Ready to learn about the best WooCommerce plugins for 2021? With a hold on 93.7% of the eCommerce plugin market, the odds are pretty good that you and your competitors run your online shop through WooCommerce. And for good reason – it’s a simple, efficient, and reliable system that you can get up and running in less than a week.
But could WooCommerce be better?
Just like WordPress itself, WooCommerce is open source, and so benefits from a huge ecosystem of plugins that can extend its functionality and power.
You should think carefully about what exact features your store needs to maximise conversions, revenue and growth – then find the WooCommerce plugins that can make it happen.
In this post, we’ll cover the top WooCommerce plugins available so that you can customize and streamline your online shop to your heart’s content.
What is a WooCommerce plugin?
Before we get into that, though, it’s important to understand what a WooCommerce plugin is. After all, isn’t WooCommerce a plugin itself?
WooCommerce is indeed a plugin – you can install it into your WordPress website, changing WordPress to better suit your eCommerce needs.
WooCommerce plugins work much the same way.
They’re modifiers you can install that will add new features, remove things you don’t need, and tailor your online shop to match your goals.
For example, you can use WooCommerce plugins to create a more sophisticated shopping cart, accept PayPal, or start hosting giveaways on your shop.
How WooCommerce plugins can help your online shop
WordPress itself is free to use, which is one of the reasons it’s so popular.
However, most website managers know from experience that the basic WordPress experience isn’t enough to have your brand taken seriously. In its raw form it’s a one-size-fits-all solution, which prevents you from standing out.
WooCommerce is slightly more niche than WordPress, but not by much. You’ll run into similar issues (such as not having enough features or branding), which can make it harder to reach new customers, retain existing ones and stand out from the competition.
Plugins enable you to create a more compelling experience on your WooCommerce website.
They make your website feel like your website rather than a template that you pasted your business’s name into. Additionally, they make it easier to keep up with your customers’ needs and offer advanced analytics.
15 of the best WooCommerce plugins in 2020
When it comes to finding the right plugin, you’ll find that the hard part isn’t figuring out if your desired plugin exists, but instead trying to pick it out from the crowd.
There are thousands of WooCommerce plugins available, which can make it extremely difficult to sort out the ones worth paying attention to.
To help, we’ve curated the following list of plugins, which we believe to be the top plugins available for WooCommerce in 2020.
1. Yoast SEO
Starting things off is a tried-and-true WordPress plugin: Yoast SEO. It’s one of the most-installed plugins on WordPress, and for good reason. Yoast SEO allows you to climb Google’s page rankings by optimizing your site automatically.
Additionally, Yoast SEO offers insights and advice on how to optimize your site on your own. This means that the longer you use Yoast, the better you’ll understand SEO. It’s a must-have plugin for every online shop owner.
If you’ve ever shopped online, then you know without needing to poll your customers that wishlists are great. They allow you to save products for later, organize your future purchases by theme, and let others know what you would like to get as a gift.
Wishlists are another must-have feature for online shops, and the YITH WooCommerce Wishlist plugin makes adding a wishlist to your shop easy.
It comes with all of the features you expect, including favoriting items, sharing your list on social media, and product variation support (i.e., if someone favorites the green variation of a tee-shirt, the green variation is what will show up in their wishlist).
OptinMonster is a WordPress plugin built to make conversions much more effective. It does this by enabling you to design and incorporate a popup into your website.
For instance, your popup might be announcing a new set of paints that you’re about to release, or maybe even announce a limited time sale.
Whatever the case, this popup comes with a snazzy design and an email form that allows your customers to opt into your email list. By coupling your email list with an exciting and eye-catching event (as well as being able to control who sees the popup and when) you can dramatically improve your conversion rate.
One of the most important factors in getting a lead to become a customer is your product descriptions. Too little information, and they might not have enough info to make a decision; too much, and they might not be able to find what they’re looking for fast enough.
That’s where custom product tabs come in. This plugin allows you to organize the info in your product descriptions via customized tabs (e.g., Details, Reviews, Specifications, Dimensions, etc.). This lets you add all of the information there is on your product without overwhelming customers with a wall of text.
Like any WordPress website, WooCommerce gives you an excellent platform for building, customizing, and maintaining an online shop without having to start from scratch. If you’re not a developer, however, WooCommerce can still have a steep learning curve, especially since most of the customization will need to be written in PHP code.
To help, there’s the WooCommerce Customizer plugin. It gives a new settings menu for customizing the appearance and settings of:
- product pages,
- checkout pages,
- login pages, and
- fonts on your website without having to type any code.
You can save these changes as defaults, making it easy to apply site-wide design changes at a moment’s notice.
One of the best parts about taking your store online is being able to reach customers from all over the world.
However, that also means that not all of your customers are going to speak the same language. If your eCommerce shop is only available in one language, then you’re severely limiting your pool of customers.
The WooCommerce Multilingual plugin is a great tool for overcoming this. It makes it easy to translate your product titles, descriptions, categories, and emails into languages selected by your customers. Additionally, it helps you set up payment gateways for different regions, which is just as important as making your content readable to people of different languages.
While WooCommerce is great for a wide variety of online shops, it’s designed for traditional consumer shopping. That means B2B and wholesale stores will have a more difficult time setting up their shop the way they like and getting everything to run as smoothly as possible.
The WooCommerce Wholesale Suite is a plugin built to make it easier for wholesale stores to see through WooCommerce. It adds features like customer tiers, wholesale pricing against standard pricing, minimum order limits, shipping control, and hundreds of other features.
Despite how convenient online stores are for management and customers, they can make it challenging to form positive, lasting customer interactions. This is especially true when it comes to your customer support team, who is often remote, communicating through text, and overwhelmed with support tickets.
LiveChat speeds things up and adds a personal touch to your customer support by making your support team always available to your customers, instantly.
At any point and on any page of your website, your customers can open a chat window and start talking to one of your representatives. This makes it easier for customers to learn about your products, make purchasing decisions, and to resolve problems.
Another key benefit of taking your business online is an increase in data. Selling products through the internet gives you all sorts of new analytics possibilities, such as tracking the customer journey, seeing how quickly customers convert, and fine-tuning your marketing.
MonsterInsights is a WooCommerce plugin that takes your data analytics to the next level. It scrapes data from Google Analytics and publishes that data to your website in a visual, easily understandable format.
You can monitor your transactions, conversion rate, and average order value in real-time, all the time.
In the social media age, giveaways have become a surprisingly effective marketing method. Giveaways are nothing new. However, thanks to the internet, you can now involve a massive number of people in your events, allowing you to create far more leads while still giving away just a handful of merchandise.
To take your giveaway to the next level, you can install the RafflePress WordPress plugin. Its drag-and-drop design makes it easy for anyone to start using it, and it’s packed with features that will help you generate excitement. You can integrate it with your social media, create a landing page, and track the virality of your giveaway.
This next plugin is pretty simple: It does exactly what its name says. The Order Delivery Date plugin allows your customers to choose when a package arrives, so long as it’s after a certain date. This makes it easy for customers to schedule deliveries for when they’ll be at home.
While it may sound like an innocuous feature, this can reduce your cart abandonment by 50%. You can even customize your delivery days yourself using this plugin, setting the days that you do and don’t send out deliveries. It’s also convenient for setting up your holiday shipping policies.
Quick view has become a staple of online shops. It allows you to view a summary of a product by hovering over that product’s thumbnail without needing to click on it.
This reduces the number of links your customers need to click, speeding up their path to conversion.
To help you bring this feature to your website, there’s the YITH WooCommerce Quick View plugin. It does exactly what you’d expect with an easy, simple to use interface. After purchasing this plugin, you’ll be able to incorporate quick view into your products in no time.
One of the drawbacks of shopping online is tab management. When you can’t decide which product you want, the only option you usually have is to open several different tabs, clicking back and forth to try and discern the right purchasing decision.
The YITH WooCommerce Compare plugin simplifies this by integrating comparison features directly into your website. You can add products to this plugin, allowing users to view a table of these products side by side. This makes it easy to compare prices, features, and product descriptions within a single page of your online shop.
Gift cards are one of the best ways to organically increase your sales. They’re flexible and help you build loyalty among your customers, and can be a great way to move more expensive inventory through your store.
However, they can be difficult to keep track of.
That’s what the PW WooCommerce Gift Card plugin is for. It gives you the tools to easily incorporate digital and physical gift cards into your website.
It has features for setting expiration dates, customizing gift card amounts, showing customers their balance, and redeeming gift cards at checkout. It’s also available in twelve languages, covering most of North America and Europe.
The traditional checkout process (adding a product to a cart, visiting your cart, deciding to checkout, filling out your information, and confirming your order) has been the go-to method for online shopping for years. But is it the best?
A simpler method is direct checkouts, which you can add to your website through the Direct Checkout for WooCommerce plugin.
This plugin allows customers to purchase a product from the product page without having to visit their cart. In just a few clicks and all on the same page, they can enter their payment and shipping info and finish the purchasing process.
Bonus plugin – Turn your WooCommerce shop into Native mobile Apps
You should have enough there to really take your WooCommerce site to the next level, but there’s one more plugin we want to cover.
Many think that shopping apps are the future of eCommerce. When you look at some of the figures this is a reasonable prediction.
Over the past few years, sales through eCommerce apps have grown at an impressive rate, to the point where 78% of users would rather access a store via a mobile app than a mobile site.
eCommerce apps also drive 3x higher conversion rates compared to the mobile web.
If you really want to embrace mobile eCommerce and give a great mobile UX, you should consider converting your WooCommerce website into native mobile apps (and a PWA too!). Doing so will help you build a more loyal customer base, and boost sales, conversion and LTV.
eCommerce apps used to be a huge project, taking at least six months, and at least six figures to build.
With MobiLoud Commerce though, you can get native iOS and Android apps that sync 100% with your WooCommerce store – for a fraction of the standard price. You can launch in just weeks, then manage the apps from a simple plugin that sits in your admin panel!
Commerce gives you all the features you need to succeed on the App Stores, and the our team handle all updates, maintenance and customization as part of our full service.
Think native eCommerce apps could benefit your brand? Check out Commerce.
Hopefully, this article has given you some inspiration on how you can grow your WooCommerce store and take your eCommerce business to the next level. Whatever you want to do – there is probably a plugin to handle it!
Check out some of our other WordPress content for helpful tips and tricks, and get in touch with our team if you’re ready to take your mobile sales up a notch.