Custom mobile apps for fashion brands

Launch every drop straight to your best customers

Get native iOS and Android apps, built on your live store. Earn a permanent place on your best customers' home screens, and put every new collection one tap away.

Two screens from Jack & Jones's mobile app, the home screen and a product page, with a new arrivals push notification, a saved item and an added-to-bag confirmation

2,000+ apps published since 2013

BestsellerJohn VarvatosOnlyBuyBuyBabyBoozeBudJack & JonesRiot FestPerfume.com
BestsellerJohn VarvatosOnlyBuyBuyBabyBoozeBudJack & JonesRiot FestPerfume.com
BestsellerJohn VarvatosOnlyBuyBuyBabyBoozeBudJack & JonesRiot FestPerfume.com
BestsellerJohn VarvatosOnlyBuyBuyBabyBoozeBudJack & JonesRiot FestPerfume.com

Why fashion brands should launch an app

Get a direct line to your VIPs

Your brand sells on newness: new collections, limited drops, restocks and a few big sale events a year. With an app, you can get the word out to your best buyers the moment it goes live.

Put every drop in front of your best customers first

Send a new collection to the lock screen the moment it goes live, with the campaign image and a tap straight into the collection. App users can get early access or app-only pieces, set up on your store like any other collection.

Bring shoppers back when a sell-out restocks

Your popular sizes sell out first, and every shopper who finds their size gone is a sale you lose unless you can reach them again. A back-in-stock push takes them straight to the product as soon as it returns.

Reach customers again without paying for them twice

You paid to acquire these customers once. Retargeting them on Meta and TikTok means paying again, every season. Your app gives them an icon on their home screen and keeps them signed in, and push reaches them whenever you have something new to show.

4x higher purchase rate from app users (John Varvatos)

Get more from your biggest sale days

On Black Friday, at the end-of-season sale or for a collaboration launch, every brand emails at once. Push goes straight to the lock screen of the shoppers who installed your app, and you can open the sale to them early.

3x push click-through rate vs email (AWG Mode)

See how fashion brands use push notifications to drive repeat sales

The proof

What an app can do for your fashion brand

From luxury labels to streetwear and international high-street brands, mobile apps can be a powerful brand asset and revenue channel for all kinds of merchants.

A custom mobile app, built on your site

Launch a branded mobile app, without rebuilding your site

MobiLoud lets you launch a new sales channel, built on your existing store. Your app retains everything you've already built on your site, from collections, custom features and checkout upgrades, to third-party integrations and theme customizations.

There's no rebuilding, no second storefront to build and maintain.

Collections and merchandising

Every collection, filter and product badge you've set up in your store, in the app from day one.

Custom features and fit tools

Size guides, fit finders and every custom feature your team or agency has built for your site.

Checkout and payments

Your checkout and every upgrade to it, with the payment options your customers use, such as PayPal and Klarna.

Theme and editorial design

Your theme customizations, lookbooks and editorial pages, video included, look exactly the way you designed them.

Reviews and customer photos

Reviews and customer photos from Yotpo, Okendo or Judge.me, with fit feedback if you collect it.

Returns and exchanges

Your returns and exchange portal, such as Loop, Narvar or AfterShip, handles app orders as well.

Loyalty and VIP tiers

Points, tiers and store credit from Smile.io or LoyaltyLion, with customers kept signed in between visits.

Search and recommendations

On-site search, complete-the-look suggestions and upsells from tools like Rebuy, set up once for web and app.

Works with tools like:

Klaviyo Yotpo Okendo Loop Returns Klarna PayPal Smile.io Rebuy

...and every other tool on your site. See all integrations

The operating model

An app that moves as fast as your site

Fashion brands like yours move fast: drops, restocks, markdowns and campaign swaps. Your app needs to keep up. With MobiLoud, your team keeps working on your site the way it does today, the app updates automatically, and we handle everything native.

Your team

Manages the app through your site

  • Drops, lookbooks and campaigns, published once on your site
  • New features, built by your web team the way it builds them now
  • Merchandising, pricing and markdowns, where you manage them now
  • App-only drops and early access, set up on your own store

Our team

Handles the native side and the technical upkeep

  • The native iOS and Android build, QA and configuration
  • App store submission (under your own accounts)
  • Every OS release, SDK change and store-policy update
  • Push setup and ongoing guidance
  • A launch plan for installs: site banners, email, social and QR codes
  • Strategy and performance reviews (on Enterprise)

MobiLoud vs the alternatives

A better way to build mobile apps for fashion brands

The traditional ways to build a mobile app are either too expensive and complicated, or too limiting. MobiLoud lets your fashion brand launch the ideal mobile app, without any of the same baggage to deal with.

MobiLoud

  • Built on your fashion store
  • Every feature on your site, included from launch
  • Each drop published once, on your site
  • Monthly pricing, no revenue share
  • Live in 6 to 8 weeks

Template app builders

  • Your storefront rebuilt inside their platform
  • Editorial and lookbook layouts limited to their blocks
  • Every drop merchandised a second time in their CMS
  • Some charge 1.75 to 2.5% of in-app sales
  • Custom features wait on their roadmap

Custom native

  • Built from scratch against your platform's APIs
  • Size tools, reviews and loyalty rebuilt one by one
  • A second codebase, release cycle and QA track
  • $250K to $1M+ a year, fully loaded
  • 6 to 12 months to launch

Weighing us against one builder in particular? See all comparisons.

Getting live

Live in 6 to 8 weeks, in time for your next campaign

We do the work. You bring the assets and sign off where it's needed.

  1. Week 1

    Kickoff

    Onboarding call to agree on configuration and the launch plan, plus access to your store and developer accounts.

  2. Weeks 2 to 3

    Build and integrate

    We build and configure the app on your live store, with tab menus, navigation and every tool on your site included. You have a working preview in hand by week two.

  3. Week 4

    Customize and test

    Design and navigation tuned to your brand, push connected to your account and analytics into GA4 and Firebase. QA across iOS and Android, then final approval from you.

  4. Weeks 5 to 8

    Launch

    Submitted to the App Store and Google Play under your developer accounts. We manage both store reviews, typically one to two weeks, then the launch plan goes live.

For the people who sign it off

We can deliver everything your legal, security and finance teams will ask for:

  • Data Processing Agreement and GDPR documentation
  • An SLA with 24/7 support and an uptime commitment (on Enterprise)
  • Custom contracts, redlines and payment terms
  • Payment by invoice or bank transfer
  • Customer data stays in your store's own systems

Questions fashion brands ask before they launch

Have any more questions we didn't answer? Book a 30-minute call or send us a message to clear it all up.

Book a call
How do fashion brands use push notifications?

Fashion brands use push to announce new collections and drops, alert shoppers when sold-out pieces are back in stock, open sales early to app users and recover abandoned carts. Every message can carry a product image and open straight to the right collection or product page. Push is sent from your own OneSignal account, or from Klaviyo on the Enterprise plan, and our team sets it up during onboarding.

Is this a real native app?

Yes. Your customers download a native iOS and Android app from the App Store and Google Play, published under your own developer accounts. It is built on your live site, with a native layer on top: tab bar and navigation, push notifications, persistent login, social sign-in and deep links. MobiLoud has published more than 2,000 apps since 2013, and fashion customers' apps are rated 4.9 out of 5 (John Varvatos, Cold Culture) and 4.7 out of 5 from 1,100 ratings (Jack & Jones).

Do links to our site open in the app?

Yes, for shoppers who have your app installed. MobiLoud sets up universal links on iOS and app links on Android, so a link to your site in an email or a message opens the right product or collection in your app, and anyone without the app sees your mobile site as usual. We provide two small setup files for your web team to add to your site. Push notifications can link to any page in the app too.

Can we offer app-only drops or early access?

Yes. App-only collections, early access to a sale and app-exclusive discount codes are set up on your own store, the same way you set up any other collection or promotion. MobiLoud includes a JavaScript library that tells your site when a page is loading inside the app, so you can show, hide or change anything for app users.

Will our lookbooks and editorial pages look right in the app?

Yes. A MobiLoud app is built on your live store, so lookbooks, campaign pages, editorial layouts and product video appear in the app as they do on your site. When something should look different in the app, such as spacing or an element that only makes sense on the web, our team adjusts it for the app without changing your site.

Do size guides, fit tools and reviews work in the app?

Yes. The app shows whatever your product pages already include: size charts, fit finders, size recommendation widgets, and reviews from tools like Yotpo, Okendo or Judge.me, with customer photos. MobiLoud does not add a sizing engine of its own. Your existing tools keep working because they are part of your store.

Which ecommerce platforms does MobiLoud work with?

MobiLoud works with Shopify, Shopify Plus, Magento and Adobe Commerce, Salesforce Commerce Cloud, BigCommerce, WooCommerce, Shopware, PrestaShop and custom platforms. Fashion brands on MobiLoud include John Varvatos on Salesforce Commerce Cloud, Tadashi Shoji on Magento, XCVI on Shopify, AWG Mode on Shopware and Moda di Andrea on PrestaShop.

We sell under several brands or in several countries. Does that work?

Yes. BESTSELLER has separate MobiLoud apps for its brands, including Jack & Jones, VERO MODA and ONLY. Each brand or region can have its own app, or one app can serve several markets with a menu, push and onboarding for each. Multi-language and multi-region setups are part of the Enterprise plan.

How long does it take to launch a fashion app?

Most brands go live on the App Store and Google Play in 6 to 8 weeks from kickoff. That covers setup in week one, the build in weeks two and three, testing and your sign-off in week four, then submission and store review, which typically takes one to two weeks. If you have a collection launch coming, we plan the app release around it.

How do we get customers to download the app?

We help you plan the launch: install banners on your mobile site, an announcement to your email list, posts on your social channels and, if you have stores, QR codes on signage and hangtags. An app-only offer, such as early access to the next drop, gives shoppers a reason to install.

What does a MobiLoud app cost?

The Business plan is $1,499 a month, or $1,274 a month billed annually, plus a one-time app development and submission fee, with up to 10,000 monthly active users included. Enterprise is custom-priced. Neither plan takes a share of revenue, so what you pay does not change with what the app sells.

Who owns the app and the App Store listing?

You do. Your app is published under your own Apple Developer and Google Play Console accounts, so the listings, ratings, install base, analytics and customer data belong to you. MobiLoud keeps the IP in the platform that builds the app, and if you ever move on, the listings and the users stay with you.

See your fashion store as an app, before you decide anything

We'll build a free, working preview from your live store, so you can see your app before you commit to anything.