Yon-Ka Paris is a legacy brand born in 1954 that produces and sells high-end luxury skincare products to both B2B and B2C consumers and customers everywhere in the world.
Yon-Ka Paris, a French skincare brand established in 1954, wanted to create a direct connection with their customers through a modern, user-friendly mobile app.
As a luxury brand selling high-end products, they needed a solution that would put them directly in their customers' pockets while maintaining their premium brand experience.
MobiLoud helped them do it – with no compromises.
Snapshot
Vertical: Luxury skincare
Platform: Shopify Plus
Business Impact:
- Successful integration with Yotpo loyalty program to reward app users with extra loyalty points
- Cost-effective solution at half the price of comparable alternatives
- Consistent app downloads via email promotion
- Push notification capability for direct customer communication
"We wanted an app to be in our customers' pockets, on their phone directly, be able to send push notifications, and be on top of their mind, increase loyalty and retention, to in the end increase revenue."
- Raphael Faccarello, Head of Ecommerce
The Roadblock
To strengthen customer relationships and drive repeat purchases, Yon-Ka needed a mobile app.
But they didn’t have the capability in-house to build a mobile app. And on top of this, budget was a factor. As Raphael Faccarello, Head of Ecommerce for Yon-Ka Paris, explained, margins and profit were crucial considerations for the luxury brand.
“I had a choice with another company similar to yours, similar to Mobiloud, and it was just twice the price to do the same thing.”
They needed a solution that could duplicate their website experience into a native app while maintaining their premium brand aesthetic. Above everything, they needed to know there would be a clear pathway to ROI to make it worth their while.
Why They Chose MobiLoud
Cost-effectiveness was the primary driver in Yon-Ka's decision. MobiLoud offered the same functionality as competitors at half the price, making it an attractive option from an ROI perspective.
Beyond pricing, Yon-Ka was impressed with MobiLoud's approach to app development. The ability to fully convert their website’s features into an app was what sealed the deal.
“I liked the fact that you guys were able to duplicate the website into an app, and actually make it look like an app, with real app features. That was what made me choose Mobiloud.”
We would give them a fully synchronized, full-featured mobile app, for a manageable cost, making the decision to build the app totally risk-free.
Launch & Results
Yon-Ka launched the app to a positive reaction from their customers. The app has achieved solid adoption, and a perfect 5/5 on the App Store.
We were able to easily replicate all of the features from their website in the app, from their existing UI through to a custom integration with Yotpo for their loyalty program.
This allowed them to reward customers with extra loyalty points specifically for using the app and placing orders through it, which has been a major driver in app engagement.
Raphael has specifically noticed a spike in app downloads when they promote the app through their email marketing, showing a clear desire from their users for a mobile app.
The ability to send push notifications has also been an incredibly valuable aspect of the app for Yon-Ka.
“That's the most important feature for me, push notifications. Instead of sending an email, waiting for the customer to open, or an SMS, here you see the message right away, and it’s more customer-friendly I think.”
All in all it’s been a successful launch, with zero issues and a painless road for the Yon-Ka Paris team to go live with an app.
The Takeaway
For luxury brands like Yon-Ka Paris, a mobile app isn't just about having another sales channel. It's about creating a premium, direct line of communication with their best customers.
MobiLoud enabled Yon-Ka to achieve this goal cost-effectively while maintaining their brand standards.
Now they have a mobile app that fits seamlessly into their brand experience, with minimum upkeep and overhead.
Ready to create your own premium mobile app? Get a free preview of your app with MobiLoud and see how we can help you put your brand directly in your customers' pockets, just like we did for Yon-Ka Paris.
Yon-Ka Paris is a legacy brand born in 1954 that produces and sells high-end luxury skincare products to both B2B and B2C consumers and customers everywhere in the world.
