What Hyva teams actually need to know
An app channel for Hyva brands, without the storefront rebuild
The question is not whether a mobile app makes sense for your Hyva storefront. It is how to launch one without rebuilding the performance frontend your team just shipped, paying for a custom-native engagement that mirrors every Magento extension and Hyva theme tweak, or staffing a separate mobile team alongside your Hyva engineers.
Push reaches customers where email and search cannot
Email open rates have fallen for years, and the promotions folder eats a large share of what does get delivered. SMS works but carries TCPA-style compliance overhead, costs that scale with volume, and a customer-experience cap before opt-outs climb. The retention-channel ceiling for Hyva merchants is well below where it used to be.
Mobile apps change the shape of the channel. An icon on the home screen, persistent login, push notifications direct to the lock screen, and the install itself as a signal of your best customers. Push reaches the customer where email and SMS cannot, and app users are already opted in by definition.
Across the ecommerce category, app users convert at up to 7x mobile web rates, spend 10-50% more per order, and deliver roughly 3x the lifetime value. MobiLoud's Magento roster shows the same pattern on the same backend Hyva merchants use: Tadashi Shoji, a luxury fashion brand on Magento, accounts for 18% of total online revenue through the app, with app users converting at 8.3x mobile web rates and generating 10x the revenue per user. John Varvatos generates 10x the revenue per app user vs mobile web. Sleefs ships 3x revenue per user and 30% higher AOV. XCVI drives 4.8x revenue per app user against the same brand's mobile web.
Every other path rebuilds your Hyva storefront from scratch
The other routes to a Hyva mobile app all ask the same thing: rebuild your Hyva storefront in a separate codebase. Custom native (Swift, Kotlin, React Native) means replicating every Hyva theme component, every Alpine.js interaction, every Tailwind layout, every Hyva Checkout step, every Magento extension you ported with Hyva-Compat, and every B2B or MSI configuration against the GraphQL or REST API, in a different language and on a different release cycle. The team then carries the duplicated work going forward: every promotion rule, theme update, Hyva-Compat addition, and extension change ships twice.
The cost is real (in-house mobile teams cost $500K-$1M+/year fully loaded for an enterprise Magento and Hyva build; agencies $500K-$1M+/year), but the deeper problem is the duplication itself. You are not paying for a mobile app; you are paying to maintain a second version of your Hyva storefront, separate from the first one. Hyva exists in large part to keep the frontend lean and the dev team small; a parallel mobile codebase undoes the same gain.
Your stack handles the commerce. Our team does the native engineering
MobiLoud is the combination of a native platform and a service team. The platform bridges your live Hyva storefront to an iOS and Android app and brings the features a native app needs built in: push notifications via OneSignal or Klaviyo, deep links into any product or category, persistent login, native navigation, smart banners, in-app payments, and analytics tied into GA4, Firebase, or Triple Whale. The native integrations you would otherwise build once-per-app are built into the platform once.
Together, your existing Hyva storefront plus our platform is a custom mobile app experience, built on the storefront you already operate. Every native Hyva theme module, Alpine.js component, Tailwind layout, Hyva Checkout flow, Magento extension ported with Hyva-Compat, B2B price list, MSI source, and agency-built widget that ships on the web shows up in the app automatically.
Your Hyva team builds for the app on the same stack they already use: Alpine.js, Tailwind, Hyva theme code, Magento extensions, all on the release cycle they already have. Our team guides on the app-specific patterns and applies direct customisations to the app experience when something needs to look or behave differently in the app. The native SDK integrations that come up infrequently (custom payments, native analytics, a POS bridge) we handle from our side, and we manage the iOS and Android operational track: builds and submissions under your developer accounts, OS update cycles, certificate renewals, and store policy.
"At first, we explored the viability of building our own native apps from the ground up. Managing them effectively moving forward would not have been feasible due to the disconnected nature of such an approach."
David Chamberlin, Lead Developer at Tadashi Shoji, on why the luxury fashion brand chose MobiLoud over a custom-native Magento build. The app now accounts for 18% of total online revenue, with app users converting at 8.3x mobile web rates.
After launch is where the channel actually compounds
We are focused on the results we see Magento and Hyva customers achieve regularly. The launch playbook is where we start: install prompts on your site, smart banners on mobile web, QR codes, email announcements to your existing customer base, and an app-user incentive to drive the first wave of installs. The push strategy gets built into the integration we set up (abandoned cart, back-in-stock, order and shipping updates, B2B order status changes, promotional campaigns), all sent directly from your existing Klaviyo or OneSignal account.
On Enterprise, the work does not stop at setup. Your customer success manager checks performance monthly against peer Magento and Hyva merchants, builds analytics dashboards on the app channel, reviews what is working in the category, and proposes what to try next. The push strategy gets refined as the channel grows.
MobiLoud has published 2,000+ apps since 2013. The results above are not exceptional. They are what the channel delivers when it is launched and managed properly. The fastest way to know whether it works for your Hyva storefront is the free preview: we build a working version of your Hyva mobile app from your live storefront in roughly 5 to 7 working days, so you can see exactly how it looks and feels before you commit to anything.