Of the many different aspects of Internet marketing, list building has stood the test of time most resiliently.
With SEO practices constantly evolving with each and every algorithm change, having a healthy list of subscribers can offer you the stability of reliable traffic, without being at the mercy of the search engines — not to mention the potential to boost relationships with your audience.
The principles behind list building are remarkably simple: members of your audience will be willing to exchange their email addresses, but only in return for something valuable. The more valuable your proposition is, the more subscribers you’ll get.
However, for some bloggers, that lucrative list just won’t grow, no matter how hard you try — if you fall into this category, what type of incentive should you be using?