Converting your TrueCommerce store into a mobile app can help boost your revenue and expand your customer base.
As mobile ecommerce continues to gain traction, businesses need to adjust to the shifting consumer preferences. While building a custom native app can be costly, there is a cost-effective alternative: using a TrueCommerce mobile app builder.
By leveraging a tool like this, you can easily create a fully functional and high-quality mobile app for your TrueCommerce store without breaking the bank.
Keep reading to learn how!
The ecommerce market is predominantly shaped by mobile, holding a position of over 72% of the market share, surpassing its previous standing of 52% within a five-year timeframe.
Continuing the overall trend, mobile internet usage maintains its upward trajectory. Currently, mobile accounts for more than 50% of the market share in comparison to desktop and tablet.
Plus, 15% of Americans now solely rely on smartphones as their primary method of accessing the internet. This represents the future of ecommerce, with customers who prioritize mobile usage and are exclusively dependent on it.
Although optimizing your site for mobile is a good beginning, it's not sufficient on its own. Mobile apps offer an enhanced user experience on mobile devices, leading to improvements in several crucial metrics, including:
Additional statistics indicate that individuals using ecommerce mobile apps are twice as likely to revisit the store within a 30-day timeframe compared to those who access the platform through mobile browsers.
Mobile apps also offer the advantage of mobile push notifications, which boast an average open rate of 20% and a click-through rate of 28%.
They also serve as a valuable resource for retaining loyal and repeat customers.
Is it required to transform your TrueCommerce store into a mobile app? Maybe not, but a TrueCommerce mobile app can provide massive benefits for your business.
Directly publishing a mobile app from TrueCommerce is not feasible. TrueCommerce is specifically tailored for webstores. However, if you want to build a mobile app using TrueCommerce, you can explore the following options to bridge the gap:
If you have a TrueCommerce store, you have the option to transform it into an app using one of the methods mentioned above.
For most store owners, it's advisable to dismiss the third option of hiring developers to build native apps. The primary reason for this is the high cost associated with mobile apps. Building a native app can cost anywhere from $30,000 to $150,000, and that's only for one operating system. To launch apps for both Android and iOS (which is recommended), you'll need to multiply this cost by two.
Developing an app is a time-consuming, complex, and expensive process in the first place. This becomes even more challenging when your developers need to create an API and establish a connection between the back end of your apps and your TrueCommerce store.
Realistically, you may not have the budget for this, especially when considering the ongoing costs of maintaining and running your app each year.
Many individuals fail to consider the ongoing expenses associated with launching an app. The continuous maintenance and upkeep, including OS updates, TrueCommerce updates, bug fixes, and the addition of new features and enhancements, typically amount to around 15-20% of the initial cost each year.
In some cases, the costs can be even higher. During the app launch at Rainbow Apparel, David Cost, the VP of Marketing, conducted thorough research and found that the annual expenses could reach up to a million dollars.
"If we had unlimited time and financial resources, we would likely opt for a custom native app. However, the maintenance costs alone range from half a million to a million dollars per year."
- David Cost, VP of Marketing, Rainbow Apparel
Let's take a conservative estimate of $150,000 to develop apps for both mobile platforms. Based on this calculation, the yearly estimate for updates and maintenance amounts to approximately $30,000.
For most store owners, this amount is simply too substantial to invest. Plus, managing multiple platforms moving forward, rather than focusing solely on the website, can become a significant challenge. It triples the workload whenever changes need to be made to the site, adding unnecessary complexity to the workflow.
By using a TrueCommerce mobile app builder, you can convert your existing TrueCommerce website into a mobile app that delivers a native-like interface. This app can be downloaded and installed on users' mobile devices with ease.
The best mobile app builders provide you with a mobile app that provides approximately 90-95% of the functionalities of a native app, yet at a more affordable price and with fewer complications.
However, it's worth noting that not all options in the market are suitable for building high-traffic, top-quality mobile apps that effectively represent your brand.
Major brands with large funds – like Nike, Target, Zara, and the like – may choose to hire a team of developers to create a shopping app from scratch.
If you're a smaller brand with less resources, MobiLoud offers the best option for your app development. It's straightforward, affordable, and speedy.
And it makes ongoing app maintenance cheaper and easier!
Let's walk through the process.
You have two options to get started.
Regardless of the path you choose, you'll discover that around 90% of the app development work is already completed if your website is already optimized for mobile devices.
If you require assistance in optimizing your site for mobile, simply let us know, and we'll be delighted to support you. This step is important to ensure a smooth and hassle-free process moving forward.
Once you're ready to start, sign up to MobiLoud. With a 60-day money-back guarantee and no long-term commitment, you can get started worry-free.
After signing up, you'll collaborate with our team to configure and design your app. It's important to note that the majority of the work has already been completed. Rather than starting from scratch, you'll simply make a few adjustments to ensure it has the appearance and functionality of a native app.
Once you're pleased with the design, we'll start the process of building your mobile app. We handle all the technical details, eliminating the need for you to write or have any coding expertise.
If you would like our team to manage the entire process for you, we are more than capable of doing so. Our full-service package includes all the necessary steps to configure, design, and publish your app, ensuring that you can remain completely hands-off.
When your app is complete and set for release, it's time to get it out there and attract users to download it. Having a well-devised launch strategy is key.
We provide assets for app store descriptions, launch announcements for your website and email list, press releases, and more. You can also enjoy additional features at no extra charge, including clever app banners and exclusive app discounts, to entice your current customers to shop using the app.
Finally, we'll launch your apps on the Apple App Store and Google Play Store, taking care of the submission process for you.
The submission process for these app stores is notoriously challenging, especially for those new to app ownership and development. However, we have extensive experience in this field, having navigated the process countless times.
Our team will handle the entire app submission process with Apple and Google, ensuring a 100% approval guarantee. We'll take care of multiple submissions if required, and we'll recommend and implement any necessary changes.
So you can sit back and relax while we do all the work!
Once your app listings are live, you can officially begin attracting downloads and enjoying the numerous benefits of having your very own TrueCommerce mobile app.
We are currently in the midst of a mobile revolution. It's highly likely that a significant portion of your revenue comes from mobile users, and if not, it will soon.
A mobile-optimized website for your TrueCommerce store alone is not sufficient for maximizing revenue from your mobile audience. Having your own branded app is a great way to fully capitalize on the potential of your mobile users.
Transforming your TrueCommerce store into a mobile app is easier than ever, provided you take the right approach. Instead of investing thousands of dollars in hiring mobile developers, MobiLoud offers a simple, accessible solution.
Here are a few notable advantages of using MobiLoud's TrueCommerce app builder:
Our straightforward, no-code app builder empowers you to launch your very own shopping apps, enabling you to join the ranks of the world's most prominent brands in the app stores.
Contact us now to discover more about how we can assist you in launching an app for your TrueCommerce store. Schedule a free, personalized demo, where one of our reliable app specialists will guide you through the entire process.