WinWink is a UK-based online competitions platform running high-frequency prize draws across collectibles, tech, cash, and experiences.
Fast-growing competition platform WinWink depends on speed, urgency, and frequent customer touchpoints to drive participation across dozens of daily competitions.
Today, a mobile app is a key touchpoint for fast-moving, high-engagement brands like WinWink. But their previous mobile app setup wasn’t delivering; and building a custom app wasn’t a realistic option.
Working with MobiLoud, WinWink relaunched their app quickly, overcoming the challenges of migrating to a new platform and launching in time for one of the most important periods on their calendar.
Snapshot
Vertical: Online competitions & raffles
Platform: WordPress
Business Impact:
- Successfully relaunched mobile app ahead of Cyber Monday
- Positive customer feedback on app design and usability
- Steady growth in active users after launch
- Established push notifications as a strategic, low-cost engagement channel
“If you need the app and you need something that works and is effective for you, go with MobiLoud. It’s no more headache. Don’t worry about it.”
-Frank Strauss, Head of Growth at WinWink
The Roadblock
WinWink already had a mobile app. But it wasn’t working.
The previous provider delivered what was essentially a direct pull of the website. The idea was fine - their website as an app. But it was missing the differentiation and optimization needed for a true app experience. Structurally, it failed to meet expectations and didn’t support WinWink’s broader growth strategy.
Launching a new, improved version of their app was a priority. But at the same time, building a fully custom app wasn’t viable.
It would have meant a lengthy development cycle, high costs, and ongoing technical overhead; a poor fit for a business focused on rapid iteration and multi-channel growth.
“If we went the route of building an app clean, it’s a whole dev project. It’s ins and outs and multiple things.”
Why They Chose MobiLoud
After researching alternatives and speaking with peers in the competition space, WinWink identified MobiLoud as the most practical path forward.
What stood out was MobiLoud’s experience, clarity, and proven process. The team was able to answer questions quickly, anticipate edge cases, and clearly outline what would (and wouldn’t) work.
Just as importantly, MobiLoud offered a way to deliver a clean, native app experience without turning the project into a long-term development burden.
“To be effective, clean, and have it actually look and feel and operate as an app, without the complete nightmare of having to build one, this was the route to go.”
Launch & Results
The app relaunch came with real-world constraints.
WinWink needed to migrate away from their previous provider, resolve access issues with Apple and Google developer accounts, and still launch just ahead of Cyber Monday; a critical moment for the business.
Despite the pressure, the MobiLoud team worked hard to ensure their app went live successfully.
Early signals have been encouraging:
- Strong internal and customer feedback on design and look-and-feel
- A short-term cleanup of legacy users, followed by steady growth in active users
- Clear momentum toward using the app as a core engagement channel
The next phase focuses on building out push notification flows, tightly integrated with WinWink’s existing Klaviyo setup, with the goal of reducing reliance on costly SMS while increasing urgency and participation.
The Takeaway
For a business like WinWink, where urgency, frequency, and cost efficiency matter, a mobile app isn’t just another channel. It’s a strategic advantage.
By partnering with MobiLoud, WinWink avoided the pitfalls of custom development and underperforming app builders, launching a real app experience that fits seamlessly into their growth stack.
“We felt quite at ease moving ahead with MobiLoud. WinWink is a very interesting business, and the time and effort you guys have given to look at our nuances and specific needs has been extremely helpful.”
The foundation is now in place. As push notifications and automation mature, the app is positioned to become a major driver of engagement and revenue - without adding operational complexity.
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WinWink is a UK-based online competitions platform running high-frequency prize draws across collectibles, tech, cash, and experiences.
