Canine P4 is a one-stop-shop for dog breeders, providing test kits, testing systems, tools, and more support products.
For Wisconsin-based company Canine P4, serving large-scale dog breeders with diagnostic equipment and supplies, their mobile app was a key channel for customer relationships.
It helped them connect with their most loyal customers and build relationships, which is crucial for a B2B brand such as theirs.
But the original app took a little too much work to manage. They were looking for a simpler solution that would let them streamline how they managed their website and app. They got that, with MobiLoud.
Snapshot
Vertical: Veterinary Diagnostics & Breeding Supplies
Platform: Shopify
Business Impact:
- Simplified operations by syncing their website and app
- Improved customer engagement via push notifications
- Decreased workload without increasing costs
“The support is very responsive, very motivated, they take initiative on things, which in my experience is not a characteristic of support guys. So bravo on that. It's pretty impressive and makes it quite a bit easier.”
- Micah Decker, Marketing and Customer Service Lead, Canine P4
The Roadblock
With the site built on Shopify, Micah and the team originally used another popular Shopify app builder to launch their app.
While it worked, the app was limited, and came with too much overhead for their team, who are focused more on selling products than maintaining tech.
Their first provider offered little support, and every update meant double the work: maintaining both the website and the app separately.
Why They Chose MobiLoud
MobiLoud made it so much easier to manage their app. It would update automatically in line with their website, ensuring they always had a consistent user experience across website and app, with less work needed from their side.
“The price was very similar between you and them, but they had no support. You guys have been very, very helpful all the way through.”
Our streamlined approach brought them in. But our attention to support proved to be the biggest differentiating factor between us and other app builders (including their previous tool).
Launch & Results
The mobile app is a key asset for Canine P4. Their kind of business relies on relationships, and apps are one of the best ways to build and nurture close business relationships with your top customers.
“Once they have the app, it's a lot easier to interact with us and for us with them. So it's almost like a self-selected VIP program. You know, they take the action of downloading the app, they commit to you by doing that, you have better access to them, they have better access to you.”
MobiLoud helped Canine P4 launch a new app, one that maintained that close touchpoint they desired, but with less legwork to maintain.
Importantly, we let them relaunch without a huge investment in time or money, and without having to manually switch users to the new app.
They maintained their existing app store listings, their reviews, their users – we just shipped the new, improved app as an update, with zero friction for their customers.
The Takeaway
Mobile apps are a great channel for businesses built on relationships.
But for companies with lean technical teams, the maintenance required to manage two separate platforms and keep everything consistent and in sync is often too much.
MobiLoud removes this handcuff. With your site and website automatically synced, your app runs basically on autopilot. The content, design, functionality is always in line with your site, with no extra work needed.
Our commitment to service is the cherry on top – we actively work with you to ensure your app is a success.
If you want to launch a new, personal channel for your best customers, get in touch with the MobiLoud team. See what your app could look like with a free preview now.
Canine P4 is a one-stop-shop for dog breeders, providing test kits, testing systems, tools, and more support products.
