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AppPresser vs MobiLoud, how are they different?

We know that we’re not the only solution for WordPress site owners to convert their website into mobile apps. In this post we’re going to compare our own service, MobiLoud, with another well-known mobile app solution – AppPresser.

At first you may think MobiLoud and AppPresser are quite similar. After all, they both help you to build apps based on your WordPress site.

However, there are some key differences between them that you should consider before deciding.

The main difference is:

  • MobiLoud is a WordPress to native app service tailored specifically for digital publishers and online news organizations – we do all the work for you and the app platform is ideal for a content based app – less so for ecommerce or other verticals.
  • AppPresser is an app builder platform that gives you the tools to convert your site into a hybrid app – and is great if you want to use BuddyPress, WooCommerce or LearnDash and you’re looking to do all the work to build the app.

Check out this video for a breakdown of the key points:

With that out of the way, read on for a more in-depth breakdown of the key similarities and differences.

  1. What is AppPresser
  2. How does AppPresser work?
  3. AppPresser Pricing
  4. AppPresser Alternatives
  5. AppPresser Customer Reviews
  6. What is MobiLoud?
  7. MobiLoud Key Features
  8. MobiLoud Pricing
  9. MobiLoud Customer Reviews
  10. AppPresser vs MobiLoud Summary

We’ll take a look at each solution in detail, covering: how they work, who they’re aimed at, key features, pricing and customer reviews.

Let’s start with AppPresser.


Screenshot of the Kupernic app made with AppPresser
Kupernic Tailandia App – made with AppPresser

What is AppPresser?

AppPresser is a mobile app builder – a tool – based on a set of WordPress themes and plugins.

They provide a quick and affordable route from WordPress to hybrid app.

Who is it for?

AppPresser is designed for experienced WordPress site owners or developers who want to build a hybrid app with WordPress as the backend.

Unlike MobiLoud, they’re a tool and not a service – so it’s on you to actually go through the configuration and build process and submit your apps to Google Play and the App Store. If you’re comfortable modifying a WordPress theme, generating push certificates and submitting an app to the stores, it might be a good option for you.

AppPresser is also ideal for a developer or agency that wants to build apps for clients, if they are comfortable with building the app by modifying one of AppPresser’s themes.

It works best for e-commerce, social or elearning sites using the plugins AppPresser already integrated: WooCommerce, BuddyPress and LearnDash.

It’s up to you to create your app – but if you want to get your hands a little dirty you can create a functional and well designed app.

How does it work?


AppPresser uses a WordPress plugin to let you add pages and components to your app.

You’ll create the app yourself, by either editing their themes or configuring their elements, like you do for a normal WordPress theme.

If you’ve edited and customized a WordPress theme before, then you should be able to customize one of AppPresser’s themes for your app – provided your site is built with WooCommerce, BuddyPress or LearnDash and you don’t need any custom functionality. Anything that doesn’t come out of the box will require you to develop the feature or integration. For this reason, it’s best for a developer or agency.

With AppPresser you then have to use PhoneGap to compile your app into binary files that you can then submit to the App Stores. Submissions to the Apple App Store will require using a Mac app called application loader, which Apple distributes for free (so you don’t need to use Xcode).


AppPresser is compatible with major WordPress plugins.

On their website they highlight they support WooCommerce, BuddyPress, Gravity Forms, Restrict Content Pro, and LearnDash.

This is why AppPresser is great for building an Elearning, Ecommerce or social app.

Unlike MobiLoud though, which can create custom code for you, their solution is not tailored – so the plugin compatibility is limited to those they provide a pre-built integration for. Anything else will require

If you only require the above plugins in your app, then your AppPresser app should work well, but they don’t officially support any other plugins.


In terms of testing your app, PhoneGap allows you to test your mobile app before launching it on the App Stores (you’ll need some technical know how to get it packaged and launched).


When you’re happy with everything it’s time to submit the app for publishing to the App Store and Google Play.

For most users it’s on you to go through the submission process, but if you’re on one of their highest plans they’ll provide one submission to the stores – further updates will require you to do the work or pay for their assistance.

If you’ve previously gone through the submission process this won’t bother you – you’ll know that there’s sometimes some fiddly tweaks and updates you need to make to get accepted – but if not it might be somewhat daunting. Also don’t forget that you’ll need to use a Mac to submit an iOS app to the App Store.

If your app gets rejected on the first submission – you’ll need to research what needs to be fixed to get it approved, which can be a tedious process.

AppPresser do include an App Store submission service on their higher plans. If you’re on the basic plan – they’ll submit your app for an additional $497 on top of your existing subscription. Also worth noting is that you pay purely for the manual submission – they don’t guarantee that the app will be accepted.


If you’re comfortable with handling the development and submission process from start to finish, and being fully accountable for the end result – AppPresser could be the ideal solution for you.

Those able to build WordPress sites should be able to use AppPresser, provided it’s themes and built-in components provide all the functionality you need. Anything going beyond this though will require custom development and the skills of a WordPress developer.

If you don’t want to build your app yourself AppPresser also offers custom app development services, with prices starting at $20,000 for an app.

When building something with a structured builder like AppPresser’s you never know when you can run into roadblocks. However their support should be able to help out if something is not clear in the documentation.

AppPresser Pricing

AppPresser has a tiered pricing structure.

Plans start at $249/yr which gives you access to the platform’s core features and lets you send push notifications to 5000 devices – although you’ll have to submit the app yourself.

You’ll get more advanced features, plugin integrations, and push notifications to 500,000 devices with the business plan at $499/yr. You’ll also get a single app store submission handled for you. Each new submission will cost you $497.

For $599/yr you’ll get the business plus package which gives you an extra bonus app, more advanced push notifications to 1,000,000 users, in-app purchases and more customization options.

It’s worth noting here that none of their plans include configuration of the app. If you need AppPresser to build and configure the app they offer that service from $20,000 and up.

For more detailed information on AppPresser’s pricing take a look here.

AppPresser Alternatives

The main alternatives to AppPresser are other WordPress to app solutions:

WPApp.Ninja – a very cheap, but limited offer
AndroApp – for a basic news app
MobiLoud – the best option for high-traffic publishers

AppPresser Reviews

a screenshot of the connected PE app - built with AppPresser
The ConnectedPE App is a professional development Elearning App – built with AppPresser

To get a better idea of their solution, we took a look at what AppPresser customers have to say.

Many of their customers are happy with their experience.

Katrien Moore writes that she “found AppPresser great to work with – it works well and delivered a well laid out, functional, easy to use app”. She goes on to call the support “second to none”.

Ron Horne echoes the same sentiment. He recalls that it “only took about a day to layout the guts of my app”.

He goes on that while “there was much more coding to fill in, it seemed very intuitive to pull all the pieces together. Works nicely with other WordPress plugins for things like calendars, events, reservations, and feeds”.

Another reviewer states that “like anything, you get out of AppPresser what you put in….. Developing your app can be as simple or complex as you want to make it…… The built in preview device makes editing and reviewing style and design quicker than ever”.

A lot of reviewers are positive about AppPresser’s support.

Michael says that the customer support is “pretty good overall, the team is knowledgeable and reply within 24 – 48 hours”.

We can see that AppPresser provide a quality product and good support for their customers.

Now we’ve covered AppPresser thoroughly, let’s move on and take a look at MobiLoud.


MobiLoud mobile apps
Convert your WordPress site into a custom mobile app

What is MobiLoud?

MobiLoud is designed specifically for digital publishers, news organisations and professional bloggers who’ve already built an audience through their WordPress site.

We’ve been around since 2013 and published about close to 1000 apps. Our apps have hit millions of downloads and are packed with all the tools and integrations that publishers need to be successful on mobile.

Essentially, we convert your existing site and content into a powerful native app, so your readers can get the fast intuitive experience they want when using a mobile device.

You’ve already done the legwork creating popular content and building a successful site, so we believe there’s no need to reinvent the wheel.

We let you take your already winning formula and apply it through native channels – pleasing your audience and driving more traffic, engagement and revenue for your brand.

How it works

Unlike AppPresser and many other app builder platforms – we have a full service offer.

The process begins with a chat between you and one of our app experts – going over your goals, key requirements and answering any questions you have.

Once everything is clarified, and we have a vision to work with – we get to work on the build.

Unlike AppPresser, we handle the build entirely for you and to your exact spec, so you don’t need to touch a line of code or fiddle with any of the technicalities. Even so you’ll have ample opportunity to add any customizations or features you want throughout the process.

Virtually any part of your site, plugin or content can be made available in the app. It’s not magic, we have a team a developers that will customize the app for you, from basic design changes to integrating different parts of your site in the app.

Why it’s different

Unlike other WordPress mobile app solutions, MobiLoud is specifically designed for content publishers and offers a unique set of features, such as ad network integrations, in-app purchase integration for subscriptions, login support and integrations with most WordPress subscription plugins.

Once we have finished setting up your app, you’ll test on your device and approve it – then we’ll publish it on Google Play and the App Store for you too. This is part of our service, so you don’t need to worry about any potential roadblocks here.

We handle all communications with Apple and get every app approved.

It’s a platform and a complete service, so there’s nothing new to figure out for you or your team – your editorial workflows remain unchanged – content updates automatically and push notifications can be sent automatically for every new post.

There’s no need to involve your developers, unless you want to, our own team will take care of everything technical for you, including any customizations you might need.

Our deep integration with WordPress is also unmatched and gives us the ability to bring any functionality and content from your site to your app. The app will also update automatically and be completely synchronised with your website.

The end result

You’ll have an app you can be proud of – what you’d expect from a top publisher like New York Times or the Huffington Post – having spent a fraction of the time and money you would building it yourself or through an agency.

Our deep integration with WordPress will make things simple going forward, as you’ll manage everything through your existing WordPress admin panel.

We customize each app – so any of your plugins and all your content will work in your app.

We’ll never leave your side and our personalised support will quickly deal with any tweaks, updates or maintenance needed.

When you work with MobiLoud you get a team of developers and app experts at your service to make your app a success; you can build an app with the website you already have, and there’s nothing new to learn.

Past clients love how our apps have helped them to:

  • Offer a better user experience
  • Boost traffic and engagement
  • Increase audience loyalty
  • Make more money through ad network optimization
  • Get a top quality native app with minimal time, expense and stress
Push Notifications
Send engaging push notifications on iOS and Android

Key Features

  • Add a powerful new channel that you 100% own – completely white label apps, styled and customized to your exact requirements
  • Increase engagement and drive more traffic with Push Notifications – Use rich push notifications to alert your audience automatically when you publish new content or manually whenever you see fit
  • Maximise your ad revenue – We integrate your app with Admob, Mopub, Facebook Audience Network, Ad Exchange, AppNexus and more
  • Manage your app easily – through our simple but powerful WordPress integration
  • Drive subscription revenue – by offering premium content behind paywalls, giving readers the option to subscribe to remove ads, and integration with in-app purchases on iOS and Android
  • Peace of mind, no stress – our tried and tested solution takes all the hassle away. It works wonderfully for hundreds of news publishers and it will work for you too!
  • Build your app faster and for less – save months and tens of thousands compared to working with an agency or internal developers to build your app, without compromising on features, thanks to an established platform designed exactly for your use case

As you can see, MobiLoud is designed for high-traffic WordPress sites and supports a number of mobile app specific advertising, membership engagement and analytics features – as well as other features to help you toward success.

MobiLoud Pricing

Plans range from $199/mo to $599/month depending on your needs, with setup fees covering the initial configuration and customization of your app. Additional development costs will apply for highly custom features and integrations.

Different price plans include different features for higher traffic news apps such as:

  • Monetization through subscriptions and in-app ads
  • Integration with third party SDKs for advertising and analytics
  • CDN and caching
  • Support for higher or even unlimited app traffic
  • Priority support for launch, promotion and monetization

There’s no risk with our 60 day money back guarantee.

For more detailed information about MobiLoud pricing, check our pricing page.

MobiLoud Customer Reviews

We looked at some of the 31 reviews on Capterra to see what customers say of MobiLoud. There’s more at G2Crowd and WordPress.org.

Our clients want a seamless path from WordPress site to high-performance native app – and we satisfy them by providing this exact solution.

Stephan W recalls in his Capterra review:

MobiLoud was all about getting content out of WordPress and into a native app specifically branded for us – this was by far the most important thing for us”

John, longtime MobiLoud customer and co-founder of a digital media company agrees:

“It just works. We can use our existing WordPress install and have our material presented in a beautiful way on both iOS and Android……. We worked for a year trying to create our own app – and then decided to go with MobiLoud and haven’t looked back. We’ve been happy customers for over three years and our readers love our iOS and Android apps”

Others, like Josh, love the simplicity of managing their new app.

“Simple to navigate the backend, great at sending alerts and notifications”

He goes on to explain how our customer service was always there to smooth over any bumps on the road: “I needed a bit of help on some advanced customizations – however the team was extremely easy to work with. EXCELLENT customer service. They made sure I was totally satisfied, which I appreciate”

Walter, a web designer in the publishing industry explained that “it has also grown our advertising revenue as we can use the app with Adsense and that has become our top performing advertising platform via the app”.

As far as our support – you’ll notice a positive common thread in our reviews. We never leave your side and provide a fast and personalized service.

Stephan W, a Vice President of Client Services was also pleased. He called our service standards “amazing”, going on to add that our team “work tirelessly to ensure you are happy with your apps. We can’t recommend MobiLoud enough”.

MobiLoud vs AppPresser

Throughout this article, we’ve uncovered some key differences between MobiLoud and AppPresser. We’ve seen that while they are both high quality solutions for creating mobile apps, they’re aimed at different users.

Let’s recap why.

Key Differences

  1. MobiLoud is built specifically for Digital Publishers and news organisations, and our integrations and features reflect that. AppPresser is built for a variety of use cases, and is particularly good for Ecommerce, Elearning or social apps.
  2. MobiLoud is an end-to-end full service, that takes care of the design, development, publishing, and ongoing maintenance of your app. AppPresser is a tool that you use to create your app yourself or hire someone to do so – the responsibility to build it is all on you – unless you go for a $20k+ custom app.
  3. MobiLoud uses custom code for every project allowing us to support any plugin or feature you need for your app – AppPresser supports several major plugins out of the box, but since it’s a tool, this support is limited to modules they already built.
  4. MobiLoud builds fully native apps – AppPresser allows you to create hybrid apps using Phonegap. Native apps will offer better performance and a smooth, intuitive user experience that readers have come to expect from high quality apps.

If you want to build an Elearning, Ecommerce or Social app based around your WordPress site we suggest checking out AppPresser.

If you’re a digital publisher or news organisation – you can’t go wrong with MobiLoud.

Get in touch with one of our app experts for a demo and we can get to work on building something awesome.

Updated on January 20, 2020

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