals.
So from Matomo’s perspective, the apps are another browser and can be tracked as such.
This is so simple, but so effective. You can use your Matomo analytics on the apps just like you do on the web, understanding your app customers just as well!
The really cool thing is that this applies to everything else from your site too.
Whatever complex tech stack you built - including payment flows, third-party tools, custom features - will work perfectly in the apps.
Our team makes sure of it.
We build the apps for you, for a fraction of the usual cost. We also handle publishing, updates and maintenance.
If you’re interested in how you can build ecommerce apps the smart way, our team is ready to answer all your questions.
You can be ready to launch in just weeks, and get started for free with zero risk.