The Bottom Line: Your Mirakl marketplace already works on your website, combining your owned inventory with hundreds of third-party sellers in one seamless storefront. MobiLoud extends that entire experience into a native iOS and Android app, without rebuilding a thing. No custom development. No separate integration with Mirakl's APIs. Your web marketplace becomes your mobile app.
Your Mirakl-powered platform is live, your sellers are onboarded, and the catalog has expanded well beyond what your own buying team could stock alone. The operational complexity is handled. The hard part is done.
Now comes the next question: how do you get all of that into a native mobile app?
If you've started scoping it out, you already know the answer isn't simple. Your web storefront sits on top of your ecommerce platform (Salesforce Commerce Cloud, Adobe Commerce, SAP, Commercetools, or something custom).
Mirakl runs as a separate layer, managing your third-party catalog, seller operations, payouts, and order routing.
A native app would need to talk to both systems, render products from both pipelines, and deliver a checkout experience that feels identical whether the customer is buying from you or from a marketplace seller.
That's a serious engineering project. For most operators, it's the kind of project that gets pushed to "next year" indefinitely.
It doesn't have to be that complicated.
This guide walks through how to launch a native mobile app for your Mirakl-powered marketplace, covering what's realistic, what it costs, and why the fastest path might be the one you haven't considered yet.
Does Mirakl Offer Mobile App Capabilities?
Mirakl Is Infrastructure, Not a Frontend
No. Mirakl doesn't build mobile apps, and it's not designed to.
Mirakl is marketplace infrastructure. It manages your third-party seller catalog, order orchestration, payouts, and marketplace operations.
The customer-facing experience - your website, your mobile app, your in-store kiosks - is your responsibility.
This is by design. Mirakl's API-first architecture is built to feed data into whatever frontend you operate. That flexibility is one of its strengths. But it also means there's no "build an app" button in your Mirakl dashboard.
Your Ecommerce Platform Doesn't Solve It Either
Your frontend platform (whether that's Salesforce Commerce Cloud, Adobe Commerce, SAP, or Commercetools) handles the web storefront.
Some of these platforms offer Progressive Web App tooling or headless APIs that could theoretically support a mobile app. But none of them offer a turnkey path to a native app, and none of them automatically include your Mirakl marketplace layer.
A PWA is sometimes floated as a middle ground, but in practice, very few customers actually "install" a PWA to their home screen. The discovery and installation flow is unintuitive, and you miss out on the App Store and Google Play as distribution channels entirely.
No Third-Party App Builder Market Exists for This
Unlike Shopify or WooCommerce, where an ecosystem of third-party app builders has emerged, there's no equivalent market for enterprise platforms running Mirakl.
No off-the-shelf tool is going to connect to your Salesforce Commerce Cloud instance, pull in your Mirakl marketplace catalog, and produce a native app. That category simply doesn't exist.
So what are your options?
Your Options for Launching a Mobile App
Custom Native Development
The traditional approach: hire a development team (in-house or agency) to build native iOS and Android apps from scratch.
They'll integrate with your ecommerce platform's APIs, separately integrate with Mirakl's marketplace APIs, build a frontend that renders products from both sources, handle checkout, authentication, and every other flow you've already built for the web.
For an enterprise marketplace with Mirakl integration, you're looking at $500K to well over $1M for the initial build, depending on complexity.
That’s not it, though. You’re also looking at $150K-$300K per year to maintain it, keep up with OS updates, and add features. And that's assuming it actually ships on time.
The real risk isn't the upfront cost. It's what happens after launch.
Mobile apps require constant maintenance: new iOS and Android versions, App Store policy changes, security patches, feature parity with your website.
The most common outcome is that the app slowly falls behind your web experience because the team can't keep up with changes happening on two separate codebases. It slips into disrepair.
Custom development only makes sense if your app needs to do something fundamentally different from your website.
If the goal is to deliver your marketplace experience on mobile with push notifications and a home screen icon, there's a far more efficient path.
Extend Your Existing Marketplace Into a Native App
Here's the thing: your website already solves the hard problem.
It already renders products from your owned inventory and Mirakl's marketplace catalog in one unified experience. It already handles the checkout flow regardless of whether items come from your warehouse or a third-party seller. It already applies your personalization, promotions, and loyalty program across both.
MobiLoud takes that entire web experience and delivers it as a native iOS and Android app.
No separate API integrations. No rebuilding your marketplace logic. No second codebase to maintain.
Your web storefront becomes your app. Everything you've built carries over.
The cost is a fraction of custom development. The timeline is weeks, not quarters. And because the app runs on your live website, every change you make on the web is automatically reflected in the app. No sync issues. No version drift. No channels falling out of date.
Why MobiLoud Is the Best Way to Launch a Mobile App for Your Mirakl Marketplace
It's 100x more efficient than building a custom native app, yet the end result is essentially the same as what your customers experience in any major retailer's app.
Your Entire Marketplace Experience Carries Over
This is the fundamental advantage.
Your web storefront already unifies your first-party products with your Mirakl marketplace catalog. It already handles the complexity of mixed-seller carts, marketplace checkout, seller-specific shipping and return policies, and any custom logic you've built on top.
MobiLoud delivers all of that as a native app. There's no need to re-integrate with Mirakl's APIs separately. There's no risk of the app showing different products or different pricing than your website.
Your Mirakl Ads, your Mirakl Connect seller content, your marketplace-specific promotions - they all show up in the app exactly as they do on the web.
Push Notifications for Marketplace-Scale Engagement
Push notifications are the single biggest reason to have a native mobile app. With a catalog that can span hundreds of thousands of SKUs from dozens or hundreds of sellers, the ability to bring customers back with targeted notifications changes the retention equation entirely.
New seller launches. Flash sales across marketplace categories. Back-in-stock alerts. Price drops on wishlisted items. Loyalty rewards.
These are the kinds of triggers that drive repeat purchases, and push notifications are the most direct channel to deliver them.
No Second Codebase to Maintain
Enterprise marketplace operations are already complex. You're managing your ecommerce platform, your Mirakl instance, your seller onboarding, your catalog enrichment pipeline, your payment and payout flows. The last thing your team needs is a separate mobile app codebase that requires its own development cycle, its own QA, its own release process.
With MobiLoud, there is no second codebase. Your web team keeps doing what they're doing. Every update, every new feature, every design change on your website flows through to the app automatically.
Your Mirakl catalog updates in real time. Your seasonal campaigns go live simultaneously across web and app without any extra deployment.
Fully Managed, From Build to App Store
MobiLoud handles everything. The initial app build. Apple App Store and Google Play submission, including all compliance requirements. Ongoing maintenance as iOS and Android release new versions. App Store policy changes. Performance monitoring. Support.
Your team doesn't need to hire mobile developers or manage an app development pipeline. MobiLoud's team operates as an extension of yours.
Enterprise-Ready From Day One
MobiLoud works with the largest ecommerce operations in the world. Multi-region deployments. Complex authentication flows. Enterprise security requirements. If your web storefront handles it, MobiLoud handles it.
How It Works
The process is straightforward:
- Get a free preview. Just book a consultation and we'll build an interactive preview of your native app. You'll see exactly how your Mirakl-powered marketplace looks, feels, and performs as a native app before committing to anything.
- App build. Once you give the go-ahead, the MobiLoud team builds your native iOS and Android apps. This includes the native layer with push notifications, native navigation, app icon, splash screen, deep linking, and any customizations needed for your specific setup.
- Testing and QA. Comprehensive testing across iOS and Android devices. You test on your own devices and provide feedback. We iterate until it's right.
- App Store submission. MobiLoud handles Apple App Store and Google Play submission, including all compliance requirements, metadata, and screenshots.
- Launch and ongoing support. Your app goes live. MobiLoud handles OS updates, App Store policy changes, maintenance, and ongoing support. You keep building your marketplace on the web, and the app keeps pace automatically.
From first call to live apps, the typical timeline is about four weeks.
Next Steps
MobiLoud is the single best way to launch a native mobile app for your Mirakl-powered marketplace.
Your web storefront already does the hard work. It unifies your owned catalog with your marketplace sellers. It handles the checkout complexity, the personalization, the promotions. It renders millions of products from hundreds of sellers in one seamless experience.
All of that already works on mobile browsers. A native app takes it further: push notifications, a home screen icon, faster perceived performance, and a permanent place on your customer's phone.
The cost is less than 1% of what it would take to build a custom native app with separate Mirakl and ecommerce platform integrations. The timeline is weeks instead of quarters. And you never have to worry about keeping two systems in sync.
Why rebuild from scratch what already works?
Book a free strategy call to see how your Mirakl marketplace looks as a native app. No commitment, and we'll have a working preview ready for you to test on your own device.
