With the rising trend of mobile commerce, a larger number of people are opting to shop using their smartphones. Failing to prioritize the mobile-first strategy with a mobile app means neglecting a considerable portion of your customer base.
While creating a fully bespoke native app can be expensive, there is an alternative choice at hand. By harnessing a mobile app builder, you can effortlessly develop a fully operational and high-quality mobile app for your TheBase store without going over your budget.
Find out the step-by-step instructions for converting your TheBase site into a mobile app.
Within a period of five years, mobile has experienced a growth in its market share in ecommerce from slightly above 52% to more than 72%.
This reflects the general trend of mobile internet usage, which increasingly favors mobile each year. Mobile currently holds a market share of more than 50% compared to desktop and tablet.
Stats also suggest that 15% of Americans today exclusively use smartphones for internet browsing. This implies that they solely rely on their mobile devices for connecting to the web, indicating the future of ecommerce, with customers who are not just mobile-first but also exclusively mobile.
Simply optimizing your website for mobile is a starting point, but it falls short. Mobile apps provide a superior user experience, resulting in improvements in several vital metrics, such as:
With a mobile app, you can make the most of push notifications, which have average open rates of 20% and click-through rates of 28%.
Apps are also a fantastic tool to nurture relationships with loyal customers.
Do you really need to convert your TheBase store into a mobile app? Perhaps not, but a TheBase mobile app can have a significant impact on your business.
TheBase is specifically designed for web-based businesses, so publishing a mobile app directly from TheBase is not an option. To create a mobile app using TheBase, you'll need external aid to fill the void.
Here's a list of options to explore:
You have the option to transform a TheBase store into an app using one of the methods mentioned above.
However, it's wise for the majority of store owners to avoid the third option of engaging developers to create native applications. The main reason for this is the substantial cost linked to mobile app development. Creating a native app alone can cost anywhere from $30,000 to $150,000. And keep in mind, this cost is only for one operating system. To launch apps for both Android and iOS (which is highly advised), you'll need to multiply this cost by two.
App development is time-consuming, complex, and costly right from the start. It becomes even more challenging when your developers need to create an API and establish a connection between the back end of your apps and your TheBase store.
Considering the budget limitations, you may not have the financial resources for a native app. And this is without taking into account the yearly expenses to maintain your app.
A significant number of people overlook the ongoing expenses involved in launching an app. Keeping it up-to-date and maintained, with OS updates, TheBase updates, bug fixes, and adding new features and improvements, can cost around 15-20% of the initial investment each year.
In fact, it could go even higher. During their app launch, David Cost from Rainbow Apparel conducted thorough research and discovered that the annual cost could reach up to a million dollars.
"If we had unlimited time and money, we would probably opt for a custom native app, but that would cost us half a million to a million dollars per year to maintain."
David Cost, VP of Marketing, Rainbow Apparel
Let's take a cautious estimate and assume it costs $150,000 to develop apps for both mobile platforms. The conservative projection for updates and maintenance amounts to $30,000 per year.
For most store owners, this is an excessive expenditure. And let's not forget the added complexity of managing multiple platforms in the future, instead of solely focusing on your website. It triples the workload every time you want to make changes to your site, unnecessarily complicating your workflow.
Opting for a TheBase mobile app builder is the most effective way to convert your TheBase store into an app.
A TheBase mobile app builder allows you to convert your TheBase website into a mobile app that provides similar functionality to a native app. Users can conveniently download and install this app on their mobile devices.
Top-tier mobile app builders provide you with a mobile app that offers around 90-95% of the functionality found in a native app, but at a more affordable price and with fewer difficulties.
Though, baware that not all available choices are suitable for creating high-traffic, professional mobile apps that present your brand in a favorable light.
Major brands with major budgets (Nike, Target, Zara etc) have the option to bring in developers to write code for their shopping app right from the start.
If you don't belong to this category of big brands, MobiLoud is by far the best option for app development. It offers a simple, affordable, and rapid solution. Plus, the cost and effort required for maintaining your apps are significantly reduced.
Here's a simplified outline of how the process works.
You can kick-start in two different ways.
Regardless of your choice, you'll find that 90% of the app creation work is already done if your site is optimized for mobile. That's a significant head start!
If you need assistance with optimizing your site, feel free to reach out to us. We're more than happy to provide help. This step ensures that you have a smooth process ahead.
When you're prepared to start building, sign up to MobiLoud. With a 60-day money-back guarantee and no long-term commitment required, you can dive right into the process.
After signing up, you'll partner with our team to configure and design your app. Keep in mind that a majority of the work has already been done. You won't have to create a new UI from the ground up; a few simple adjustments will suffice to make it look and feel like a native app.
Once you're all good with the design, we'll begin the process of building your mobile app. Our team handles all the technical aspects, eliminating the need for you to write code or possess coding knowledge.
If you'd like, our team can manage the entire process for you, from start to finish. Our all-inclusive package includes everything required to configure, design, and publish your app, giving you the freedom to be completely hands-off.
Once your app is ready to go, you'll be all set to launch it to the public. Having a solid launch plan in place is a great way to ensure that people download your app.
We offer various resources for app store descriptions, launch announcements on your website and email list, press releases, and more.
Additionally, you can take advantage of extra features at no additional cost, such as clever app banners and exclusive app discounts, to motivate existing customers to shop using your app.
Your app will be launched on both the Apple App Store and Google Play Store.
The submission process for these app stores is notoriously difficult, especially for individuals who are new to app ownership and development. However, we have extensive experience in this field, having gone through the process numerous times and gained a deep understanding of its challenges.
Our team will take care of the entire app submission process with Apple and Google, allowing you to take a step back. With our 100% app approval guarantee, we will handle multiple submissions if needed and provide recommendations and implement any necessary changes.
You can trust us to handle the process efficiently!
Once your listings are live, you can officially start receiving downloads and enjoy all the advantages of having your own TheBase mobile app.
The mobile era is here, and mobile likely contributes a significant portion of your revenue. If not, it soon will.
Your TheBase store needs more than just a mobile-friendly website. To fully capitalize on your mobile users and maximize revenue, make sure to have your own branded app!
Nowadays, transforming your TheBase store into a mobile app is easier than ever, as long as you follow the right approach. Instead of spending a large sum of money on mobile developers, MobiLoud provides an accessible and user-friendly solution.
Here are some of the key advantages of using MobiLoud's TheBase app builder:
With this simple, code-free app builder, you can launch your own shopping apps and join the ranks of the world's biggest brands in the app stores.
Don't hesitate to reach out to us now to learn more about how we can assist you in launching an app for your TheBase store. Schedule a free, personalized demo and let one of our app specialists guide you through the entire process.