The Bottom Line: SHOPLINE has its own Shopper App, but it costs $999/month plus 1.5% of your app revenue, and several features are still marked "coming soon." MobiLoud delivers your full SHOPLINE storefront as a native iOS and Android app at a flat monthly rate with no revenue share. Everything on your website works in the app, including your theme, your integrations, and your checkout.
SHOPLINE has grown fast. Over 600,000 merchants across Asia-Pacific, the UK, the US, and beyond, with a platform that blends online selling, social commerce, live shopping, and in-store POS into a unified system.
If you're selling on SHOPLINE and thinking about a mobile app, you've probably already seen the Shopper App in your dashboard. It's SHOPLINE's own solution: a native app you can brand and publish to the App Store and Google Play.
It exists. It works. But the pricing model and feature gaps are worth examining before you commit, because there's a more cost-effective alternative that gives you more from day one.
SHOPLINE's Shopper App: What You Get and What It Costs
SHOPLINE offers a way to launch your own mobile app. But for some merchants, that might not be ideal.
The Pricing Model
The SHOPLINE Shopper App costs $999/month plus a 1.5% App Success Fee on all revenue generated through the app. (You also need your own Apple Developer account ($99/year) and Google Play account ($25 one-time) - but that’s the same for any mobile app solution, if you actually want to own your app).
That pricing structure means your app cost scales with your success.
- If your app generates $50,000/month in sales, you're paying $999 + $750 (1.5% fee) = $1,749/month.
- At $100,000/month in app sales, you're looking at $999 + $1,500 = $2,499/month.
The more your app succeeds, the more it costs. For fast-growing merchants, that GMV-based fee adds up quickly.
Feature Gaps to Consider
The Shopper App covers core shopping functionality: product browsing, cart, checkout, and digital membership cards.
Push notifications are listed, but some push notification features are still marked "coming soon" on the product page.
More importantly, the Shopper App is a separate experience from your website. Your SHOPLINE theme, the design your customers know from the web, isn't what they see in the app. The app has its own UI. And any SHOPLINE apps or integrations you've installed from the App Store may not all be available in the mobile app.
If you've invested in customizing your SHOPLINE storefront with specific apps, loyalty programs, chat commerce integrations, or SmartPush marketing automation, those customizations may not carry over to the Shopper App.
MobiLoud as an Alternative
MobiLoud takes a fundamentally different approach.
Instead of building a separate app with its own interface and feature set, MobiLoud delivers your existing SHOPLINE website as a native iOS and Android app.
Flat Pricing, No Revenue Share
MobiLoud charges a flat monthly fee. No percentage of your app revenue. No success fee. No surprise costs as your sales grow.
If your app generates $10,000/month or $500,000/month, the price is the same. For merchants doing serious volume, the savings over SHOPLINE's 1.5% GMV fee are significant.
Your Full Website, Not a Separate App Experience
Your SHOPLINE theme, the one your designer customized and your customers recognize, is what appears in the app. Product pages look the same. Category navigation works the same. Checkout feels the same.
Customers who switch between your website and your app see one consistent experience. That consistency matters for brand trust, especially for merchants who've invested in their storefront design.
Every App and Integration Works
Whatever you've installed from the SHOPLINE App Store, third-party tools you've embedded, SmartPush marketing automation, your Member System loyalty program, chat commerce widgets: it all works in the MobiLoud app because the app renders your website.
There's no compatibility list to check. No features that are "coming soon." If it works on your SHOPLINE site, it works in the app.
Push Notifications, Available Now
MobiLoud includes push notifications for abandoned cart recovery, new product alerts, promotional campaigns, order updates, and any other message you want to send to your customers' phones. No features in beta. No "coming soon." Available from launch.
Social Commerce and Live Shopping Carry Over
If you're using SHOPLINE's social commerce features, live shopping, or chat commerce on your website, those experiences are available in the app too. This is especially relevant for SHOPLINE merchants in markets where social selling is a core revenue channel.
When Does the Shopper App Make More Sense?
To be fair, SHOPLINE's Shopper App has advantages in specific scenarios:
- You want deep platform-native integration with SHOPLINE's backend systems and future features that may not be available through the web.
- You're at a revenue level where the 1.5% fee is manageable. If your app generates under $20,000/month, the GMV fee is under $300, and the total cost may be comparable to MobiLoud depending on the plan.
- You prefer a single-vendor relationship and want everything from SHOPLINE.
For merchants doing higher volume, for those who've invested heavily in their website theme and app integrations, or for those who want full feature availability from day one, MobiLoud is the more practical and cost-effective option.
Why MobiLoud Works for SHOPLINE Stores
Here are the top reasons why you’d want to use MobiLoud, over SHOPLINE’s native mobile app feature.
Unified Commerce, All Channels
SHOPLINE positions itself as a unified commerce platform. Online, offline, social, marketplace. MobiLoud extends that to native mobile without creating a separate channel to manage. Your app is powered by the same storefront that powers your web experience, so inventory, pricing, promotions, and customer data stay unified.
No Development Skills Needed
MobiLoud is a fully managed service. The app build, app store submissions, ongoing maintenance, OS updates, and support are all handled. You keep running your SHOPLINE store the way you always have. Changes you make to your site appear in the app automatically.
Multi-Currency and Multi-Language
If you're selling across markets (common for SHOPLINE merchants in Asia-Pacific and beyond), your app supports whatever languages and currencies your website supports. No separate localization project for the app.
Launch in Weeks
The typical timeline from kickoff to live apps is about four weeks. Compare that to the setup time for SHOPLINE's Shopper App plus the time waiting for "coming soon" features to become available.
How It Works
- Book a free consultation. Share your SHOPLINE store URL and we'll create an interactive preview so you can see your store, your theme, your products, as a native app on your own device. No commitment.
- We build your apps. MobiLoud creates your native iOS and Android apps with push notifications, native navigation, deep linking, and your branding.
- Review and refine. You test on your own devices and give feedback. We iterate until it's right.
- App store launch. MobiLoud handles Apple App Store and Google Play submission, compliance, and metadata.
- Ongoing support. Your apps go live. MobiLoud handles OS updates, store policy changes, and maintenance. Your SHOPLINE store remains your single source of truth.
Next Steps
You have two clear options for a SHOPLINE mobile app.
- SHOPLINE's Shopper App charges $999/month plus 1.5% of your app revenue, with some features still under development.
- MobiLoud delivers your full SHOPLINE website as a native app at a flat monthly rate, with every feature and integration available from launch.
For merchants doing meaningful volume, the math favors a flat fee. For merchants who've invested in their website experience, the consistency of seeing that same experience in the app favors MobiLoud.
Book a free strategy call to see your SHOPLINE store as a native app and compare the experience for yourself.
