Atlantikos Builds a Mobile App to Power Repeat Purchases for Brazil’s First Vegan Marketplace

Atlantikos operates in a fast-growing but highly intentional market, where customers care deeply about trust, sourcing, and product values. 

With almost all of their traffic coming from mobile, and a high repeat purchase rate, launching a mobile app had long been a priority - but never felt attainable.

With MobiLoud, Atlantikos finally found a way to turn their mobile-optimized marketplace into a smooth, flexible app without rebuilding its entire tech stack.

Snapshot

Vertical: Online marketplace (Vegan & sustainable products)

Platform: WooCommerce

Business Impact:

• Successfully launched a mobile app without custom development
• Replaced an underperforming local app solution
• Established push notifications as a core retention channel

“It’s smooth, clean and efficient. That's the goal and that's what a user wants to see.”

-Raphael Schaffer, Founder, Atlantikos

The Roadblock

Atlantikos had strong product-market fit, with a business model built around repeat purchases, and regular customers who loved the platform. But there was one missing piece: an app.

Customers were already buying frequently and repeatedly, especially everyday products like food. Many explicitly asked for a mobile app to make it easier to come back and buy their weekly staples.

And with 92% of their website visitors on mobile, an app was an obvious priority.

However, building a native app wasn’t realistic. Their team of WooCommerce developers didn’t have experience with mobile apps, and the cost of a full custom build was far too much.

They first tried launching an app with a local app provider. Unfortunately, the app didn’t live up to their expectations. It lacked key integrations, offered limited push notifications, couldn’t be customized, and performance wasn’t up to the level of their website.

“Since we already had this good mobile experience, we thought that we were ready to find a solution that could transform this browser experience into an excellent app.”

Why They Chose MobiLoud

Atlantikos didn’t need a reinvented experience. They didn’t need an app built from the ground up with all-new bells and whistles.

They just needed their existing website, turned into a mobile app.

MobiLoud stood out by offering:

• Full WooCommerce compatibility
• Full push notification capability
• Deep segmentation and abandoned cart notifications
• Flexibility to customize navigation and menus
• Responsive, reliable support

After a disappointing experience elsewhere, delivery and support mattered just as much as features.

As Raphael, the company’s founder put it:

“You guys are really offering what you promised. We're very happy with everything we're seeing.”

Launch & Results

The biggest win was simply launching a mobile app that lived up to their expectations, that fit within their budget and operational constraints.

In the early days after launch, it was clear that:

• The app experience closely matched Atlantikos’ expectations
• Navigation, menus, and performance felt smooth, clean, and efficient
• The groundwork is in place for daily push notifications, segmented by product category and customer behavior

With over 7,000 products and highly distinct customer cohorts, push notifications are expected to become a key driver of repeat purchases, with greater effectiveness and lower cost than other channels.

The Takeaway

Atlantikos proves that mobile apps aren’t just for mass-market ecommerce.

For niche marketplaces with high repeat behavior, strong mobile traffic, and a loyal customer base, an app becomes the natural next step. Not a risky experiment.

“An app makes sense for an ecommerce brand that sells a lot of products, has high recurrence, and already has a good mobile experience. It’s a next step when you already have something validated in terms of business, sales, and product.”

With MobiLoud, Atlantikos didn’t need to be able to afford an expensive custom solution, to be able to launch an app built for scale, segmentation, and long-term retention.

They had the core user experience already, they had the customer base. MobiLoud added the finishing touches, with an app that gave them a more direct connection to their loyal shoppers.

Want to see what your marketplace could look like as an app?

MobiLoud helps ecommerce and marketplace brands turn their existing websites into fully featured mobile apps, without rebuilding, without limitations, and without long-term maintenance headaches.

Get a free app preview and see how your mobile experience can become a high-performing app in weeks, not years.