Since 2007, Matt & Nat has made its bag linings from recycled plastic bottles, and it sells wholesale and direct to consumers across Canada, the US, the UK, Europe, and Australia.
They’ve been sustainable, vegan and cruelty-free from day one, well before it was a trend.
The brand launched its first website in 2001, and today ecommerce is its main business. Part of that ecommerce strategy is having an app; a place for their regular customers, where they can open the store and start shopping with just one tap.
They had some trouble finding an app partner they could rely on - until they found MobiLoud. Read more about their experience, and how MobiLoud has proven to be the ideal partner, below.
Snapshot
Vertical: Vegan fashion accessories
Platform: Shopify
Business Impact:
- App provides an easier way for their customers to access the store
- Minimal lift; updates on their Shopify store flow into the app automatically
- Apps published across multiple markets internationally
- Weekly support and guidance from the MobiLoud team on app growth, promotion, and push notifications
“It makes me very happy that we signed the right company to build our app and help us grow the app. It was a very good decision.”
Why Matt & Nat Wanted an App
President & CEO Manny Kohli led the drive for an app. The desire came from his own experiences as a shopper. He found the apps offered by major retailers like ASOS and Zara to be so much better than what you get with a mobile browser.
“I found this amazing. I don’t need to open the browser. I don’t need to type in the brand name. I just tap on the app on my home screen, and it takes me to the brand where I’m shopping.”
The convenience of an app, from the shopper’s point of view, was such an upgrade. And as a consumer, Manny finds it noticeable when a brand he shops with doesn’t have an app.
“Wherever I shop, if they have an app, I love it. I download the app right away and shop on the app. Sometimes I like a brand, and they don’t have an app, and I say to myself, why don’t they have an app? They should have an app. An app today is very, very important.”
He wanted the same for Matt & Nat: a brand its customers could open with one tap from their home screen, where their loyal buyers could come back again and again without friction.
Matt & Nat’s First App
Manny took the idea straight to his ecommerce manager, and despite some struggles initially, they were able to find a provider and get an app live.
It ran fine for a few years, until the service began to slip. The app started to fall behind and needed an update.
That sent them looking for a new provider; but this time not just a provider, but a partner too.
Moving to MobiLoud
Their ecommerce manager went looking for someone who could deliver the service and partnership they needed.
“We were looking for the right partner, not only because of good service, but also because they know what we need. They understood what we need.”
That led them to MobiLoud.
MobiLoud revamped Matt & Nat’s app, using their existing Shopify store as the foundation for the new app.
Since they were building on top of their existing site, they didn’t need a full, complicated rebuild. The new version went live with minimal lift on their part.
And unlike the previous app, they didn’t have to maintain a separate design system and codebase, which meant less chance of the app falling behind and needing another revamp.
“We provided everything they needed from us, and then the app was up and working, and it’s doing really well.”
Working With MobiLoud
Matt & Nat has worked with MobiLoud now for close to a year. Manny’s quick to point out that there are rarely any issues, and there’s quick service whenever something does come up.
We also meet with their team every week to talk about growing the app, and what needs to be done to ensure the app drives a real business impact.
“We have a weekly call, and we discuss everything: the growth, what we have to do, and how to increase sales. Whenever we have the weekly call, we see the improvement.”
We’ve been working with them on things like push notification strategy and initiatives to generate more app downloads, which are starting to pay off.
We also give Manny and his team the peace of mind to know that there’s always a real person one call away.
“If anything I feel is not good, I can pick up the phone and call you guys, and you are always supporting. Whenever I message you, you reply instantly.”
The Takeaway
Manny wanted Matt & Nat on its customers’ home screens, the way the brands he loves shopping with are on his.
MobiLoud made that easy: giving them an app that takes less work to run, and an app partner that understands their business and what they need from their app.
That was just what Manny needed; not just a vendor or a software, but a partner.
“I’m here for a long partnership. It’s about the partnership.”
If you’ve been thinking about an app for your brand, and would like to see what MobiLoud can do for you, get in touch.
Book a free strategy call and in 30 minutes, we’ll show you examples of what your app could look like, and walk through the business case and a launch plan.
You’ll see how easy it could be to put your brand on your customer’s home screen, and why MobiLoud is the partner you need to make it happen.
The app
