5 Tactics For Growing Your Email List

Of the many different aspects of Internet marketing, list building has stood the test of time most resiliently.

With SEO practices constantly evolving with each and every algorithm change, having a healthy list of subscribers can offer you the stability of reliable traffic, without being at the mercy of the search engines — not to mention the potential to boost relationships with your audience.

The principles behind list building are remarkably simple: members of your audience will be willing to exchange their email addresses, but only in return for something valuable. The more valuable your proposition is, the more subscribers you’ll get.

However, for some bloggers, that lucrative list just won’t grow, no matter how hard you try — if you fall into this category, what type of incentive should you be using?


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5 WordPress Themes To Create Your App’s Landing Page

The easiest way to build a website for promoting your mobile app is using WordPress: install a good theme, play around with the settings and you can have a professional looking app landing page set up in no time at all.

Having a WordPress theme built from scratch can be expensive; thankfully marketplaces like ThemeForest exist, allowing you to pick up themes relatively inexpensively — around $30 to $50 for a typical WordPress theme.

To help you out, I’ve picked out five of my personal favourite themes for building an app landing page.


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Growing Our Blog: What We Learned From Social Triggers

There is no one path to blogging success.

Even so, deconstructing what made well-known bloggers so successful is a great place to start. After all, they’ve been there, done that; they know what works and what doesn’t. By following their path, we can save ourselves a lot of time, effort and frustration.

This is the third post in this series, deconstructing successful blogs — we’ve already looked at Buffer and KISSmetrics.

Today we take a look at Derek Halpern’s Social Triggers. Launched in 2011, the blog experienced a meteoric rise, with over 150,000 views in the first year alone. Derek went from blogging nobody to superstar, practically overnight.


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3 Lessons From ProBlogger’s Success

Looking to grow your blog? Then learn from the experts!

Today we take at the three of the most important tactics Darren Rowse used to grow ProBlogger from the ground up.

Formed in 2004, ProBlogger was one of the first blogging success stories, back in the days when blogging was just a fledgling industry, and before all the blogging advice we see today existed — much of this, Darren actually created!

Let’s follow Darren’s lead, and see if we can learn something that we can apply to our own blogs. Let’s go.


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How Trunkworthy Used MobiLoud To Build Mobile Apps For Their WordPress Music Site

Only one year since launching their website, Trunkworthy’s founders realised they needed a mobile app to reach their audience and chose MobiLoud to quickly get their own apps to market.

The site, started by David Gorman and Gary Stewart, is built on the simple notion that not every track, song or movie gets the attention it deserves. Gary still stocks the trunk of his car with several copies of albums, movies and books he loves, just so he can give them away to people he feels need to experience them.

Similarly, the site now showcases music, movies, videos or even TV shows.


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10 Examples Of Great App Launch Screens

Evernote Launch Screen

You only get one chance to make a first impression.

Whilst users get some idea of what your app is about from your description and screenshots in the App Store, where does their first impression of the actual app in-action come from?

Your launch screen.

Also referred to as a “splash screen”, this is the very first thing your app users will see when they click to open up your app — as such, its importance should not be underestimated.

Get it right — bold, simple and relevant launch screens tend to work best — and you’ll make your audience sit up and take notice, feel genuinely excited about what’s in store for them, and make them far more willing to spend time trying your app out.

Get it wrong and you’ve lost your audience, giving them a negative perception of your app before its even loaded.

Today, I’m going to help you make sure your app opens with a bang by showing you some real world examples of what a good launch screen looks like.


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Mobile App Marketing In 10 Steps

So you’ve had this great idea, you’ve had an app put together… And you’re still not a millionaire?

Given the hype, you’d be forgiven for thinking you’re all alone. The term ‘gold rush’ has probably been applied more often to the app market than it has to actually prospecting for gold.

But your great idea isn’t enough by itself. There’s a sad reality in the app market: some really great apps just fail. And it’s often because no-one even knows they exist.

The number 1 rule: your app isn’t going to sell itself.
So here’s some tips to getting it over the starting line.


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How DeeperBlue Used MobiLoud To Build Mobile Apps For Their WordPress Blog

DeeperBlue is one of the top online destinations for divers across the world. Spanning across diving techniques of all types – Scuba, Spearfishing, Freediving, Underwater Imaging etc. – the site has been among the first to bring together enthusiasts to share their experiences, photos, successes as well as failures.

The site’s founder, Stephan Whelan, had his first diving experience over 25 years ago. As soon as he put his head underwater he realised he had found a lifelong passion.


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4 Simple Ways To Monetize Your App

Coming up with a ground-breaking concept for your app is just the beginning; from a developer’s point of view, you also need to figure out how you’re going to make money from it.

Thankfully, developers have several methods of monetisation to choose from.

Which is best?

Well, it depends; the nature of your app, your industry, and, to a certain extent, luck, all play their part when determining which approach is best – the only way to determine the most profitable is to experiment.

That being said, the overwhelming majority of apps will be monetised using one (or a combination of) the following four methods:


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6 Tips To Create A Video For Your Mobile App

One of the fundamental problems facing app developers is to make sure people know their app exists; after all, no awareness, no downloads.

This raises a significant question: How do you build this awareness?

Well, if you’re looking to make the biggest impact, creating a video for your app is hard to beat; good videos are shared more than written content, which potentially puts your app in the limelight for a much bigger audience.

Google quickly understood the impact a good video can have on app downloads, making it a key feature of their Google Play store. And, at long last, Apple seem to be catching up, finally announcing app developers can upload an app videos — for the iOS 8 App Store, at least.

If you’re looking to produce a video for your app, the following pointers should get you started.


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