If you are an eCommerce business owner, this article is for you.
Since their inception in the late 90s, eCommerce mobile apps have taken the world by storm. They’ve gained consistent popularity with an ever-growing global audience, and annually, they generate trillions of dollars in profit.
Mobile app usage has been on an upward trajectory for years. But the Coronavirus pandemic of 2020 has influenced consumers to become even more attached to their devices than before.
As businesses around the world all head for mobile app-based selling platforms, choosing to sit out of this step in eCommerce evolution will only mean losing out to competitors.
But why sit on the sidelines when your business could be making bank?
In this article, we’ll outline the many powerful ways that mobile eCommerce can give your business the boost it needs to reach brand new audiences, increase conversion rates, and promote revenue growth, all at the same time.
Why Ecommerce Mobile Apps Are Critical To Business Success
Ecommerce must move where consumers move, and currently, consumers are on their mobile devices. Mega brands like Amazon, IKEA, and Starbucks have all made the transition to mobile over the past few years, and the profits speak for themselves.
But mobile eCommerce is about more than just profit. It is also largely substantiated by the new and highly effective ways in which businesses can engage with customers.
Mobile apps provide businesses with unique methods of connecting with consumers and giving them a high-value customer experience that simply isn’t possible in a web browser.
Trendy new technologies, such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) can all be easily implemented into mobile apps. These technologies separately and combined add an exciting, personalized touch to consumer interactions.
There are also practical benefits to mobile app eCommerce, such as timesaving, data analysis, and improved conversion rates.
Let’s take a look at seven reasons why your business (and every business) can benefit from developing an eCommerce mobile app in 2021.
- Create an enhanced and personalized customer experience
Modern-day consumers want consistent, engaging eCommerce experiences. These experiences happen to be naturally more suited to the structure of a mobile app than what regular eCommerce websites can offer.
If you want customers returning for more, you need to create a personalized, engaging experience that’s enhanced by UX design and cutting-edge tech.
Emerging technologies like AI and machine learning can help elevate your mobile app and introduce engaging features such as voice shopping, multi-payment options, and mobile chatbots.
Not only are mobile devices wholly portable, but they also tend to boast more features and user-orientated functionality than desktop PCs. We’ve got used to saying OK Google or Hey Siri when we want something, and a mobile app can offer a similar interactive experience. They can also guide shopping choices and make recommendations.
In a nutshell, apps offer the perfect space for personalization. They allow for the tracking of users browsing and purchasing history which perfectly lends itself to offering customized recommendations.
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Apps create a tailor-made experience that, although possible on a website, requires a user to always be logged in. With an app, the user is essentially always logged in. Making recommendations and personalizing the experience is far simpler.
- Streamlined data analysis and collection
Data analysis is at the heart of current technological advancement. Through gathering and examining data on consumer behaviour, brands can now gain deeper insights into what their customers want and how to give it to them in a way that they respond to.
Ecommerce mobile apps are built with the necessary systems for tracking and assimilating relevant data and expressing it in ways that are comprehensible to brands.
The data on your customers can give you invaluable information on what they really want from you and how you can make their experience more fulfilling.
Mobile apps can support that process, as updates are easy and quick to apply. Plus, they require little to no customer intervention or action to complete the process. If something isn’t working or you see customers abandon their cart after a specific point, it’s easy to fix.
No downtime is needed and the app simply remains on the user’s phone. Ready when they need it.
- Increased conversion rates
If your business provides a niche service, chances are your conversion rates could do with a lift.
Well, great news—eCommerce mobile apps have a staggering conversion rate of 130% higher than regular website shopping platforms.
Yep, you read that right.
When using an eCommerce mobile app (as opposed to shopping at a website in a web browser), customers are 130% more likely to view products, add them to carts, and make a purchase.
Part of the reason behind this is the simplicity of an app. Well-designed eCommerce apps drive customers through the sales funnel fast. They link to payment options that are easy and safe to use, and they appease the need for on the go convenience.
Consider your current conversion rates, and how much more successful your business could be by simply switching from browser-based sales to an app. Of course, having both is never a bad idea.
- Improved brand recognition
Brands should always seek to increase visibility, exposure, and recognition amongst audiences. Fortunately, this is an area where eCommerce mobile apps trump browser sites every time.
The intimacy and familiarity of having an eCommerce app on a phone allows customers to develop a stronger relationship with brands. It also promotes more regular interactions.
Having a high-quality mobile app for your business means making a connection with customers that they will be reminded of throughout the day. It solidifies recognition and promotes a positive impression of your brand.
With an eCommerce app, your store is always at your customer’s fingertips—literally.
- Foster customer loyalty
Implementing a customer loyalty program is a great way to foster retention. Having an eCommerce mobile app increases your customer’s chance of wanting to participate.
According to a 2021 study, consumers are 82% more likely to shop with brands that offer functional loyalty programs. Loyalty programs build necessary incentives for customers to continue shopping with your business, and mobile apps are the best way to get them on board.
You can offer incentives or discounts for shopping at particular times or on specific products. Or you can use push notifications to inform loyal customers of special deals. However you approach customer loyalty, know that it
In a world where the majority of the population has an attention span of approximately 12 seconds or less, time is certainly of the essence.
An eCommerce mobile app is not only an easier and faster option for businesses, but it also results in much quicker loading times that lock users down instead of waiting for them to exit.
Mobile apps load 1.5 times faster than standard web pages, and makes data retrieval much easier to process. If you want to maintain the attention of customers, mobile apps are the way to go.
In short, an app offers instant gratification. We’ve become used to having whatever we need within easy reach. As rule in eCommerce, if it’s not fast and simple, it’s not worth it.
- Move with the times
In addition to all of the above benefits of developing an eCommerce mobile app, the transition from browser to mobile makes a statement about moving with the rapidly evolving technological times.
It can be difficult to keep up the pace when you’re running a small or niche business. But by implementing a solid eCommerce app platform for customers to shop on, you can rest assured that you’re on trend.
Remember when businesses started losing out because they lacked an online presence? Or when stores didn’t offer the option to buy online? We’re reliving those days—only this time it’s an eCommerce app that’s crucial to maintaining momentum in a crowded marketplace.
There’s An App For That—For A Reason
The shift to mobile devices makes sense for all business types around the world. It enables both people and companies to lead more connected and convenient lives, and eCommerce is part of that.
Having an eCommerce app should no longer be a maybe. An app is essential for every ecom business, no matter how small. There’s no need to splash out a fortune on building an app either. Due to their immense popularity, there are plenty of tools that facilitate the easy building of a user-friendly app.
Don’t be the brand without an app. Don’t get left behind in a world where convenience, accessibility, and instant gratification are key to success. Building a native app from scratch might be too expensive for a small brand, and also very inefficient when you already have a site and CMS to maintain. Thankfully solutions like our MobiLoud Commerce platform make app development affordable for small businesses.
Our Commerce platform and service allows you to get all the benefits of a native mobile app without the cost. By leveraging a platform built to serve hundreds of site owners like you, you get to build a native ecommerce app fast and at a fraction of the cost, with the added advantage of having your mobile app syncing with your website, so no work is needed to maintain it. The only caveat? Your site needs to run on WordPress and WooCommerce.