Junior Couture Drives 50% of Peak Season Revenue From Just 5% of Users After Relaunching Their Mobile App

Junior Couture operates a premium childrenswear brand across multiple regions, languages, and currencies, all powered by a complex Salesforce Commerce Cloud setup.

They had a mobile app too - a custom build that required significant work to maintain. Due to the operational demands, much of their web experience didn’t translate to the app, and there was a major gap in functionality between their website and app.

By relaunching their app with MobiLoud, Junior Couture unified their web and app experience, lessened their internal workload, and saw the app become a disproportionately strong revenue driver during Black Friday and the holiday season.

Snapshot

Vertical: Fashion (Luxury childrenswear)

Platform: Salesforce Commerce Cloud

Key Metrics:

• ~50% of total revenue driven by the app (from just ~5% of total users)
• Significant uplift vs previous native app

Business Impact:

• Eliminated duplicate website and app maintenance
• Improved app performance and stability during peak traffic
• Enabled rapid, backend-controlled updates across all markets
• Strong positive feedback from internal teams and leadership

“If someone wants to go to market quickly, and doesn’t want to give two different experiences between website and app - this is the best option.”

The Roadblock

Junior Couture already had a native mobile app. But it came at a cost.

The app was essentially a completely separate platform from their Salesforce Commerce Cloud website. Every change required duplicate effort across web and app: content updates, feature rollouts, navigation changes, and merchandising tweaks.

It was just too much work. As a result, the app lagged behind the website in both features and performance, limiting conversions and slowing their innovation.

“We needed to do everything twice, which consumed a lot of energy, resources, time, and money. We were not able to implement a lot of things on the mobile app that we could do quickly on the website.”

Why They Chose MobiLoud

Junior Couture didn’t need a redesigned experience. They needed one experience, everywhere, all managed from their Salesforce Commerce Cloud site.

Their website was responsive, optimized, and unique to their brand. MobiLoud didn’t try to rebuild or reimagine this experience; instead, leveraging their existing website to build a seamlessly synchronized mobile app.

They got:

• A single codebase powering both web and app
• Full parity with their Salesforce Commerce Cloud features
• No compatibility or integration issues
• Flexibility to customize app-only elements when needed

The app provided everything their previous native app did, with a drastic reduction in workload, even retaining the flexibility to provide exclusive experiences in the app (without maintaining a separate platform).

“Once we started testing, we realized a single piece of code reduced almost 95% of my work. With that one line of code, we could control what shows only in the app and what shows only on the browser.”

Launch & Results

Junior Couture relaunched their app with MobiLoud just ahead of Black Friday and the holiday peak - a critical test for performance and reliability.

Everything worked as intended. The app and website remained fully in sync, with performance optimization on their website carrying over to the app.

They were able to offer a stable, fast and consistent experience across:

• Desktop
• Mobile browser
• Native app

Most importantly, the business impact was clear.

Even with a relatively small share of their customers on the app, it became their strongest revenue channel.

“Only about 5% of users are on the app, but they generate around 50% of sales.”

Management response was immediate and positive, particularly given:

• The reduction in operational overhead
• The app’s stability during Black Friday and Cyber Monday
• The absence of performance complaints during peak traffic

“It sustained peak traffic without any issues. No complaints about the app being slow during Black Friday or Cyber Monday. That’s probably the best feedback we can receive.”

Operational Wins Beyond Revenue

Beyond performance and revenue, the new app dramatically simplified day-to-day operations.

• Content updates now happen once (on the website) and automatically reflect in the app
• Navigation and menu changes can be deployed across all regions without submitting a new app version

The team also implemented:

• A country & language selection welcome screen for global users
• A persistent bottom menu with key links like shipping, contact, and click-to-WhatsApp - a feature that received strong internal feedback

The MobiLoud solution finally gave them a way to maintain a native app with all the features they needed, without the operational drag that came with their previous attempt.

The Takeaway

Junior Couture’s experience is a critical lesson for enterprise ecommerce brands:

A mobile app shouldn’t be a second platform to manage.

By switching to MobiLoud, Junior Couture eliminated duplicated effort, aligned their app fully with Salesforce Commerce Cloud, and unlocked outsized revenue impact from a small but highly engaged user base, all while maintaining stability through peak season.

Their team summed it up:

“For brands that don’t want duplicate effort and want to go to market quickly — this is the right solution.”

Want to see what your Salesforce Commerce Cloud site could look like as an app?

MobiLoud helps brands like Junior Couture turn their existing websites into high-performing mobile apps, without rebuilding, without duplicated workflows, and without long-term maintenance overhead.

Get a free app preview to see how your site performs as a native mobile app, and how you can go live with the perfect mobile app in weeks, not months.