Discover how to transform your Mirakl store into a powerful mobile app, unlocking opportunities to expand your customer reach, boost conversions, and increase revenue.
The world of mobile ecommerce is experiencing rapid growth, with a surge in smartphone users shopping online. Ignoring the mobile-first approach means missing out on a significant portion of your customer base. Developing a fully custom native app can be costly, but there's a cost-effective solution. Utilize a Mirakl mobile app builder to create a high-quality, fully-functional mobile app for your business with minimal investment.
Read on to explore the process of converting your Mirakl store into a mobile app and discover the benefits it can bring to your business.
In a span of five years, mobile's market share in the ecommerce industry surpassed 72% in 2022, rising from just above 52%.
This makes sense considering the increase in mobile internet usage. In fact, mobile holds a market share exceeding 50% in comparison to desktop and tablet.
Further solidifying mobile's reign, 15% of Americans today report that they solely rely on smartphones to access the internet. This signifies the future of ecommerce as a mobile-dominated industry.
While optimizing your site for mobile is an obvious starting point, there's more required to keep up with this shift. Mobile apps deliver an enhanced user experience, resulting in improvements across several vital metrics, including:
Mobile apps also provide the advantage of utilizing mobile push notifications, which exhibit an average open rate of 20% and a click-through rate of 28%.
Furthermore, mobile apps serve as an excellent tool for fostering loyal, repeat customers.
These are just some of the many reasons creating a Mirakl mobile app can yield tremendous benefits for your business.
While Mirakl is designed for webstores, it does not offer a direct way to launch a mobile app. However, there are solutions available to help you overcome this limitation. Consider the following options:
By following the approaches mentioned above, you can turn your Mirakl store into a mobile app.
Though it is advisable for most store owners to disregard the third option of hiring developers to create native apps. This is primarily due to the expensive nature of mobile app development. Building a native app alone can cost between $30,000 and $150,000, and that estimate only covers a single operating system. If you wish to target both Android and iOS platforms, which is highly recommended, you would need to double the cost.
Developing an app is a time-consuming, intricate, and costly process, especially when your developers have to create an API and integrate the back end with your Mirakl store.
Chances are, your budget may not cover these expenses, and that's not even considering the annual costs of maintaining your app.
There are several costs that come with launching an app, and they are often overlooked. Keeping up with maintenance and updates, such as operating system and Mirakl platform updates, bug fixes, adding new features, and making improvements, typically amounts to around 15-20% of the initial cost each year.
In some cases, the costs can be even higher. During the launch of their apps, Rainbow Apparel conducted in-depth research, revealing that the annual expenses could reach up to a million dollars. The VP of Marketing shared:
"If we had unlimited resources, we would probably opt for a custom native app. However, the maintenance alone would range from half a million to a million dollars per year."
Let's take a conservative approach and assume that building apps for both mobile platforms costs $150,000. Based on this estimate, the yearly expenses for updates and maintenance would be approximately $30,000.
For most store owners, this is a significant investment. On top of that, managing multiple platforms in addition to your website can be quite challenging. It triples the amount of work needed whenever you want to make even the most simple changes to your site.
Converting your Mirakl store into an app using a mobile app builder is the ideal choice.
By utilizing a Mirakl mobile app builder, you can transform your existing Mirakl website into a mobile app that closely resembles a native app. This app can be easily downloaded and installed on users' mobile devices, increasing user engagement and, ultimately, your revenue.
The top-notch mobile app builders will be able to provide you with a mobile app that offers nearly 90-95% of the features available in a native app, but at a more affordable price and with way less effort. However, it's essential to be aware that not all options in the market are suitable for building high-traffic, professional mobile apps that present your brand the way you envision it.
When it comes to large-scale brands with ample resources at their disposal—think Nike, Amazon, H&M and others—they may opt to bring in people to code their shopping app entirely from scratch.
However, if you don't fall into that category, MobiLoud emerges as the ultimate solution for building an app. It offers simplicity, affordability, and speed. Additionally, the ongoing maintenance of your apps becomes much more cost-effective and hassle-free.
Now, let's outline the process, step by step.
There are two ways to get started:
Regardless of which option you choose, you'll find that 90% of the app creation work is already done if your website is optimized for mobile devices.
If you need assistance with optimizing your site, don't worry! We can handle that too. Optimizing your site is an important step that will make the rest of the process seamless for all of us.
When you're ready to dive into app development, sign up to MobiLoud. Our plans are full refundable within 60 days and there's no pressure to commit long-term.
You'll work closely with our team to customize and design your app. Remember, most of the groundwork has already been completed, so you don't have to start from zero. Just a few tweaks are needed to give your app a native look and feel!
Once you're happy with the design, we'll take charge of building your mobile app. Our team handles all the technical aspects, so you can lead all the confusing coding stuff to us.
If you prefer a completely hands-off experience, our full-service package is available. It covers everything required to configure, design, and publish your app, providing you with a simple process you can simply oversee from the sidelines.
Once your app development is complete, it's time to prepare for its introduction to the public. It's important to have a solid launch strategy in place to encourage app downloads.
We provide valuable resources to support your app's launch, including assets for app store descriptions, launch announcements for your website and email list, press releases, and more. Additionally, you can take advantage of additional features at no additional cost, such as smart app banners and app-exclusive discounts, to incentivize your existing customers to use the app for their shopping needs.
Lastly, we'll release your apps on the Apple App Store and Google Play Store.
The submission process for these app stores can be taxing if you're new to the space. Fortunately, we have extensive experience with the process and know it inside and out!
Our team takes care of the app submission process with Apple and Google on your behalf. We offer a 100% app approval guarantee and handle multiple submissions if necessary. We also provide recommendations and make any required changes for a smooth submission. You can sit back and relax without having to lift a finger.
Once your app listings are live, you can officially start attracting downloads and enjoying all the benefits of having your own Mirakl mobile app.
We're living in a mobile-forward reality. Most of your current revenue is probably generated through mobile, and if not, it will be in the near future.
Your Mirakl store needs more than just a mobile-optimized website. To fully engage your mobile users, it's essential to offer your own branded app.
Today, transforming your Mirakl store into a mobile app is a breeze when you partner with the right app builder. Instead of spending large sums of money on mobile developers, MobiLoud offers an affordalbe, effective and easy solution.
We'll close with a recap of the benefits of using MobiLoud's Mirakl app builder:
This straightforward app builder, which requires zero coding, enables you to launch your own shopping apps and join the ranks of the world's biggest brands in the app stores.
Reach out to us now to learn more about how MobiLoud can assist you in launching an app for your Mirakl store. Book a free, personalized demo, and one of our app experts will walk you through the entire process.