So many sports news outlets are having great success publishing content through mobile apps on iOS and Android.
It’s no surprise. Fans consume a lot of content and are hungry for round the clock coverage of their favourite teams, players and sports.
What better way to give them what they want than through powerful native apps sitting right in their pockets?
Apps give a much more intimate place for loyal readers to feel at home, and are a much more convenient way for them to enjoy breaking news than navigating through a mobile browser.
On top of that, you have a highly effective channel to reach them through push notifications – so you can notify fans whenever you want to draw them into newly published content.
Let’s take a look at a few major sports news publishers who are having great success with their native apps.
The Athletic is a subscription-based sports news publisher.
They publish ad-free national and local sports content in 47 North American cities and the UK, and also cover national stories from top professional and college sports.
As well as a host of podcasts, newsletters and articles – their native apps are a key part of their offer to subscribers.
They hit over 500,000 paying subscribers earlier this year, and are pushing forwards to their goal of 1 million by the end of the year.
Their native apps are helping them toward this goal, as they are a high-value part of the package for subscribers.
Bleacher Report is another successful sports news outlet that has invested in a strong presence on the App Stores.
They are having a great 2019, growing revenue by 49% and with a lot of expansion plans on the horizon.
Their apps provide readers with a handy channel to get notified of all the day’s important sports news and are a key part of their brand.
LIGABlatt is a popular German and Turkish news site covering all things football.
Last year they decided it was time to build a presence on the App Stores.
Building sports news apps boosted their traffic by 30%, and they got glowing reviews from their readers who were happy to get a more convenient mobile option than the website.
Sports Mockery is a popular sports news site that helps Chicago sports fans to stay up to date with their favourite teams.
They started to get a lot of feedback from readers asking if they had an app, and realized that they were leaving revenue on the table.
The apps have brought in some impressive results for Sports Mockery. They got over 30,000 downloads and were able to create an entirely new revenue stream through in-app ads.
The apps also helped them to reach new readers and made their most loyal fans happy.
Should I build a Sports News App?
Yes, of course.
People spend the majority of their mobile time on apps, rather than the browser, and your readers expect your brand to have a presence on the App Stores.
Apps create a whole new channel to reach your audience and will help you to boost traffic, ad revenue, subscriptions and to build a more loyal and engaged audience.
How can I Build a Sports News App?
Apps used to be very expensive and time consuming to build, taking many months and tens of thousands of dollars.
Thankfully, that’s no longer the case.
In fact, we built the apps for LigaBlatt and Sports Mockery in weeks and at a fraction of that cost.
There are two options.
Firstly, if you’re starting from scratch you can build your sports news site on WordPress. WordPress is relatively simple to set up and use, and you can have a great site set up quickly and with minimal headache.
Then you can use MobiLoud to take your WordPress site and convert it to top-notch native apps for iOS and Android in just a couple of weeks.
This is a great way to kill two birds with one stone. Your readers will have two channels to access your content through instead of one – and you’ll have two channels to leverage for increased engagement, subscriptions and ad revenue!
You can manage the apps from your existing WordPress install, and there’s nothing to add to your existing workflow.
We handle the entire process from start to finish, including ongoing updates, customization, and maintenance.
Of course – if you already have a WordPress sports news site the process is even simpler. We’ll take what you’ve already built and get you up and running on the App Stores in no time.
You’ll have a ton of features to grow and engage your audience, and you’ll impress them with a much improved, modern mobile UX.
We have a lot of experience building sports news apps, and would love to talk you through the process of getting you on the App Stores and giving your fans what they want.