Last Updated on
May 23, 2024

39 Shopify Statistics (Revenue, Merchants, Customers and More)

Key takeaways:

Shopify - you’ve probably heard of it.

Just ten or so years ago, very few had. Yet now, this platform is behind around a quarter of all eCommerce websites, including more than 2.8 million in the US alone.

It’s easy to argue that Shopify is largely responsible for the boom in eCommerce in the 21st century. Shopify was one of the first platforms to make it easy for anyone to launch an online store, without needing web development skills or a team of developers.

In this article we dive deep into data behind the Shopify platform, with the most interesting and insightful Shopify Statistics and Shopify Facts to know about in 2024.

Shopify Statistics: Highlights

  • There are more than 4.8 million currently live Shopify websites, and more than 7.3 million total websites that have used Shopify at some point.
  • Roughly 60% of Shopify websites are US-based, with more than 2.9 million sites.
  • Shopify processes more than $500 billion in GMV yearly, with 561 million unique customers coming through Shopify-powered stores.
  • Shopify has 26% of the eCommerce platform market share, making it the most popular technology for eCommerce websites today.
  • Shopify is also the third most popular online payment processing technology, behind PayPal and Stripe.

Shopify User & Merchant Statistics

In this article we’ll be breaking down our Shopify statistics by a few different categories. The first is Shopify statistics regarding Shopify users; merchants and online stores that use Shopify to power their businesses.

In this section, we find that Shopify powers nearly 5 million websites worldwide. Most of these are in the US; in fact, the next most popular country for Shopify stores, the UK, has only 200,000 live websites, less than 5% of all Shopify stores.

Nearly 25% of Shopify stores are in the Apparel category, with Home & Garden second at approximately 10%.

In total, Shopify stores combine to drive over half a trillion - $500 billion - in GMV per year.

Based on this figure, and depending on which source you take for the total number of Shopify stores, the average Shopify store’s revenue is between $104,000 - $235,000 per year, or $8,666 - $ 19,583 per month.

Here are all the Shopify user statistics you need to know about:

  • More than 7.3 million websites have used Shopify at some point, with more than 4.8 million live websites using Shopify.
  • Shopify supports businesses in over 175 countries.
  • There are 2.9 million websites running on Shopify in the US, which accounts for 60% of all Shopify stores.
  • The next most popular country for Shopify users is the UK, with 200,000 sites, 4.26% of all Shopify sites.
  • The most popular product category for Shopify stores is Apparel, accounting for nearly 25% of all Shopify stores.
  • Shopify processed more than half a trillion dollars in GMV in 2022.
  • The average Shopify store does between $104,000 - $235,000 in yearly GMV.
  • Shopify Merchants around the world drove $9.3 billion in sales for Black Friday-Cyber Monday (BFCM) weekend in 2023, an increase of 24% on the previous year.

Sources: BuiltWith | Shopify [1] [2] [3] | Statista

Shopify Customer Statistics

Now let’s look at customers - people who buy from Shopify-powered websites.

Many of these consumers don’t know anything about the Shopify name or brand. All they know is the name of the website they’re buying from. And Shopify gives these brands the tools to provide an excellent user experience.

For the millions of Shopify users, there are multitudes more who are buyers from Shopify-powered websites, 561 million, in fact, who came through Shopify stores in 2022 alone.

During Black Friday-Cyber Monday in 2023, Shopify sites served 61 million shoppers, who spent an average of $108.12 in each transaction.

This comes out a little higher than the average order value for Shopify stores, which came out at $85 per one study, with the average revenue per customer on Shopify sites at $92.

The final point to note is that more and more customers are mobile first; mobile made up 69% of online sales on Shopify stores during a recent BFCM weekend.

  • 561 million unique online shoppers came through Shopify-powered stores in 2022.
  • 61 million consumers purchased from Shopify brands during BFCM 2023, with an average cart price of $108.12.
  • A 2022 study by LittleData found that the average order value (AOV) for Shopify stores was $85, with 60% of stores between $50 and $192 in AOV.
  • The same study found that Shopify stores have an average revenue per customer of $92, with 60% of stores between $53 and $209.
  • Mobile accounted for 69% of all online sales for Shopify Merchants during Black Friday-Cyber Monday 2022.

Sources: Shopify [1] [2] [3] | Littledata [1] [2

Shopify Market Share

Shopify has carved out a space as the most popular platform for eCommerce businesses to build their website on.

More than a quarter of all eCommerce websites run on Shopify. Including Shopify Plus, Shopify’s enterprise solution, they are also the market leader among the highest-traffic eCommerce websites in the world.

  • Shopify holds 26% market share among all eCommerce websites, beating out WooCommerce as the #2 eCommerce platform.
  • Among the top 1 million eCommerce websites by traffic, Shopify (including Shopify Plus) has 27% market share.
  • Shopify (including Shopify Plus) makes up 21% of the top 10,000 eCommerce websites by traffic in the world.

Sources: BuiltWith [1] [2] [3]

Shopify Revenue

Earlier we showed you how much the average Shopify-powered website made in yearly/monthly revenue. Now we look at Shopify, the business.

As you’d expect from the software powering nearly 5 million websites around the world, Shopify has established itself as an extremely valuable company. They do this through a number of avenues, including monthly subscription fees and taking a flat percentage fee from each transaction facilitated by Shopify merchants.

  • Worldwide, Shopify generates over $5.6 billion in total revenue yearly, an increase of more than $4 billion since 2015.
  • Shopify has a Monthly Recurring Revenue (MRR) of $107 million (revenue from subscriptions, not including transaction fees).

Sources: Statista | Shopify

Shopify Plus Statistics

One of the fastest-growing elements of Shopify’s business is Shopify Plus. Shopify Plus supports enterprise-level brands, providing a scalable platform with increased security, deeper reporting and the ability to support higher transaction load and unlimited SKUs.

Shopify Plus now powers nearly 50,000 websites around the world, the majority of which are based in the US. These include some of the world’s biggest brands and names, from Gymshark to Nestle to Eminem.

  • 48,000 websites currently run on Shopify Plus.
  • 27,000 of these websites are based in the US, making up 56% of all Shopify Plus stores.
  • Next highest countries by Shopify Plus usage are the UK (3,316 sites, 6.85% of total) and Australia (3,046 sites, 6.29%).
  • The average Shopify Plus store is built and launched within 90 days.
  • Shopify Plus merchants include Rebecca Minkoff, LeSportSac, Fashion Nova, Gymshark, Hawkers, Leesa, GE, Nestle, and Unilever and businesses from celebrity entrepreneurs Kylie Jenner, Eminem, Justin Bieber, and Kanye West.

Sources: BuiltWith | Shopify

Shopify App Store Statistics

One reason Shopify is such a popular platform for eCommerce businesses is the vast ecosystem of third-party apps, plugins, integrations and service providers.

Many of these come through the Shopify App Store, which has become one of the best ways for developers to earn a living building B2B software.

The App Store features more than 11,000 apps, from more than 7,000 developers, who average nearly $100,000 per year in revenue.

All up, Shopify app developers have earned more than a billion dollars over the App Store’s lifetime.

  • There are more than 11,000 apps in the Shopify App Store, from over 7,000 vendors.
  • 87% of Shopify merchants use apps from the App Store.
  • The average cost of a Shopify App is $19.14.
  • The average merchant spends approximately $120 per month on Shopify Apps.
  • The average Shopify App developer earns $93,000 per year in revenue, while the top 25% of Shopify App developers make revenue of around $167,000 per year.
  • Shopify App partners and developers have earned more than $1.5 billion since the Shopify App Store was launched.

Sources: Store Leads | Shopify Theme Detector | Shopify

More Shopify Facts & Statistics

Wait - we’re not finished. Here are some more insightful Shopify facts and statistics that are sure to rouse your curiosity.

Data shows that Shopify sites convert more than sites built on other platforms, and the scale at which Shopify processes transactions makes it one of the most popular payment processing technologies in the world.

Then there’s the Shop App; Shopify’s customer-facing app, where consumers can shop from different brands running on Shopify, all in one place. This app has quietly become one of top 5 shopping apps in the world today.

Here’s more to round out the article:

  • Shopify is the third most popular online payment processing technology today, with 14% market share, behind only PayPal and Stripe.
  • Shopify claims that Shopify checkouts convert 72% better than the average eCommerce checkout.
  • Shop Pay increases conversions by as much as 50% compared to guest checkout 
  • A study from a Big Three global consulting firm found Shopify Checkout converts 36% better overall and 15% better on average than other eCommerce platforms, including Salesforce Commerce Cloud, Magento and BigCommerce.
  • Shopify Payments currently supports merchants in 23 countries.
  • The Shopify Admin interface is available in 21 languages, from English to Czech, Thai, Norwegian and Vietnamese.
  • Shopify’s customer-facing Shop App has over 24 million total users.
  • The Shop App has over 10 million downloads and 514000 reviews on Google Play. 
  • The Shop App has more than 4.7 million ratings on the Apple App Store, and is ranked the #5 ranked shopping app for iOS.
  • 98% of orders delivered with Shopify Fulfillment are delivered on time in three days or less.
  • There are more than 760 Shopify service partners across the US, UK, Canada and Australia.

Sources: Statista | Shopify [1] [2] [3] [4] [5] [6] [7] | Google Play | Apple

Wrapping Up

Doing more than $5 billion in yearly revenue, supporting more than a quarter of the world’s eCommerce websites and facilitating over $500 billion in yearly revenue, Shopify is without a doubt one of the biggest tech companies in the world today.

The data in this article backs this up, and gives a look under the hood at how Shopify fits into (and in a large part, creates) the modern eCommerce ecosystem.

If you’re a Shopify store owner, you’re on the right track by using Shopify as the tech stack to power your website. Your next step, to keep up with the rising wave that is mobile commerce, should be to launch your own app.

That’s what MobiLoud does for you. We’re the #1 way for eCommerce businesses (especially Shopify stores) to create a branded mobile app. We provide a full service that makes it easy, requires no foreknowledge of coding or mobile development, and is affordable for any store with consistent revenue.

Learn more with the following resources:

Building an app with MobiLoud is the best way to increase your revenue and build a bigger Shopify brand, without adding huge amounts of overhead or complexity to your business. Get started with a free preview of your app, get in touch now and let's talk.

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