AWG is a German clothing retail chain based in Köngen, and one of the largest textile retailers in Germany.
AWG Mode knew their old app wasn’t meeting expectations. It was outdated and had them looking for an upgrade.
With maintenance costs for native apps running high, and template-based solutions limiting functionality, AWG needed a better way to engage its loyal, mobile-first customers.
Partnering with MobiLoud gave them exactly that: a fast, cost-effective, low-maintenance app that looks and feels like a true native shopping experience.
Snapshot
Vertical: Fashion & apparel
Platform: Shopware
Key Metrics:
- 6-week timeline from kickoff to app launch
- Push notifications driving ~3x higher click-through rate than email
Business Impact:
- Keep a lean operating model – no double work
- No costly maintenance or native rebuilds
- Customer adoption growing steadily with positive feedback
The Roadblock
AWG’s previous app had been in place for nearly a decade. And it showed – it wasn’t delivering the user experience they wanted to represent their brand.
Harry Henke, responsible for AWG’s online shop and digital assets, described it as outdated, with a look and feel that didn’t measure up to their website.
While affordable, the old solution created headaches and offered no path to growth.
Yet when evaluating replacements, AWG saw that native builds or PWAs would mean triple the cost, duplicated work, and steep maintenance requirements.
Why They Chose MobiLoud
Replacing their old app was a priority. In the process, the team looked at all available options. This included custom development – which was ruled out relatively quickly.
“We looked at native development, or a PWA, or anything else you can imagine. Everything we discussed was pretty pricey. Also, the future maintenance was pretty big, and we had to do everything twice, or three times, if you were talking about doing it native for Android and native for iOS.”
When they found MobiLoud, they found the ideal mix between functionality and operational simplicity.
MobiLoud’s approach (turning AWG’s existing webshop into a full-featured app) meant:
- Automatic sync: The app would retain the same features and user experience as their website.
- Cost savings: No need for three separate builds (iOS, Android, and web).
- Low maintenance: Features added to the webshop automatically appear in the app.
Their MobiLoud app wasn’t just a “website in a box”. It added everything their customers expect from a proper native app, without the cost and complexity of building from scratch.
“Everything we do in our online shop is now automatically also done in the app. But it isn't just our mobile version of the shop. It just looks more like an app, and what a user expects of an app. It's just like you think an app should be.”
Launch & Results
AWG initially expected delays. Harry believed the quoted timeline of six weeks would end up stretching out into months.
Instead, MobiLoud delivered exactly as promised – with a quality app live in just over a month.
The process was streamlined, requiring minimal back-and-forth communication and avoiding the typical delays associated with app development projects.
Customer response has been notably positive, with some customers specifically reaching out to congratulate AWG on their improved app.
Internally, team members across different departments expressed pride in having a professional, well-functioning mobile app.
The app is a professional asset that reflects well on their brand, and gives them a new way to reach their customers.
Push notifications are already emerging as a particularly valuable feature, with click-through rates approximately 3x higher than their email campaigns.
“All the people in my team and other teams at AWG are really proud of having just a good-looking app now.”
The Takeaway
For AWG, MobiLoud solved a decade-long problem in weeks.
We helped them launch a new app, one that they feel proud to promote, without a massive cost or launch timeline.
There’s no costly maintenance, it reflects every website update automatically, and opens a powerful new channel for customer retention through push notifications.
“It is fast, it is not pricey, and it just works.”
Launch Your Own Mobile App in Weeks, Not Months
AWG’s experience proves you don’t need a native rebuild or massive budget to launch an app your customers love.
MobiLoud helps fashion and apparel brands like AWG replicate their webshop into a sleek, reliable app in just weeks – without doubling your workload after you launch.
You’ll join hundreds of other brands driving up to 7x higher conversion rates, 10-50% higher AOV, and recovering abandoned carts on autopilot, all with zero risk and minimal lift.
See your store as an app now. Get a free preview of your mobile app
AWG is a German clothing retail chain based in Köngen, and one of the largest textile retailers in Germany.
