State of Mobile 2020: How Much Time Do People Spend on Mobile?

App Annie recently released The State of Mobile 2020 report, which is full of interesting mobile statistics and trends for publishers.

You can download the report from here, but in the meantime here are some of the key findings.

Consumers averaged 3 hours 40 minutes on mobile in 2019, up a whopping 35% since 2017

Mobile is now well and truly our go-to device.

Mobile-first emerging markets like India, Brazil and Indonesia continue to spend the most time on mobile – and France, Canada and India all showed strong growth with mobile usage up 25% compared to two years back.

In-App subscriptions contribute 96% of consumer spend (in non-gaming apps)

In-app subscriptions are by far the biggest revenue drivers, constituting 97% on iOS and a slightly lower 91% on Google Play. Publishers are taking advantage of this revenue opportunity.

On Google Play 79% of the top 250 apps by spend (US) monetized through in-app subscriptions compared to 94% on iOS. The message is clear, consumers are willing to pay recurring subscriptions for apps that they enjoy and that improve their lives.

Mobile is the central nervous system of our connected lives

In the US, there were over 106 million downloads of the top 20 IOT apps in 2019. Mobile is the “brain” for all the various ubiquitous devices and screens that surround us, and the new decade will see the next era of mobile in which our smartphones will be the primary interface through which we interact with the world.

IOT will be the new reality, by 2025 there will be 25.5 billion connected devices, up 177% from 2018!

2020 is set to be mobile’s biggest year, with advertising fueling revenue

Brands have finally started to harness the potential of mobile, with ad spend set to reach $240 billion.

Thats 26% growth up from $190 billion in 2019.

Gen Z has 60% more sessions per user than older demographics

98% of Gen Z (1997-2012) own a smartphone. They are set to surpass millennials as the largest generation by the end of 2019 and comprise roughly 32% of the population.

It’s important for publishers to find a way to engage Gen Z, and mobile is obviously the place to do it.

Consumers across the globe are migrating more and more of their lives over to mobile. It is crucial to have a strong mobile presence going into the next decade to stay relevant and keep pace with consumer behaviour.


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Written by
Thomas Goss

I'm MobiLoud's marketing manager.

I write about media trends and business models - and host the Digital Media Growth Podcast, where I interview fascinating people from the world of digital publishing.

When I have time I like reading, skiing, fitness, cooking and learning languages.

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