Your Intershop implementation is doing serious work. Account-specific pricing, complex catalog structures, approval workflows, SAP integration, SPARQUE.AI-powered search, customer portals with order history and reordering.
This isn't a simple storefront. It's the digital backbone of how your business buyers interact with you.
And increasingly, those buyers want to do it from their phones. Field sales reps need catalog access on site visits. Procurement teams want to reorder from wherever they are. Account managers need to check order status and pricing without opening a laptop.
Intershop's answer to mobile is their Progressive Web App. It's a solid piece of technology.
But if you've been evaluating whether a PWA is truly enough, or if you already have a PWA live and your adoption numbers aren't where they should be, you're not alone.
There's a path to a fully native app in the App Store and Google Play that doesn't require rebuilding your Intershop implementation. And it takes weeks, not months.
Can You Build a Mobile App with Intershop?
Not a native one. Intershop's mobile strategy is built entirely around Progressive Web Apps. Here's what that looks like:
Intershop's Angular PWA
Intershop provides an open-source Angular-based PWA as the standard storefront frontend. It's well-built, actively maintained, and MIT-licensed. It supports responsive design, home screen installation, and some offline capabilities.
If you're already running Intershop, there's a good chance your storefront is already a PWA. On paper, that checks the "mobile" box.
In practice, PWA adoption among actual users tends to be low.
The add-to-home-screen process is not intuitive, and very few customers go through with it. There's no App Store or Google Play presence, so buyers can't search for your brand and download an app the way they would with any other business tool. Push notification support is unreliable on iOS (it only works if the PWA is already installed to the home screen, which, as noted, most users don't do).
And the experience, while functional, doesn't feel native in the way business users increasingly expect.
For B2B, this matters more than you might think. Your buyers use native apps for everything else in their workflow: Slack, Teams, their ERP mobile client, their expense tool. A PWA that behaves slightly differently from everything else on their phone creates friction, even if it's subtle.
APIs for custom development
Intershop is API-first with a microservices architecture. You could build a fully custom native app using these APIs. But that's a major development project, not a feature you can turn on.
Every piece of your B2B storefront (account-specific catalogs, pricing rules, approval workflows, order templates, SPARQUE.AI search) would need to be rebuilt in a native frontend.
No app builder ecosystem
There are no third-party mobile app builders for Intershop. The ecosystem is focused on web commerce, integration (especially SAP), and AI-powered merchandising. If you want a native app, your options are custom development or a website-to-app approach.
Your Options for Launching a Mobile App
For Intershop customers, there are three realistic paths to build your own mobile app.
Stay with your PWA
You already have one (or could deploy one). Intershop's Angular PWA is a legitimate mobile experience, and for some businesses it's sufficient.
If your buyers are primarily desktop users who occasionally check orders on mobile, a PWA may cover the basics.
But if mobile adoption is a strategic priority, if you want your brand in the App Store, if you need reliable push notifications across iOS and Android, or if your field sales team needs a dedicated mobile tool, a PWA has a real ceiling.
Custom native development
You could build native iOS and Android apps (or use React Native or Flutter) connected to Intershop's APIs.
For an enterprise B2B commerce app, this typically runs $150,000 to $400,000+ for the initial build.
B2B complexity makes it expensive: account-specific pricing, custom catalogs per buyer group, approval workflows, quote management, order templates, and deep ERP integration all need to be rebuilt in the mobile frontend.
On top of that, annual maintenance runs $50,000 to $100,000+ to keep pace with OS updates, app store requirements, and parity with your web storefront.
Then there's the operational cost: two separate frontends to maintain. Every change to your Intershop storefront (new product data, updated pricing rules, revised catalog structure, new promotions) has to be replicated in the app.
Most teams eventually deprioritize the app. It falls behind the website and slowly falls into disrepair, right when your buyers have started depending on it.
Custom development makes sense if your app needs to do things your web storefront fundamentally can't. For most Intershop customers, the goal is simpler: get the B2B buying experience you've already built into a native app.
Website-to-app with MobiLoud
There's a more practical path: take your existing Intershop storefront and extend it into a native mobile app, with MobiLoud.
MobiLoud takes the web storefront you've already built and delivers it as a native iOS and Android app.
Your B2B commerce experience is the app. Account-specific pricing, catalogs, approval workflows, order templates, SPARQUE.AI search, everything carries over automatically.
On top of that, MobiLoud adds what your PWA can't reliably deliver: native push notifications, App Store and Google Play presence, native navigation, deep linking, and the feel of a real app on your buyers' devices.
The cost is a fraction of custom development. The launch timeline is weeks, not months. And because the app renders your live storefront, every update is immediately reflected in the app. No duplicate work.
Why MobiLoud is the Best Way for Intershop Customers to Launch an App
MobiLoud converts your existing Intershop storefront into native iOS and Android apps.
It gives you everything your PWA can't deliver, without the cost and complexity of a custom build.
Here's why this approach fits Intershop:
Your entire B2B commerce experience carries over
This is where it matters most. Your Intershop implementation isn't a simple product catalog. It has account-specific pricing, customer-group catalogs, approval workflows, order templates for repeat purchasing, quote management, and complex multi-step checkout. Rebuilding any of that in a custom native app takes months.
With MobiLoud, all of it carries over because the app delivers your existing storefront. Whatever your buyers can do on the web, they can do in the app.
SPARQUE.AI and your integrations work automatically
Your SPARQUE.AI-powered search and product recommendations, your SAP integration through the Integration Hub, your payment processing, your ERP-connected inventory and pricing: it all works in the app exactly as it works on the web. No API reconnection. No integration layer to rebuild.
If it works on your website, it works in your app.
Real App Store presence for your B2B brand
This is the gap your PWA can't fill. A native app in the App Store and Google Play means your buyers can search for your brand, download your app, and have it sitting alongside every other business tool on their phone.
For field sales teams, this is the difference between "open your browser and navigate to our portal" and "tap the app." For procurement teams reordering regularly, it's the difference between bookmarking a URL and having a dedicated app with a home screen icon and badge notifications.
B2B buyers are also B2C consumers. They expect the same convenience from their business tools that they get from everything else on their phone.
Native push notifications that actually work
PWA push notifications are unreliable on iOS and require the PWA to be installed to the home screen first. That's a narrow funnel.
Native push notifications work consistently across iOS and Android, regardless of whether the user has recently opened the app. For B2B, this means reliable delivery of order status updates, quote approvals, restock alerts, promotional pricing windows, and account notifications.
Multi-country, multi-language, multi-catalog
If your Intershop implementation serves multiple countries, languages, or buyer groups with different catalogs and pricing, all of that carries over to the app automatically.
MobiLoud specializes in helping global brands with complex setups. Whether you need a single app for all markets or separate apps for different regions, we can help you make it happen.
No new codebase to maintain
When your team updates the storefront, the app reflects it automatically. Updated pricing? It's in the app. New product line in the catalog? It's in the app. Revised approval workflow? It's in the app.
You're not coordinating releases across web, iOS, and Android. You make changes in one place and they're live everywhere.
Launch in weeks, not months
A custom Intershop mobile app takes 6-12+ months to build. MobiLoud apps typically launch in about 4 weeks. And you already know what you're going to get, because the app is a direct reflection of what already works on your website.
Fully managed service
MobiLoud handles everything: the build, app store submission (Apple and Google), ongoing maintenance, and support. Your team stays focused on your Intershop platform and your B2B operations. We handle everything to do with your app.
How It Works
The process is straightforward, and it doesn't require your development team to take on a new project.
- Get a free consultation. We'll put together an interactive preview so you can see exactly what your Intershop storefront looks like as a native app before committing to anything.
- App build. Once you give the go-ahead, we put your apps together. Native layer with push notifications, native navigation, app icon, splash screen, deep linking, and any extras needed to meet your requirements.
- Testing and QA. We run comprehensive tests across iOS and Android devices. You test on your own devices and provide feedback.
- App store submission. MobiLoud handles Apple App Store and Google Play submission, including all compliance requirements and metadata.
- Launch and ongoing support. Your app goes live. MobiLoud handles OS updates, app store policy changes, maintenance, and support on an ongoing basis. You keep working on your Intershop platform.
Your Intershop infrastructure isn't affected. Your commerce platform, your integrations, your SAP connection, your SPARQUE.AI setup: everything keeps running exactly as it does today. You just gain a native mobile channel for your buyers.
Next Steps
If you're running on Intershop and you want to go beyond your PWA with a fully native app, MobiLoud is the most practical way to make it happen.
The cost could be less than 1% of what it takes to build a custom B2B mobile app. And you don't need to pull your development team away from the projects they're already working on.
Your storefront already works. Your B2B workflows, your integrations, your catalogs, your pricing logic: it's all live and functional.
Why spend $200K+ and six months rebuilding all of that in a separate codebase when you can extend it into a native app directly?
See how it works, what your site could look like as an app, and get an honest assessment of whether this is the right move for your business, with a free consultation.
